Recently, on the shore of West Lake in Hangzhou, an immersive intangible cultural heritage experience space for Hangzhou citizens and tourists from all over the world was officially opened to the public in the world's first offline store in Huaxizi. Mongolian characteristic leather carving, saddle, yurt, mare's milk wine, hada and the new Huaxizi Mongolian impression products, these elements and displays with Mongolian characteristics make many visitors feel as if they are in the Inner Mongolia prairie in an instant, and they also feel the free and cool atmosphere in the city. In addition, Huaxizi also specially invited the Mongolian intangible cultural heritage craftsman Gava to come to the scene to share the intangible cultural heritage culture and demonstrate the intangible cultural heritage leather carving technology. On the first day of its opening, the experience space attracted many citizens and tourists to check in and take photos, and the public could not only experience Mongolian culture up close, but also experience Mongolian impression makeup in the store.
The clerk of Hanaxiko presents Hada to customers who enter the store.
The staff of Huaxizi said: "This year is the third year for Huaxizi to launch the national impression, and it is also the first time for the brand to create an immersive intangible cultural heritage experience space, so as to continue to promote the inheritance and development of national culture. ”
A space for immersion in Mongolian culture.
A space for immersion in Mongolian culture.
I was really pleasantly surprised, I had an immersive experience of national culture in Huaxizi, and I must go to Inner Mongolia with my family next year to see the real prairie!”
I used to come to Huaxizi offline stores to visit, and this time the Mongolian new '** is indeed very advanced, and it feels really meaningful to be able to experience intangible cultural heritage here. ”
Today is the first time I have experienced Mongolian makeup, which is very special, and the color matching is very powerful, which is a completely different beauty. Many visitors shared their feelings, and through the cultural experience space created by Huaxizi, they truly felt the charm of national culture and the impact of aesthetics.
The Mongolian intangible cultural heritage craftsman Gawa shared the leather carving process on the spot.
In addition, December also ushered in the first anniversary of Huaxizi offline, in the past year, it is not only a beauty experience store, but also carries the dream of promoting oriental aesthetics and inheriting Chinese culture. In June this year, the China Academy of Art "moved" part of its graduation exhibition here, making it a model of the combination of artistic aesthetics and fashionable commercial spaceDuring the Hangzhou Asian Games in September, Huaxizi was renovated into the "Asian Games Cultural Space", in which elements such as Qushui Liuxiang and Song Yun Siya not only added a touch of oriental color to the Asian Games, but also showed the world the unique oriental hospitality. In addition to the new Mongolian impression recently, the "Miao Impression" and "Dai Impression" launched by Huaxizi in 2020 and 2021 are still displayed in Huaxizi's offline stores, which shows that cultural inheritance and innovation are important topics in the life of Huaxizi brand.
Huaxizi Mongolian impression products and limited peripherals.
It is reported that this Mongolian immersive intangible cultural heritage experience space located by the West Lake will continue to be open to citizens and tourists from December 15, 2023 to January 15, 2024. In the future, Huaxizi will also create more cultural experience spaces in the city, so that the public can see the diverse beauty of Chinese culture.