With the increasing aging trend in China, the consumption potential of the elderly is expanding year by year. In the traditional concept, the elderly are considered to be relatively conservative in terms of consumption, and they are also more traditional in terms of consumption concepts and methods. However, in recent years, under the influence of the Internet** and young people, the elderly consumer market is also quietly changing.
According to data from China's Bureau of Statistics, by the end of 2021, China's population aged 60 and above has reached 26.4 billion, or 18 percent of the total population7%。Among them, the elderly population aged 80 and above has exceeded 20 million, and the increase in the number of elderly groups has made elderly consumption a new hot spot for economic development. In the current society of the information age, novel consumption concepts and consumption patterns are affecting the daily life of the elderly and changing the consumption experience of the elderly.
In daily life, through contact with the younger generation, many elderly people have gradually begun to "touch the Internet" to experience the convenience and novelty of the Internet, and now more and more elderly people have begun to accept new consumption methods such as online shopping and mobile payment. According to relevant data, the scale of elderly Internet users in China has reached 13.4 billion, accounting for 52 percent of the elderly population1%, which means that the elderly have great potential in terms of online consumption.
However, in the current market, the creation of many products still lacks care for the needs of the elderly, so the development of products and services more suitable for the elderly has become the top priority to open up the consumption potential of the elderly group. Therefore, for the daily life needs of the elderly, some companies are also doing targeted product reforms, such as simplified versions of mobile phones for the elderly that major brands have launched, with large fonts, one-click help and other functions to make it easier for the elderly to get started. In addition, in the field of elderly care services, innovative various elderly care products and services, such as home care and community elderly care, are also launching high-quality services for the diversified and personalized needs of the elderly.
In addition to specific consumption behaviors, the consumption concepts of the elderly are also changing due to the abundance of market products. Under the advocacy of some younger generations, more and more elderly people have begun to pay attention to quality life and pursue healthy, green and fashionable consumption concepts. They pay more attention to quality and experience in terms of food, tourism, and health. As a result, there are many new consumption hotspots in the elderly market, such as health tourism, universities for the elderly, high-quality pension services and other new pension methods are in full swing.
In the future, with the intensification of China's aging, the potential of the elderly market will be further released. For the elderly market, enterprises also need to seize the opportunity, continue to innovate and reform, provide the elderly with richer and high-quality products and services, so that the elderly group has a more comfortable and pleasant pension life and consumption experience.