In fact, the contradiction between Dongfang Selection and Dong Yuhui is just a passing moment, and my next analysis may be able to touch the essence of the problem. From the beginning, this matter can actually explore some unknown secrets within Dongfang Selection.
In the first round, Dong Yuhui's warm-up for his trip to Jilin received 150,000 likes and a lot of fans, which is undoubtedly a reflection of his personal talent in our opinion. However, some unknown secrets within the selection were revealed in the comment area: the copywriting was not written by Dong Yuhui alone, but was completed by the team. Dongfang Selection should indeed have a copywriting team, and the responsibility of this department is to provide copywriting support for different talents, just like a director provides scripts for actors. And their work should not be dedicated to serving Dong Yuhui alone. If the two are too familiar, there will be no sense of distance and strangeness. Therefore, this team that serves all talents, their existence truly reflects the golden sentences and highlights in the live broadcast or ** of Oriental Selection, not all of which come from the anchor's on-the-spot play or personal talent.
So, what is the position of those who make comments?Is it because Dong Yuhui is a little alienated from the masses and does not give enough affirmation and praise, which leads to his poor image in the minds of some people?Is it just jealousy?Feeling unhappy, it's obviously not his own effort, why is all the credit his?But the out-of-control existence of this account, and the subsequent response, show that this is not just a personal grudge.
Let's move on to the second round. After dropping the bomb, Dong Yuhui skillfully played a round in the live broadcast room, and expressed his unfamiliar business in a joking way, which is not appropriate. Actually, I think Dong Yuhui's reaction was quite rational, and he skillfully saved face for everyone.
However, Dongfang Selection's copywriting team chose to continue, and they used detailed data in the comment area to prove that Dong Yuhui's small essay was written by someone else. From this, we can deduce that there is a serious problem with the reward mechanism within Dongfang Selection, and the copywriting output in the background cannot be rewarded even if it becomes a hit. These are my assumptions based on the status quo, but they are generally reliable. Imagine, copywriters, editors, operations, etc., they constitute a production chain, if the distribution of income is based on benefit sharing, Dong Yuhui gets a lot of income with his popular style, and team members can also share part of the benefits, then the relationship between them should be harmonious. However, the emergence of internal contradictions is likely due to the fact that the members of the copywriting team believe that they have put in the effort and sweat, but they have not been rewarded accordingly, which is the inevitable result of the unreasonable distribution system. Of course, it can still add fuel to the fire again, and there must be a mysterious force behind it, otherwise it would have been just an unevenly distributed personal grudge that would have stopped in the first round.
In the third round, the exposed problems may have become the Achilles' heel of the Eastern Selection that cannot be easily changed. CEO Xiao Sun's response, although originally intended to explain, was like adding fuel to the fire, but worsened the situation. That night, Dong Yuhui and CEO Xiaosun broadcast live together, and he was extremely dissatisfied at this time. In the live broadcast, Dong Yuhui said that he would complain to Mr. Yu, and CEO Xiao Sun said that Dong Yuhui has an annual salary of 10 million, and the company treats him well.
Skipping the level of reporting, at least it shows that Dong Yuhui has some irreconcilable contradictions in his work. And exposing Dong Yuhui with such a high income is an extremely immature performance, although in our eyes, we have long felt that this is a very normal thing. To be honest, there should be more than that. In the next few days, Dongfang Selection fell into chaos, the stock price plummeted, and the market value evaporated by 4 billion in one day.
Everyone may think that this Oriental Xiaosun pattern is not big enough, as a CEO, what do you have to do with your own sales crown?So why did he boycott the fan circle culture?We need to think about whether the company will be afraid of this kind of behaviorWill Dongfang Xiaosun feel fear?Because the actions of these fans may ruin the platform at any time and praise the opponent's platform.
Why tolerate him gradually growing stronger and finally becoming Li Ziqi?Is it possible for him to become Li Ziqi?It's not a question of whether you die or I live. Live e-commerce will be difficult to survive without fans, but these fans can disappear instantly because of one person, are you worried?Li Ziqi's example is clearly visible, and the slight thought disappeared in an instant. As a CEO, I can accept all kinds of situations, but I can't accept this kind of zero-clearing phenomenon between platforms. If Dong Yuhui no longer exists today, and my platform is also facing zero, can I accept this situation?
What Dongfang Selection really wants to do is an e-commerce company, with ** chain, products, brands, and flowing anchors to get traffic. Instead of an MCN, an artist agency. In the end, the dust settled, Dong Yuhui returned to Dongfang for selection, and Dongfang Xiaosun was not serving as CEO. This can only show that Dong Yuhui can leave Dongfang Selection, but Dongfang Selection is inseparable from Dong Yuhui. Although we don't know whether Dongfang Xiaosun has Yu Minhong's position behind him, Dongfang Selection will definitely continue on the road of de-stardom, because this is its mission, and Dong Yuhui did not choose to start a business under the most favorable time, place and people for himself, which shows that he also recognizes his identity as a scholar and feels that this is the most comfortable. This may be fate, everything is arranged for the best.