Standing at the end of the year and looking back on 2023, various industries have generally encountered unprecedented challenges, the consumer market is weak, and pessimism continues to spread. However, even in such an environment, there are still companies that have been able to gain growth momentum from the crisis and swim against the current to continuously transmit energy and confidence to the outside world.
There are still nearly two months to go before the Spring Festival in 2024, but for JDB, it has entered a critical period of "preparation" for the Spring Festival. Recently, a number of ** companies visited JDB's Beijing factory and witnessed the fiery atmosphere of close cooperation and full horsepower in all aspects of JDB's production line. What JDB can have such confidence and confidence in this Spring Festival, what did JDB do right?
Full supply, the production line runs all day.
Compared with other beverages, during the Spring Festival, JDB undoubtedly has more advantages. On the one hand, JDB packaging is mainly red, red represents festive and prosperous, which can be described as an indispensable logo color during the Spring Festival, and for consumers, they are more inclined to buy products with red elements during the Spring Festival. On the other hand, in recent years, the public has become more and more concerned about health, and pure herbal drinks such as JDB, which has a deep heritage of traditional health culture, have health attributes, which is in line with the current trend of healthy consumption.
Therefore, JDB's choice to actively "prepare" for the Spring Festival is a well-thought-out and correct strategy that conforms to the logic of market operation.
Specifically, for the upcoming Spring Festival in 2024, JDB is not only "preparing" in advance, but also making every effort to "prepare". At present, in JDB's Beijing factory, the production lines are running continuously for 24 hours, and the products produced are continuously supplied to key markets such as North China, Northeast China, and Shandong.
Looking at the whole country, JDB has more than 30 production bases up to now, just like the Beijing factory, all JDB production bases have entered the production state of going all out to "prepare" for the Spring Festival consumption season, and have opened the full production mode.
It is worth mentioning that JDB is still continuing to expand production capacity, and in August this year, the newly invested factory in Yuxi High-tech Zone, Yunnan Province has been put into operationRecently, JDB has launched an investment project in Henan Luohe production base to meet the strong demand for herbal tea in the Central Plains gift market.
In addition to the production end, JDB's dealers are also actively "preparing" for the upcoming Spring Festival, and are full of confidence in JDB brand. It is understood that some dealers began to stock up two months in advance to cope with the Spring Festival sales peak;The stock volume has increased significantly compared to previous years.
Some dealers bluntly said that JDB's product power and brand power are undoubted, and through nearly ten years of cooperation with JDB, they have witnessed JDB leading the development of the Spring Festival beverage market, and now JDB herbal tea has basically become the standard of the Spring Festival gift market.
Ingenuity quality to ensure the uniform taste of herbal tea.
JDB is known to be a leader in the herbal tea industry. The formula of JDB herbal tea can be traced back to the Daoguang period of the Qing Dynasty, when Wang Zebang, a native of Heshan, Guangdong, developed the herbal tea formula, and Wang Jianyi, the fifth-generation descendant of Wang Zebang, exclusively authorized the ancestral herbal tea formula to JDB to use. In 1996, JDB pioneered and launched the first can of bottled herbal tea. In 2003, JDB successfully created the herbal tea category with "prevention of fire" as the starting point. In 2006, JDB successfully promoted herbal tea to become the first batch of national intangible cultural heritage, and since then, it has carried out many herbal tea culture promotion activities to make herbal tea go to the world.
While promoting JDB herbal tea to sell well at home and abroad, JDB has made great efforts to ensure the quality and taste of each can of products.
First of all, in terms of raw materials, JDB has established a complete planting base planning, selection, construction, management of the quality assurance system, in the selection of raw materials, each raw material must pass the "seven selection, eight refining and nine refining" traditional process inspection, JDB from the source to begin to control the quality of products.
Secondly, in terms of production, JDB innovates the production mode of "centralized extraction and decentralized filling" to ensure the uniform taste and quality of each can of products under the premise of adhering to the traditional cooking process.
It is understood that at present, JDB will concentrate the production of herbal tea concentrate in Qingyuan JDB Herbal Plant Science and Technology, after a series of processes such as water treatment, herbal cleaning, extraction, filtration, concentration, sterilization, and aseptic filling, the finished herbal tea juice concentrate will be transported to JDB's other production plants for filling and production.
It is worth mentioning that in 2014, JDB took the lead in the industry to create a "360-degree quality management system" covering the whole industry chain, which has now been upgraded to 3Version 0 makes efforts from the five dimensions of source quality design, process quality control, industrial chain risk management, internal and external resource optimization, quality improvement and innovation, and comprehensively protects product quality and safety.
Looking back on last year's Spring Festival, JDB online and offline comprehensive linkage, with "health is a treasure", "a treasure of a treasure", "fortune into treasure" and other "treasure culture" to arouse consumers' emotional resonance, become a hot pet of the New Year, and this year, JDB is ready to go again, what new Spring Festival special promotion activities will be brought, and what kind of sales will be ushered in, it is still worth looking forward to.