With the change of the market economy, the catering industry is also constantly reshuffling. In the past two years, investing in a restaurant has become the first choice for individual entrepreneurs. But whether you are new to entrepreneurship or not, if you want to make a profit, it is important to control costs!
In the early days of opening a store, we all want to spend every penny on the blade, so how to control the investment within our budget?
Here are 5 aspects that are worth your consideration!
1.The rent is within budget
The first geographical location that many people want to choose when opening a store and starting a business is the local "best location", because this kind of business district has a large amount and guaranteed target consumption, which is conducive to later operation. However, shops here are often hard to find, and rents and deposits are very high. If you exceed your budget rent at the beginning, you will become more and more nervous later on.
Everyone knows that the rent varies greatly depending on the location. If you are a small or medium-sized restaurant, you need to make a comprehensive trade-off and estimate your production ratio to see if it is profitable. If the pressure is too great, you can settle for the next best, as long as the amount is okay, and the project itself has bright spots, the business in this key business district is still good.
2.The decoration is simple and functional
The level of decoration depends on your business district, and the decoration of the façade and hall of small and medium-sized restaurants is generally simple, bright, hygienic and elegant. The kitchen is hygienic, easy for cooks and staff to operate, and convenient for oil smoke and sewage discharge. Avoid luxurious decorations, simple and practical, and avoid excessive investment in the early stage of business.
After determining the business grade and style, the restaurant owner will estimate according to the decoration items such as hall, door, hall ceiling, wall, kitchen tile veneer and other sub-items. During the implementation process, try to follow the original plan and avoid modifications in the middle of the process to avoid wasting time and money.
3.The equipment is durable and affordable
Kitchen equipment is a must-have, and many people may not know that they also have grades, good and bad!Most of the kitchen equipment of the good restaurant is stainless steel, and the investment required is more, and the general fast food restaurant kitchen equipment has a variety of equipment combinations such as ferroalloy, enamel, and ceramics.
As an entrepreneur of small and medium-sized investment, the selection of facilities and equipment in the early stage should be practical, durable and economical. When purchasing, go to several wholesale markets to compare, and when estimating the cost, you also need to include transportation costs and installation and commissioning fees.
4.Streamline staff costs
A restaurant generally includes management personnel + service personnel + kitchen staff, and the salary level of all kinds of personnel can be used as a reference according to the average market wage standard. The specific configuration is several, depending on your budget and the size of the store.
If you are short of funds and want to save costs, the kitchen can be on top first, and then recruit people when the business is stable. In the front hall, you can consider a semi-self-service format, where customers pick up their own food and only need someone to clean up the plates.
5.Propaganda does what it can
In this era when the aroma of wine is also afraid of deep alleys, marketing and promotion are crucial. Because there are many similar products in the market now, as a new store, if you don't do the corresponding publicity and attract a wave of fans in the opening, it will be very difficult to operate in the later stage. Only by actively attracting customers and expanding influence can we increase sales.
As for this part of the budget, it depends on your own investment ability, and the budget can be slightly wider if you have sufficient funds, and if the budget is limited, the marketing expenses will be slightly reduced.