China Economic Net, December 7 (Reporter Jiang Zhiwen) Yesterday, Chongqing Changan Automobile released production and sales data showing that in November, Changan Automobile sales reached 227327, a year-on-year increase of 23% and a month-on-month decrease of 57%;Among them, the sales volume of self-owned brand new energy vehicles was 50,598 vehicles, a year-on-year increase of 527%;The overseas sales of independent brands were 23,976 units, a year-on-year increase of 5186%。
In the first 11 months, Changan Automobile sold a total of 2337963 vehicles, a year-on-year increase of 118%;The sales volume of self-owned brands was 1933384, an increase of 16 year-on-year74%;The sales volume of independent passenger vehicles was 1483033, an increase of 21 year-on-year77%;Overseas sales of self-owned brands were 220849 units, an increase of 38 year-on-year1%。
Specifically, Changan Automobile's CS family sold 39,628 units in November, of which CS75 sales accounted for more than half of 22,278 unitsThe "Shuangyi" series sold 17,329 vehicles;UNI serial sales of 18,577 units;The Z6 sold 12,409 units, making it a new star in the 120,000-class compact SUV. In addition, Changan Kaicheng sold 15,925 units in November, and its first extended-range pickup truck, Changan Hunter, was unveiled during the Guangzhou Auto Show.
With the support of the three major brands of "Deep Blue + Qiyuan + AVATAR", Changan Automobile's own brand new energy sales have remained above 50,000 units. In November, Changan's own brand new energy sales were 50,589 vehicles, a year-on-year increase of 527%, down 1186%;From January to November, the cumulative sales were 414679, a year-on-year increase of 835%。
Among them, Changan Qiyuan delivered more than 10,000 vehicles within 30 days of listing, reaching 10,278 vehicles;Deep Blue delivered 16,157 vehicles, and the cumulative delivery of Deep Blue S7 exceeded 50,000 unitsDriven by the "Twin Stars", AVATR opened the volume mode, with 4,080 vehicles delivered in November, and more than 20,000 vehicles in AVATR 12.
Focusing on the joint venture sector, Changan Ford sold 19,049 vehicles in November, a year-on-year increase of 104%;Changan Mazda sold 9,360 vehicles, a year-on-year increase of 6366%。On the other hand, in the first 11 months, the sales of Changan Ford and Changan Mazda were 205038 and 77,634 respectively, down 11 year-on-year6% and 2051%。
It is worth noting that on November 27, the Southeast Asia conference of Changan Automobile brand was held in Bangkok, Thailand. At the press conference, Changan Automobile brought two new energy products, Deepal L07 and Deepal S07, and opened pre-orders for all linesAVATR 11 and AVATR 12 also made their debut in Thailand.
According to reports, Changan Automobile established the Southeast Asia Division at the same time, but also set up Changan Automobile Southeast Asia, Changan Thailand sales, Changan Thailand parts three local companies and localized operation team, Thailand new energy vehicle production base has started construction. From brand establishment to the integration of research, production, supply, marketing and service, the whole system goes to sea, and realizes the transition from "product going overseas" to "brand going overseas".
However, some industry insiders reminded that Changan Automobile should learn the lessons of Chinese brand motorcycles losing Southeast Asia, and while planning market share, it should concentrate on product quality and win the trust of local consumers, so as to establish a good brand image and set a good example for its own brand "going to sea".
*: China Economic Net.