The Day of the Winter Solstice: The "Cold Winter" of the Game Industry and the Future Changes
With the arrival of the winter solstice, not only did the weather begin to cool down, but the game stocks in Hong Kong also encountered a "cold winter". The stock prices of game giants such as Tencent and NetEase have plummeted, and other game-related ** have also fallen hard. The direct cause of this market reaction is the "Measures for the Administration of Online Games (Draft for Solicitation of Comments)" issued by the relevant state departments. The draft proposes a series of strict management measures, including restricting induced rewards, setting user recharge limits, prohibiting the trading of virtual props**, and restricting irrational consumption.
These measures are undoubtedly a major adjustment to the gaming industry. In the past, many gaming companies relied on models such as induced top-ups to generate high revenues, but now this model will be severely restricted. Some experts pointed out that these prohibited routines directly hit the "seven inches" of game companies, because inducing recharge has always been the main profit model of game companies.
Against the backdrop of the global economy, the gaming industry has been strong, and even when China's economy is under pressure, gaming companies have been able to achieve high profits. However, this phenomenon is not normal. The high income of the gaming industry does not translate into a corresponding contribution to the economic and social progress of the economy. On the contrary, the penetration and control of other sectors of the economy by gaming capital has raised many concerns.
The introduction of this policy is a clear signal that the state will comprehensively govern the game industry. This is not only a heavy blow to the game industry, but also an adjustment of the entire socio-economic structure. The state does not want to see society dominated by the culture of playthings, and still less does it want to see the disorderly expansion of capital affect the healthy development of the real economy.
In the long run, these policies will prompt the gaming industry to return to rationality. Games are innocent, but excessive commercialization and unbridled expansion inevitably lead to the abnormal development of the industry. Under strong regulation, game companies will have to abandon the past model of pursuing short-term profiteering and instead seek a more sustainable and healthy development path.
This does not mean that the gaming industry is going to decline. On the contrary, it could be an opportunity for the industry to be reborn. In a more regulated and rational market environment, those game companies that are truly innovative and socially responsible will stand out. They will focus more on the quality of the game and the user experience, rather than simply chasing revenue.
At the same time, it is also a time to remind us to be vigilant against the disorderly expansion of capital and to reflect on social values. We can't let games become an anesthetic and make people get so addicted to them that they forget about the struggles and struggles of the real world. Games should be a healthy form of entertainment, not a tool for capital to accumulate money.
Overall, this "cold winter" on the day of the winter solstice was a turning point for the gaming industry. It heralds future changes and adjustments in the industry, but it also brings hope for a healthier and more sustainable development. In the process, we will see which companies can adapt to the new market environment, and which companies can find new opportunities and development space in the change.
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