This afternoon, the opening ceremony of the 2023 Moganshan B&B Conference was held at the Deqing County International Conference Center, with more than 1,160 people from the leaders of the cultural and tourism authorities in various B&B gathering areas, experts and scholars in the B&B industry and scientific research institutions, tourism associations, B&B associations and B&B owners, cultural and tourism enterprises, cultural and tourism industries, and investment institutions participating in the event.
With the theme of "Finding the Future for B&B", this event will look for development opportunities for the B&B industry by analyzing the new trends, technologies and new phenomena of the cultural tourism industry, so as to empower and promote the sustainable development of the B&B industry across the country. Wei Xiaoan, chief expert of WTCF, analyzed the basis of homestay development from the perspective of leisure vacation and homestay development, pointed out the main obstacles to the development of homestays, and put forward ten strategies for homestays such as structural optimization and diversificationFeng Xuegang, director of the Shanghai Yangtze River Delta Tourism Development Center, put forward the views that B&B as a service industry should return rationally, integrate points and faces, and create new valueThe order is coming, the founder Shen Aixiang analyzed the recovery and future of the homestay industry, and industry experts have insight into and interpreted the market trend from the strategic direction of the future of the homestay industry to promote the diversified development of the industry.
B&B is a highlight logo of Moganshan, and it has also created many industry firsts. So far, there are more than 800 homestays of various types in the Moganshan area, which has become the source, innovation and gathering place for the development of rural boutique homestays. Through the guidance of benchmarking, we will drive the industry to lead and the business format, turn the flow into "retention" with perfect supporting facilities, and stimulate the vitality and creativity of Moganshan with the vitality of young people in the mountains. Provide endogenous power for sustainable development with innovative models, create a high-quality resort industry chain, and present a good situation of multi-industry integration and the rise of new business formats.
In the face of changes such as the blossoming of the industry and the upgrading of consumer demand, the challenges faced by the homestay industry are becoming more and more diversified. The future B&B is an ideal station for returning to nature, a holiday residence with the ultimate experience, the best life for recuperation and recuperation, and a market entity with sustainable operation. As long as you go deep and take every step, you will surely open up a new blue ocean of future homestays. Finally, under the witness of many guests, the Moganshan Alliance for the development of the homestay industry was established. With the purpose of "finding the future for homestays", the alliance will be committed to promoting the healthy, digital and low-carbon development of the homestay industry, and empowering the whole industry in many aspects such as talent cultivation, industry data, and industrial chain interconnection.
In addition to the Moganshan B&B Conference (main forum), the event also held a cultural tourism investment and operation meeting, a marriage and tourism integration development meeting, a live broadcast and content operation training camp and the first Moganshan B&B Industry Exhibition.