In the high-end mobile phone market, Apple has always been a "weather vane", and Huawei seems to be the only Chinese mobile phone market that can be compared with it in the past. It's a pity that Huawei has been frantically suppressed by the United States in recent years, so that the mobile phone business has plummeted, Yu Chengdong once said, "Huawei fell, Apple was full." The implication is that Huawei's high-end share will be fully pocketed by Apple.
But what the United States never expected was that the gourd was pressed and the scoop floated, and it was not easy to hold down Huawei, the oriental dragon, and a more powerful company appeared in the Chinese market. BCI, an authoritative research agency, announced the data on the number of new phone activations in the domestic W44-W48 week in November, and Xiaomi started with 52430,000 units returned to the first place in domestic production.
In terms of overall share, Xiaomi is ranked with 18The share of 3 ranks first in domestic mobile phones, ranking second overall, and the share has increased by more than 40% for 5 consecutive weeks, and the performance is quite "explosive". In addition, with the return of 5G and Kirin chips, Huawei's mobile phone business has also ushered in a recovery, ranking fourth with a share of 14%.
In comparison, Apple though still with 21The total share of 1% ranks first, but its high-end share accounts for 212%。The reason for this situation, in the eyes of the outside world, is because the Huawei Mate60 and Xiaomi 14 series continue to be popular, which has largely shaken the solid high-end status of the iPhone.
Nowadays, the pattern of the domestic mobile phone market is basically clear, Apple, Xiaomi, and Huawei are three-legged, especially in the 4K and above market, and the total share of the three brands is nearly 90%, showing the "head effect". However, both Huawei and Xiaomi have shown full potential, while Apple is going downhill and showing decline.
Xiaomi's achievement is inseparable from the excellent performance of the Xiaomi 14 series and the surging OS. The Xiaomi Mi 14 sold 1.44 million units in just 10 days, and the Xiaomi Surging OS, as the first human-to-car ecosystem, has brought users a more efficient and leading experience, winning the favor of many users.
According to Xiaomi's official data, more than 45% of Xiaomi's smart ecological users have been converted from Apple's camp, which means that Xiaomi is using its ecological advantages to compete for iOS users. In the future, with the advancement of the Internet of Everything, Xiaomi's ecological advantages will be further highlighted.
For the loss of a large number of users, Cook estimated that it was also unexpected, and many foreign media have said: Apple is losing its leading position in the Chinese mobile phone market.
Today, Huawei and Xiaomi have formed a strong force in the domestic high-end market, and Apple's position is in jeopardy. This incident teaches us that technological progress is unstoppable, and any attempt to hinder the development of others will ultimately backfire.
In the face of such a situation, will other manufacturers rise to the challenge and challenge the high-end market? We'll see. But what is certain is that the competition in the high-end market will be more fierce in the future, and the competition between Xiaomi, Huawei, and Apple will also become a major attraction in the technology field.