2023 is coming to an end, and 2024 is just around the corner. Looking back on the past year, industries have generally encountered unprecedented challenges. However, even in such an environment, there are still companies that can gain growth momentum from the crisis, swim against the current, and continue to transmit energy and confidence to the outside world, JDB is one of them.
With the rapid rise of the Spring Festival atmosphere, it continues to push up the sales boom of the holiday gift market and the catering market. In the face of the tough battle of Spring Festival marketing, JDB took advantage of the momentum, and factories around the country were working at full speed, and online and offline marketing made efforts to drive the main engine of consumption at the end of the year. Why can JDB have such confidence and confidence in this Spring Festival, and what did JDB do right?
Since the beginning of this year, in the competition of the global economic integration pattern, JDB has adhered to the quality of ingenuity, continuously optimized the market layout, accelerated the development of enterprises, continued to practice the social responsibility of national brands, contributed to China's industrial upgrading and consumption upgrading, and made Chinese herbal tea move towards a new highland in the global market.
The production line rotates 24 hours a day to win the Spring Festival market.
At a time when national policies continue to increase "promoting consumption", the 2024 Spring Festival is highly anticipated. In this regard, JDB has a keen insight into market opportunities and has taken the lead to expand production capacity, give full play to the initiative of the supply side, and actively guide consumer demand.
Recently, JDB's factory in Beijing's Yizhuang Economic and Technological Development Zone is preparing for the upcoming Spring Festival consumption peak. Automatic filling, high-tech quality inspection, high temperature sterilization, automatic packing, transportation and loading. The "intelligent manufacturing" process is interlocking. According to a relevant person of JDB, the Beijing factory has been fully operational, and the production line is running continuously 24 hours a day, and it is fully guaranteed for key markets such as North China, Northeast China, and Shandong. In addition to Beijing, JDB's more than 30 production bases across the country have also started full production mode, and they are going all out to prepare for the Spring Festival consumption season. "This year is a very rare normalized Spring Festival for more than three years, and the opportunity cannot be missed. ”
As a health drink with a deep heritage of traditional health culture, JDB herbal tea has the dual attributes of instant drinking and gift-giving. Driven by JDB, dealers across the country also started the Spring Festival "stocking war" early - some dealers even stocked up two months in advance to cope with the peak.
A few days ago, a distributor in Beijing who has cooperated with JDB for nearly ten years said, "I have witnessed JDB step by step to bring up the Spring Festival market of drinks, and for Beijing, this year's market opportunities are very rare, so I have a significant increase in stock compared with previous years." ”
Adhere to quality and technological innovation, and optimize the layout of the market.
As the pioneer of the herbal tea category and the leading brand in the herbal tea industry, JDB has always created high-quality and healthy products with ingenuity and quality, focusing on the deep cultivation of herbal tea categories and culture, and promoting the leap of Chinese herbal tea from a regional specialty drink to the world.
It is reported that JDB herbal tea is inherited from the herbal tea formula of Wang Zebang, the founder of the Qing Dynasty, which has a history of more than 100 years, and is refined from honeysuckle and other three-flower, three-herb and one-leaf herbal plant raw materials. Each of JDB's raw materials must pass the traditional process test of "seven selections, eight refining and nine refining", and then in accordance with the original industrial production mode of "centralized extraction, scattered filling" of herbal tea, the original preservation of the health components and aroma in the herbal plants, to ensure the uniformity of the quality and taste of each can of herbal tea, so that the long-established herbal tea ranks among the world's fourth largest beverage categories.
Since 1996, when we pioneered and launched the first canned herbal tea, quality has become part of JDB's corporate culture. For example, JDB took the lead in the industry to launch the "360-degree quality management system" and has been upgraded to 30 version, the standard is leading the industry level. A person in charge of JDB's quality management department proudly said, "As a leading beverage company in the industry, the process is not compromised at all, whether it is in normal times or at full production, which is the confidence of JDB herbal tea's ingenuity and quality." ”
The high standard of product quality also makes JDB a reliable choice for APEC, World Expo and other conferences. From the appearance of the World Green Design Expo and the Hangzhou G20 Summit, to the visit of national leaders to the United States and the United Kingdom, as well as the entry into the United Nations on behalf of Chinese brands and the tribute to the "China's first gold" of the Rio Olympic Games, JDB has laid a solid foundation for Chinese national enterprises and national brands to "go global" by appearing on a series of international stages.
This year marks the 10th anniversary of the Belt and Road Initiative. Over the years, JDB has been actively responding to the call of the country's "One Belt, One Road", establishing a global integrated marketing system, and has made more moves in the international dissemination of herbal tea culture, and its products are exported to more than 60 countries and regions.
According to the retail sales data of consumer goods released by the Ministry of Commerce in October, the total retail sales in the month were 43 trillion yuan, a year-on-year increase of 76%, which is the third consecutive month of rebound;From January to October, a total of 3854 trillion yuan, a year-on-year increase of 69%, reflecting the resilience and potential of China's real economy. Since the beginning of this year, JDB has also continued to expand advanced production capacity, optimize the market layout, and write the style of national brands to practice development responsibilities and convey development confidence with practical actions.
In August this year, the newly invested factory in Yuxi High-tech Zone, Yunnan Province has been put into operationRecently, JDB has launched the investment project of Henan Luohe production base to meet the strong demand for herbal tea in the Central Plains gift market, which fully reflects the confidence of the company to continue to lead the herbal tea market.
Do not forget the original intention, adhere to the concept of industry and public welfare to serve the country.
In the past 20 years of development, JDB has always paid attention to inheriting the traditional Chinese health and benevolent cultural concepts, and at the same time, it has invested in public welfare undertakings for a long time, and has the courage to assume social responsibility.
In addition to the well-known donations of Wenchuan, Yushu and Ya'an, JDB Group has shown high social responsibility in natural disasters such as drought in southwest China, Zhouqu mudslide, Yingjiang** in Yunnan, 7.20 flood in Zhengzhou, Henan, and public welfare projects such as "JDB Students' Love". In addition, in the field of targeted poverty alleviation, with the creation of the "construction poverty alleviation" model and long-term outstanding performance, in 2014 won the "National Social Poverty Alleviation Advanced Collective" honorary award awarded by the first poverty alleviation and development team;In 2022, he won the Outstanding Contribution Award and Honorary Certificate for Poverty Alleviation by the China Rural Development Association (formerly the China Poverty Alleviation Association).
Over the years, JDB has also actively promoted the development of China's education industry. After 23 years, the "JDB Student Love" love student aid action has become an influential public welfare student aid brand, which not only helps more than 10,000 poor students realize their dreams of university, but also proposes a "development-oriented student assistance" model, and is now transforming and upgrading towards the direction of rural revitalization talent development, and opening a new stage for corporate public welfare in combination with the issues of the times.
It is this great responsibility of a national enterprise that has endowed JDB with the belief that it has continued to practice public welfare for many years. In August this year, JDB Group also became a strategic partner of China's aerospace industry, benchmarking the quality of aerospace, further confirming its leading position in the industry and demonstrating its brand pattern of supporting China's aerospace industry.
Facing the future, JDB Group will continue to adhere to the concept of serving the country through industry and public welfare, never forget its original intention, adhere to ingenuity, quality and innovative development, accelerate the strategic upgrading of brand rejuvenation, continuously enrich and innovate the specific forms and measures of social responsibility, and strive to build a world-renowned beverage brand.