In the development of e-commerce in recent years, it has becomeBusinessA powerful force in the field. And with that, there is a pair of e-commerceThe real economyand traditionBusinessQuestioning of the model. Some people think that e-commerce is ruinedThe real economy, resulting in the store being unrented. Some even claim that e-commerce is sabotageEconomyThe cancer has turned the pedestrian street from a bustling street to an unmanned street. However, it's not that simple. This article will start withBusinessFrom the perspective of essence, consumption Xi and e-commerce policies, ** e-commerce is rightThe real economyand future directions.
As a sales platform, e-commerce actually relies on the goods produced by physical factories for sales. Correspondingly,Brick-and-mortar storesThe goods sold are also produced in factories. Therefore, e-commerce cannot simply be classified as sabotageThe real economyThe culprit. On the contrary, e-commerce provides consumers with more choices by providing a convenient shopping platform, and effectively breaks the traditional oneBusinessLimitations of the pattern.
However, there are concerns that the rise of e-commerce will lead to:Brick-and-mortar storesIt became increasingly difficult to maintain business, and the pedestrian street gradually became deserted. However, it really leadsBrick-and-mortar storesThe reason for the business downturn is not simply due to the existence of e-commerce. It is worth reflecting on,Brick-and-mortar storesFor a long time, an overly strong position has put consumers in a weak position. In the past, consumers were forced to choose due to a lack of choiceBrick-and-mortar storesPurchase of goods. However, now consumers have more options, transparent, and easy to returnE-commerce platformsNaturally, it became the more popular option. Therefore,Brick-and-mortar storesThe sluggish business is not a direct result of e-commerce, butBrick-and-mortar storesCaused by its own long-term shortcomings.
On an international scale, countries such as the United States and Japan have also experienced the development of e-commerceBrick-and-mortar storesThe dilemma. However, theirBrick-and-mortar storesBut it was not affected much. This is because of these countriesBrick-and-mortar storesNothing like someBrick-and-mortar storesIn that way, all kinds of improper means are adopted for consumers, but they operate in a fair and reasonable way to continuously improve the consumer experience. Therefore,Brick-and-mortar storesThe harmonious coexistence with e-commerce is due to these countriesBrick-and-mortar storesIt does not harm the interests of consumers, but is oriented to meet the needs of consumers.
In response to the problem of e-commerce, the high-level has recently issued an official document, indicating that the country is developing e-commerceEconomydetermination. As a major reform province, Guangdong has been the first to pilot many policies. Recently, the document issued by Guangdong clearly stated that it will encourage the development of live streaming in various places and support Guangzhou and Shenzhen to build live broadcast e-commerce capitals. Judging from this dynamic, it can be clearly seen that the attitude of the top management towards e-commerce. Not only will e-commerce not be shut down, but it has become the focus of state support.
The introduction of this official document is good news for the e-commerce industry. It provides more development opportunities for e-commerce companies, and also for:The real economyCooperation with e-commerce provides more space. As an emerging sales method, live streaming has attracted a large number of consumers and activated the market with its vivid and interactive characteristics. Guangzhou and Shenzhen, as the construction sites of live broadcast e-commerce, will inject more vitality into the development of the e-commerce industryBrick-and-mortar storesThe integration with e-commerce offers more possibilities.
It is foolish and short-sighted to prohibit the emergence of new things, and old things will certainly become precious. The development of human civilization is continuous, and the evolution of the times is also a natural law. The popularity of mobile phones has replaced the traditional landline**, and the use of machinery and equipment has made production more efficientCarsThe popularization of the electric light has changed the mode of transportation, and the invention of the electric light has changed people's lifestyle, and these changes are inevitable for social development. The rise of e-commerce is also a product of the times and a reflection of consumer demand.
For e-commerce withBrick-and-mortar storesThe two sides should learn from each other Xi achieve common prosperity. ForBrick-and-mortar storesIn order to gain a foothold in the fierce market competition, we should improve our own service quality, pay attention to consumer needs, and improve consumer experience. For e-commerce companies, after-sales service should be further improved and actively withBrick-and-mortar storesCollaborate to provide consumers with a better shopping experience. Brick-and-mortar storesThrough mutual cooperation, we can share resources and jointly develop the market with e-commerce.
E-commerce givesThe real economybrings new challenges, but alsoBrick-and-mortar storesThe convergence with e-commerce offers new opportunities. We should recognize that e-commerce is related to:Brick-and-mortar storesIt is a relationship that complements each other, not antagonisms. Brick-and-mortar storesThe prosperity needs to adapt to the challenges brought about by the changes of the times, and the development of e-commerce also needs to be built on the basis of fair competition. Only when the two sides cooperate with each other and complement each other's advantages can we achieve common prosperity.
In response to the development of e-commerce, the documents issued by the high-level also clarified the country's attention and support for e-commerce. The e-commerce industry will continue to thrive, for:Economygrowth and more convenience for consumers. We should actively embrace the changes of the times and conform to the development trend of the timesThe real economyand the common prosperity of e-commerce. The advent of the new era of e-commerce will provide us with a broader space for development and a richer consumer experience. Let's embrace new opportunities and create a better future together!