Xiaohongshu, as a content grass planting platform with hundreds of millions of traffic, spotlight advertising is undoubtedly a must for brand promotion. However, many partners will encounter various questions in the process of advertising, such as how long the advertising fee can be used, what is the minimum advertising budget, whether it needs to be placed every day, and how to choose the appropriate recharge method. This article is here to answer these doubts for you!
1 How long does advertising money last?
There is no time limit for the cost of spotlight advertising, and once it is recharged, the advertising fee can be used at any time. It is also possible to set the upper and lower limits for each day. You can decide how many days a month you want to put it and when to do it.
2 What is the minimum delivery budget?
Generally speaking, the minimum budget for spotlight ads is from 100 yuan. But if you want to enjoy the privilege of auto-reply and lifting certain restrictions, you need to spend more than 1,000 yuan in the last 30 days. Of course, this is only a reference value, and the actual budget needs to be adjusted according to the actual situation of the brand and the advertising effect.
3 Do I need to deliver it every day?
Spotlight ads don't need to be run on a daily basis. You can choose the right time to deliver according to your needs. Of course, if you want to maintain a certain rate, you can also make a plan for regular delivery.
4 What is the minimum deposit?
When choosing the recharge method of spotlight advertising, you can choose self-service or merchant recharge according to your needs. Self-service recharge starts at least 2,000 yuan, and the whole process is operated by yourselfThe ** merchant recharge needs to start at 5,000 yuan, and they will provide more operational service support, so that you can be more assured in the delivery process.
Finally--Lao Yan introduces himself:
An old advertising pitcher, with experience in spotlighting hundreds of thousands of small mangroves per month;Emphasis addedFor private message exemption application, blue V enterprise account certification and confession, investment and customer acquisition note planning, spotlight opening - account, advertising capital to Ren Zheng, high ROI delivery services;
and channel port selection for high-consumption advertisers.
See ---atr1816--- here