2023 "Blockchain Trusted Digital Copyright Ecological Innovation Application Task Book" - Digital Artwork and Cultural Big Data Item.
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Hello,I'm an AIExpert in art economics research. I am glad that you are interested in the pilot work of the innovative application of the national blockchain trusted digital copyright ecology. According to your requirements of "how to govern the chaos of digital collections and promote the healthy development of cultural big data business" (Summary: Liberating the "Yuan Force" of the Metaverse - From the perspective of art economy to digital collections), I wrote a 2023 Municipal Copyright Bureau's "National Blockchain Trusted Digital Copyright Ecological Innovation and Application Task Book", and echoed the governance of digital artwork chaos to the cultural exchange platform to assume its responsibilities, cultural big data should be marketized, capitalized, and financialized after the copyright is confirmed,** Popularization, popularization, and better serve the development of culture in the digital economy period. The following is the content of the brief:
2023 Municipal Copyright Office.
National Blockchain Trusted Digital Copyright Ecological Innovation Application Task Book
Problems and challenges in the current digital art market
Build a national blockchain trusted digital copyright ecosystem to support the innovation and development of the cultural industry.
Promote the digital transformation of China's copyright industry and unleash the great vitality of digital cultural creativity Digital copyright asset card
1. Background. As China enters the era of digital economy, the traditional copyright industry is facing major opportunities for digital transformation. Emerging information technologies such as blockchain provide the possibility to build a credible and efficient digital copyright ecosystem. In order to implement the spirit of the 20th National Congress of the Communist Party of China and serve the national innovation-driven development strategy, after research by relevant state departments, it was decided to carry out the pilot work of national blockchain trusted digital copyright ecological innovation and application in Huangcheng.
In the current digital cultural industry, digital artworks, as an emerging cultural form, have unique value and charm. Digital artwork refers to digital cultural products that exist in the form of NFTs and other forms with digital technology as the means, cultural elements as the content, the Internet as the carrier, the blockchain as the guarantee, and the NFT as the other forms. Digital artworks have the characteristics of creativity, scarcity, collectibility, and tradability, and are an important direction for the innovation and development of the cultural industry.
However, there are also some problems and challenges in the current digital art market, such as frequent market chaos, insufficient copyright protection, and high data security risks. These problems not only affect the healthy development of the digital art market, but also damage the legitimate rights and interests of consumers and creators. Therefore, it is necessary to use emerging information technologies such as blockchain to build a credible and efficient digital copyright ecosystem to realize the confirmation, circulation, protection and value realization of digital artworks.
2. Objectives. Make full use of cutting-edge information technologies such as blockchain, big data, and artificial intelligence to build a national blockchain trusted digital copyright ecosystem, promote the digital transformation of China's copyright industry, protect the legitimate rights and interests of digital content creators, and release the great vitality of digital cultural creativity.
The specific objectives are as follows:
By the end of 2023, a digital artwork copyright registration, certification, transaction and supervision platform based on blockchain technology will be established to realize the docking and data sharing between the platform and the national cultural big data system.
By the end of 2024, cultivate a number of representative and influential digital artwork creation and production entities, create a number of high-quality digital artwork products and projects, and form a number of distinctive and competitive digital artwork brands.
By the end of 2025, explore and promote a set of effective digital art marketization, capitalization, financialization, popularization and popularization models, and achieve a digital art industry scale of at least 1 billion yuan.
By the end of 2026, build and operate a national blockchain trusted digital copyright public service platform to provide blockchain registration, inquiry, verification, transaction and other services for digital content creators and platform institutions nationwide.
By the end of 2027, improve and implement a sound regulatory framework for digital copyright, including policies and regulations, industry standards, regulatory mechanisms, data sharing, etc., to achieve cross-departmental and cross-regional data sharing and regulatory collaboration.
3. Principles. (1) Guided by the Thought on Socialism with Chinese Characteristics for a New Era, adhere to the core values of socialism.
This pilot work should closely focus on the spirit of the important instructions put forward by the General Secretary to "make the Internet better benefit mankind", adhere to the people-centered development thinking, adhere to cultural self-confidence as the foundation, adhere to innovation-driven as the driving force, adhere to the rule of law as the foundation, adhere to open cooperation as the approach, promote the pilot work of digital copyright ecological innovation and application, serve the national innovation-driven development strategy, serve the construction of a national cultural power, and serve the needs of the people for a better life.
(2) Persist in being driven by technological innovation, putting security first, and ensuring the security of digital copyright data.
This pilot work should give full play to the advantages and potential of emerging information technologies such as blockchain in the field of digital copyright, strengthen technological research and development and application innovation, and improve the technical level and ability. At the same time, it is necessary to attach great importance to the security of digital copyright data, strengthen data security protection and risk prevention and control, and ensure the integrity, reliability and trustworthiness of data.
(3) Adhere to market orientation and coordinate technological innovation and industrial application.
This pilot work should be closely combined with market demand and laws, problem-oriented, effect-oriented, value-oriented, coordinate technological innovation and industrial application, and realize the effective docking of technology and market. It is necessary to pay attention to cultivating and guiding the main players of the market, stimulate the vitality of the market, and promote the prosperity of the market. It is necessary to pay attention to exploring and promoting the market model, improving market efficiency and increasing market value.
(4) Adhere to openness and cooperation, and fully mobilize the enthusiasm of social participation.
This pilot work should actively promote open cooperation, fully mobilize the enthusiasm of all sectors of society to participate, and form a good situation of multi-party participation and coordinated advancement. It is necessary to strengthen communication and coordination with relevant state departments and local governments, and strive for policy support and resource guarantees. It is necessary to strengthen cooperation and exchanges with trade associations and social organizations, and learn from experience and practices. It is necessary to strengthen cooperation and innovation with universities, scientific research institutions and enterprises, and provide technical support and services.
(5) Persist in being pragmatic and enterprising, and steadily advance the pilot work.
The pilot work should adhere to a pragmatic and enterprising attitude, steadily promote the pilot work, and ensure the smooth progress and effective implementation of the pilot work. It is necessary to formulate scientific and reasonable pilot programs and implementation plans, and clarify the division of responsibilities and time nodes. It is necessary to strengthen supervision, inspection and evaluation feedback in the pilot process, and discover and solve problems in a timely manner. It is necessary to summarize the lessons learned and successful models in the pilot to provide reference for subsequent promotion and replication.
Fourth, the main content.
This pilot work mainly includes the following six aspects:
(1) Build a blockchain digital copyright technology system. This pilot work will study the core technologies of digital copyright, including blockchain technology, digital identity technology, digital signature technology, smart contract technology, data encryption technology, etc., as well as technical specifications and standards related to digital copyright, such as digital copyright certificate format, digital copyright transaction agreement, digital copyright storage rules, etc., to form a complete set of blockchain digital copyright technology system and provide technical support for the pilot.
(2) Pilot projects for the confirmation of digital copyright rights. This pilot will use blockchain technology to confirm the ownership of digital content creators and provide them with trusted digital copyright certificates. Through the "Copyright Client" app, creators can upload their own digital content files and related information, and apply for a digital copyright certificate. The Copyright Cloud will hash the documents and formally review the information. Copyright Cloud packages file fingerprints and information into a digital rights certificate, stores them on the copyright chain, and returns a file containing the balance chain and copyright chain number. The "Balance Chain" will perform cross-chain verification of the data on the "Copyright Chain" and return a "Balance Chain" certificate number to the "Copyright Chain". Creators can query and ** their own digital rights certificates through the "copyright side", and they can also authorize or transfer them to other participants.
(3) Pilot projects for digital copyright trading. This pilot work will support the application of blockchain technology to digital copyright asset transactions, and provide a convenient digital copyright trading platform for creators and users. Through the "Cultural Exchange" platform, creators and users can make ** or purchase digital copyright assets. The "Cultural Exchange" will record and verify the ** or purchase of digital copyright assets, store the transaction voucher on the "Tianping Chain", and return a file containing the "Tianping Chain" certificate number and the "Transaction Chain" certificate number to both parties to the transaction. Both parties to the transaction can query and ** their own transaction vouchers through the "copyright side", and can also use it for subsequent services such as right use, authentication or rights protection.
(4) Pilot projects for the protection of digital copyrights. This pilot work will study the application of blockchain in the rapid traceability and rights protection of digital copyright disputes, and provide an effective digital copyright protection mechanism for creators and users. Through the "Tianping Chain" platform, creators and users can identify and verify digital content, and "Tianping Chain" will use blockchain technology to compare document fingerprints and information, determine whether there is infringement in the file, and provide electronic evidence. "Tianping Chain" will also establish a data sharing mechanism with judicial institutions such as the Beijing Internet Court to realize the rapid collection and identification of electronic evidence, and provide judicial remedies for creators and users.
(5) Establish a national blockchain digital copyright public service platform. This pilot work will build and operate a national blockchain trusted digital copyright public service platform, providing blockchain registration, inquiry, verification, transaction and other services for digital content creators and platform institutions nationwide. The platform will realize data interconnection across the blockchain network, and carry out data sharing and collaboration with relevant data platforms such as the national cultural big data system. The platform will also provide a range of value-added services, such as data analysis, marketing**, investment advisory, and more.
(6) Improve the regulatory framework. This pilot work will improve and implement a sound digital copyright regulatory framework, including policies and regulations, industry standards, regulatory mechanisms, data sharing, etc., to achieve cross-departmental and cross-regional data sharing and regulatory collaboration. The framework will follow the principle of the rule of law, protect the legitimate rights and interests of digital content creators and users, regulate the order of the digital copyright market, crack down on infringement and piracy, and safeguard the public interest.
5. Summary. This task book is formulated to guide and promote the pilot work of the innovative application of the national blockchain trusted digital copyright ecology. This task book expounds the background and purpose of the pilot work, clarifies the objectives and principles of the pilot work, details the main content and task arrangement of the pilot work, and analyzes the risks and countermeasures that the pilot work may face. This task statement is a dynamic document that will be adjusted and refined according to the progress and situation of the pilot work.
We are full of confidence and expectation for the success of the pilot work. We believe that through the innovative application of blockchain technology, we can build a credible and efficient digital copyright ecosystem, promote the digital transformation of China's copyright industry, protect the legitimate rights and interests of digital content creators, and unleash the great vitality of digital cultural creativity. We look forward to working together with all sectors of society to contribute to building a cultural power and realizing the Chinese dream of the great rejuvenation of the Chinese nation.