With the development of Internet technology, live e-commerce is changing the traditional consumption model with its unique advantages. Compared with traditional e-commerce, live-streaming e-commerce can not only meet the immediate needs of consumers, but also tap potential demand, thereby driving more transactions. Through strong traffic, live broadcasters attract more potential consumers, which greatly improves the circulation efficiency of goods.
In recent years, the cooperation between domestic brands and live broadcast e-commerce has become a new sales growth point. With the help of the influence of anchors, new and old domestic products have gradually returned to the attention of consumers. As a local live broadcast e-commerce company in Shanghai, Meifang has successfully linked its three major live broadcast rooms, put on the shelves old "Shanghai brand" brands such as Laomiao** and Guangming, as well as new domestic products such as Banana and Tangerine, and guided the transaction order volume to exceed 700,000 pieces.
The advantage of live streaming e-commerce is that it breaks the limitations of space with the help of the Internet. Through the "one-to-many" live broadcast form, the "selling" sales method makes the daily volume of small live broadcast rooms reach tens of thousands, or even higher. In the ** sales, due to geographical restrictions, only 200 consumers may walk in a day, and few actually buy goods.
The development of live e-commerce has also promoted the domestic** of foreign products. For example, in November, in the special live broadcast of the "Silk Road E-commerce Partner Countries" country day launched by the Meifang, Hongqiao Pinhui, Hema and Waigaoqiao Imported Commodities Direct Sales Center, special products from New Zealand, Argentina, Chile, Pakistan and other countries were displayed, so that consumers can buy high-quality products and experience the charm of Silk Road culture without going far.
With its traffic advantages and sales model innovation, live broadcast e-commerce is assuming greater social responsibility and promoting the innovation and development of business models. In the future, with the further development of live e-commerce, we have reason to believe that it will play a greater efficiency advantage and make greater contributions to economic development and social progress.