South Korea's SK hynix recently announced that it has established a new division called AI Infra to further focus on high-demand high-end chips, and will fully devote itself to artificial intelligence (AI) semiconductor-related businesses. This move is part of the company's strategic realignment to integrate in-house high-bandwidth memory (HBM) capabilities and functions, lead the development of AI technologies such as next-generation HBM chips, and actively seek out and develop new markets.
The newly established AI Infra division, led by Kim Juseon, head of the global sales and marketing department, will be selected in the company's annual senior reshuffle and will take on the responsibility of leading SK hynix into the field of artificial intelligence chips. As the world's second-largest memory chip manufacturer, SK hynix's strategic realignment demonstrates the company's ambition to seize the lead in the AI field.
The establishment of this new division is not only the integration of internal resources, but also the great importance that SK hynix attaches to the future development of AI technology. The rapid rise of AI technology has led to a rapid increase in demand for AI chips, and SK hynix has actively responded to market demand by integrating the company's internal resources to improve the R&D and production capacity of AI chips.
In addition to the establishment of the AI Infra division, SK hynix also announced the establishment of an N-S committee with the aim of strengthening the NAND flash memory and solution business. As the control tower of the business, the N-S Committee will drive profitability of products and related projects and optimize resource utilization efficiency to better meet market demand.
The promotion of SK hynix President Kwak Noh-Jung to the sole CEO of the company is also a highlight of this round of strategic realignment. This appointment demonstrates the company's expectations and trust in the senior leadership, and also injects new vitality into the future growth of SK hynix.
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