Escort to ask industry observation, share today:
The escort industry has emerged with the aging of the population, providing escort and services for the elderly and pregnant women who seek medical treatment alone。The development of this industry is driven by market demand, but it also faces some challenges.
First of all, the escort industry needs to be professionalized and standardized. Although the industry threshold is relatively low,However, the escort needs to have certain communication skills and psychological care skills。Not only do they need to accompany the patient to the doctor, but they also need to pay attention to the patient's mood changes and provide corresponding support and counseling. Therefore, the industry needs to establish a setStandardized training and certification bodiesThe escorts are divided into different levels to provide more professional and personalized services.
Secondly, the escort industry is faced with the challenge of how to acquire customers. Although the market demand is huge, the escorts have encountered it in terms of customer acquisitionSome difficulties。Factors such as current restriction and review of short** platforms lead to the fact that it is not as easy to expand customers as before, and offline customer acquisition methods are not necessarily effective. Therefore, escorts need to actively explore various customer acquisition channels, such as cooperating with community elderly care institutions, hospitals, insurance companies, participating in community public welfare activities, etc., and also pay attention to the maintenance and referral of old customers.
In addition, the emergence of public welfare escort will not have much impact on paid escort services. Public welfare escort provides common services, while paid escort service pays more attention to personalized escort and guidance. The scope and standards of escort services launched by public medical institutions are inconsistent, and volunteers have limited resources to accompany patients throughout the process. Therefore, private escorts and public welfare escorts can complement each other, and private escorts can participate in public welfare volunteer services, establish contact with hospitals, and lay the foundation for future customer expansion.
In general, the escort industry has a broad market demand in the context of an aging population, but it also needs to be standardized and professionalized. Escorts need to continuously improve their professional capabilities, explore diversified customer acquisition channels, and form a win-win situation with public welfare escorts. **The department can also guide social welfare organizations to join the escort industry, provide more volunteer resources, and promote the development and standardization of the industry. Accompany the doctor to ask