Since the end of cross-border Black Friday and a major online promotion, the order volume of Pinduoduo temu has declined rapidly, and many sellers have directly halved their orders, which is slightly bleak!In fact, every time the cross-border industry arrives at this season, it will enter a period of off-season, and basically the sales of most platforms will usher in a wave of decline cycle, so it is normal for TEMU orders to decline!
First of all, overseas buyers have just experienced the Black Friday and online promotion activities, and basically the goods that need to be purchased have already been ordered, and some may have been delivered to their homes, so there are not many goods to buy after the event, and the shopping desire will further decline. So this is also one of the main reasons why the cross-border e-commerce industry after Black Friday is called the off-season!
Secondly, as we all know, the Pinduoduo cross-border e-commerce platform TEMU has completed the GMV target in 2023 ahead of schedule, in this case, the platform will inevitably reduce the advertising budget in the last period of 2023, and TEMU's current traffic is still very dependent on advertising, so the significant reduction of the advertising budget is that the number of daily active buyers on the platform has decreased significantly, in addition, after the end of Black Friday, the ** of platform products has also increased slightly, which will directly lead to a decline in the conversion rate of buyers. Therefore, the decrease in the number of buyers coupled with the decline in the conversion rate of placing orders will directly result in the decline of orders on the platform, and there will be a large number of sellers whose sales will be cut in half.
Of course, the off-season won't last long, as February will be followed by two major events. First, during the Spring Festival, there are many overseas Chinese, especially in the United States, and the platform will invest more marketing expenses during the Spring Festival, so the sales of goods will increase during the Spring Festival, especially the products related to the festival and the New Year will get more traffic;The second is the 2024 Super Bowl in the United States, the 2024 Super Bowl in the United States will be in February, overlapping with the Chinese New Year, and TEMU has planned to continue advertising in the 2024 Super Bowl in the United States, so the traffic is likely to usher in a surge at that time. I believe that many old Temu sellers know that the skyrocketing of Temu orders in 2023 will appear after the platform placed advertisements in the Super Bowl, so whether this will happen in 2024, wait and see!
Well for temu sellers,It should be noted that despite the double blessing of the Spring Festival and the Super Bowl, it is still necessary to adopt a relatively conservative attitude towards stocking. Why?Let's take a look at Black Friday in 2023, I believe that many Temu sellers have prepared more than 20 days of inventory in accordance with the requirements of the platform during the Black Friday period, but due to the recent rapid decline in sales, resulting in a large backlog of inventory, and even facing the risk of unsalable returns, the gains outweigh the losses!
Therefore, whether it is any ** event or major festival, all sellers should be cautious in stocking up to avoid excessive backlog of inventory!