Not long ago, "South Products Go North and North Products Go South" Guangdong Famous and Excellent New Agricultural Products entered Macao for promotion. During the event, the "Fish Leaping Zhongshan" aquatic products from Zhongshan were collectively unveiled, setting off a trend of Cantonese cuisine.
Zhongshan aquatic products have been supplied to Hong Kong and Macao for a long time, and it is the largest production base of fresh aquatic products for Hong Kong and Macao in the country, and the market share of the "four major fish" in Hong Kong and Macao has remained above 40% and 80% respectively.
Zhongshan is the country's largest production base of fresh aquatic products for Hong Kong and Macao.
Guangdong is China's largest aquatic province, with Foshan, Zhongshan, Shanwei, Nansha and other freshwater aquaculture clusters
100 tons per day
The export volume of freshwater fish from Hong Kong and Macao ranks first in the country
In the early 1950s, there was still a big shortage of vegetables, grains, oils, and fresh fish in Hong Kong and Macao, all of which needed to be obtained through imports. As far as the newly founded New China is concerned, if it can seize the markets for Hong Kong and Macao's agricultural products, it will be able to earn the foreign exchange that New China urgently needs, and second, it will be able to maintain the emotional ties between the mainland and Hong Kong and Macao. Guangdong, Guangxi, Fujian and other southeastern coastal provinces are required to try to increase the proportion of agricultural products to Hong Kong and Macao.
In this context, Zhongshan, Nanhai, Shunde and other traditional aquatic product breeding gathering areas, carrying the banner of inland freshwater fish for Hong Kong and Macao. In 1955, Zhongshan City established Zhongshan Shuichuan Group (formerly known as Shiqi Aquatic Products Export Company) to purchase local freshwater fish for the Hong Kong and Macao markets.
Zhongshan Shuichu Group.
In 1962, in order to increase the number of fresh commodities in Hong Kong and Macao**, China created three express trains numbered and 755, which were loaded with fresh commodities for Hong Kong every day and arrived in Hong Kong via Shenzhen. Shuide Group has increased its export volume according to the quota and has since become the largest freshwater fish enterprise in Hong Kong and Macao in China.
After the reform and opening up, China's foreign trade industry ushered in a period of rapid development. In the midst of change, the industry is also facing a reshuffle. Hu Xiaoyun, the head of the brand of Shuichu Group, said that the development of Shuichu Group was not all smooth sailing. For example, in 2002, the export quota of Hong Kong and Macao was abolished, and the export of aquatic products turned to market-oriented operation. Previously, the supply quota for freshwater fish products was allocated by three state-owned enterprises in Nanhai, Shunde and Zhongshan (i.e., "water out"). After entering the market-oriented operation, the most hit are these three "package distribution" enterprises.
Fortunately, Shuide Group has long been ready for marketization. Around 2000, the group founded the "Baoping Fish" brand, promoted the certification of green food bases, and took the road of brand managementThe second is to speed up the construction of its own aquatic product base and build an integrated system of production, supply and marketing.
The product brand of the Mizuide Group.
Hu Xiaoyun believes that the former answers the question of "why buyers choose Shuide Group". The latter stabilizes the procurement of raw materials and reduces the company's market risk. After the quota is liberalized, the changes in Hong Kong, Macao and the mainland market are not synchronized, and there is often a "first-class upside down", and the self-supply of raw materials is particularly important.
Thanks to a series of changes, Zhongshan Shuichu eventually became the only survivor of the three "package distribution" enterprises.
After the marketization, a number of private aquatic product export enterprises in Zhongshan are also accelerating their rise. Zhongshan Dacheng Frozen Food*** is one of them. Yu Junfeng, general manager of the company, said that the foreign trade market has a broad space, high profit margins and stable orders, which is quite attractive to first-end enterprises. Since the transformation of the international market in 2007, Dacheng Food's performance has continued to be the best, with an annual output value of nearly 400 million yuan, in addition to Hong Kong and Macao, the products are also sold to Europe, Africa, Southeast Asia and other places.
Zhongshan Dacheng Frozen Food***
Zhongshan City has become the country's largest freshwater aquaculture base for aquatic products for Hong Kong and Macao. The city's daily supply of aquatic products to Hong Kong and Macao exceeds 100 tons;The market share of the "four big fish" in Hong Kong and Macao remained above 40% and 80% respectively. Nowadays, freshwater fish can be seen everywhere on the streets of Hong Kong and Macao, and grass carp has become one of the favorite fish of Hong Kong people.
Quality-oriented
365 days of stable supply to the Hong Kong and Macao markets
As a golden sign in the Hong Kong and Macao market, "Zhongshan Fish" has always been known for "safety, sufficient quantity and speed". Since the return of Hong Kong, Zhongshan has accumulated more than 500,000 tons of Hong Kong aquatic products, and there has been no quality and safety accidents. How did Zhongshan do it?
——Guarantee quality.
In the intensive pond of Shuide Group, truckloads of freshwater fish are transferred from cooperative farms, and these fish have reached the sales standard in terms of volume, but they are still one step away from exporting
* Fish". Hu Xiaoyun introduced that Shuichu Group implements the "company + export base" model to realize the full traceability management of the breeding link. The initial stage of breeding is completed by the export base, and the breeding personnel will make detailed records of each feeding, water change, and dressing change in this process. In addition to the acquisition of live fish from the export base, the company also has to carry out intensive farming for a period of time. On the one hand, it is to reduce drug residues and ensure safety;On the other hand, let the fish achieve "**, so that its flesh is firm and the fishy smell is weakened.
In the process of export, Zhongshan fish also have to go through "six passes": the company spontaneously set up "two passes": fry and intensive fish testing;The inspection and quarantine department has set up "three passes": sampling inspection in the breeding process, sampling inspection before the transfer of pond fish to intensive breeding warehouses and sampling inspection before the enterprise declares export listing, and the testing items reach dozens of kinds. After being transported to the destination, each batch of live fish will be inspected by the Food and Environmental Hygiene Department of Hong Kong and Macao before entering the market.
On-site inspection by the customs department.
In 2005, the 'malachite green' incident was involved, and the supply of live fish to Hong Kong was suspended for nearly half a month. Because the aquaculture standards have reached the export standards of Europe and the United States, Shuide Group has become the first domestic enterprise to be the first live fish in Hong Kong after the resumption of trading. Hu Xiaoyun recalled.
– Ensuring stable supply.
Zhongshan attaches great importance to the development of aquatic industry, and the increase of aquatic products has been rapid in recent years. According to the data, the aquaculture area of Zhongshan City has reached more than 300,000 mu, with an output value of more than 9 billion yuan, and the freshwater aquaculture output ranks fifth in the province. In addition, Zhongshan vigorously supports enterprises and farmers to carry out the registration of export bases, and only Shuide Group has a total area of 2More than 60,000 acres. It provides a stable raw material base for the export of Zhongshan fish. "For the export of aquatic products from surrounding cities, raw materials must also be purchased from Zhongshan. ”Hu Xiaoyun said.
The aquaculture area of Zhongshan City is more than 300,000 mu.
"Supplying Hong Kong and Macao is not only a market business, but also a responsibility. ”Hu Xiaoyun introduced that in the first two years, affected by the new crown epidemic, Shuichu Group's fresh aquatic products business for Hong Kong is facing a situation of "three highs and one difficulty", that is, high risk, high cost, high intensity and difficult to find, but "regardless of sunny days, rainy days and typhoon days, ensure the supply of Hong Kong and Macao markets every day" has always been the mantra on the lips of Shuizuren. During the epidemic, the group still transported more than 30 tons of live fish to Hong Kong safely every day.
For a long time, the relevant departments of Zhongshan City have attached great importance to the export of agricultural products from Hong Kong and Macao. On the one hand, through policy presentation, on-site guidance, etc., we will continuously improve the awareness of enterprise quality responsibility and the level of quality system management, so as to ensure the quality and safety of aquatic animal products supplied to Hong Kong to the greatest extent. On the other hand, priority should be given to ensuring the effective supply of fresh agricultural and food products, such as setting up a green channel for territorial inspection of fresh and perishable agricultural and food products for export, and supporting the "5+2" and "7 24-hour" customs clearance of fresh agricultural products such as aquatic products.
Efforts to make pre-made dishes
Integrate into the "dual circulation" market
For more than 60 years, live fish has been the "main force" of Mizuide Group's exports. However, in the past two years, the group has converted the original three aquatic product processing plants into prefabricated vegetable workshops and set up a food research and development team. In addition to traditional ready-to-eat products such as canned fish, there are also fish balls, crispy fish fillets, fish noodles, sauerkraut fish and other hot prefabricated dishes, each with different tastes.
Shuichu Group Yixian Hui prefabricated food store.
"At present, the annual export value of prefabricated dishes of Shuichu Group is about 1500 million, accounting for about 10% of the total export of aquatic products. ”Hu Xiaoyun said that there are two reasons for the change in product strategy: oneIt is the rise of the "stay-at-home economy". In the past two years, under the influence of the epidemic, community fresh food has developed rapidly in Hong Kong and Macao, and the track of chilled fresh food and prefabricated vegetables has become a new growth point for exports。The second is to enhance the added value of products. Pre-made dishes are more stable and more profitable than live fish**.
Mizuout Group Processing Workshop.
In recent years, China has accelerated the construction of a new development pattern of "dual circulation". Taking advantage of the trend of prefabricated dishes, Shuide Group accelerated its expansion into the domestic market. Hu Xiaoyun said that compared with the Hong Kong and Macao markets, prefabricated dishes are very mature in domestic e-commerce retail, catering and other channels, and have great development potential. This year, the sales volume of Shuide Group in the domestic market increased by more than 50%, and the supply of prefabricated food products exceeded demand.
We implement the 'three same' standards (the same standard, the same quality, the same line), to export quality to make domestic products, to ensure safety, health, this is our layout of the domestic prefabricated vegetable market. Hu Xiaoyun said.
Miide Group is not the only one expanding to the domestic market. As early as the beginning of 2019, in order to transform into the domestic market, Dacheng Food spent nearly 5 months in Beijing, Shaanxi, Jiangsu and Zhejiang to conduct market research, explore the tastes of consumers in various places, and prepare for the gradual shift to domestic sales.
After a series of efforts, Dacheng Food's newly launched prefabricated vegetable products such as sauerkraut fish have been greatly affected by the environment in the domestic market, allowing it to maintain steady growth in performance despite the impact of the epidemic. In the past, the company mainly focused on exports, but now domestic products account for 6%.
Dacheng Foods sauerkraut fish pre-made dishes.
In order to meet the demand for orders, in April last year, Dacheng Food's new plant of about 30,000 square meters began to be put into production. The new plant has doubled its production capacity and is equipped with a 10,000-ton fully automated intelligent three-dimensional cold storage. "The balanced development of domestic and foreign markets has enhanced the company's ability to resist risks. ”Yu Junfeng said.
Planning] Gao Yongbin.
Reporter] Chen Silan, Zhu Jieshan.
Partial** network.
Southern Rural Daily.