At 8 p.m. on December 3, China Merchants Bank "Looking Forward and Seeing the Future-123. The "Night of Wealth" came as scheduled, and the "strongest think tank" of China Merchants Bank Wealth Management joined hands with Jiang Changjian to talk about the changes and confusions that happened around people and were most personally felt, and jointly explored the changes in response to the changes of the times.
The performance of the capital market in 2023 is mediocre, and it will still be a difficult year for many investors. "While we enjoy the opportunities brought by change, we also bear some of the challenges that change brings in the short term. "Investors' risk appetite has declined and they are looking for more conservative investment strategies.
In this context, the advantages of wealth management in the banking system, which is known for its stability, have become more prominent. As a leading bank with more than 20 years of wealth management experience and a leading position in the industry, China Merchants Bank hopes to "look forward and see the future" and work with customers to develop future market opportunities and wealth planning.
The change of the times is the norm, and it is more important to find the same in the change. The relevant person in charge of China Merchants Bank said, "For customers, what remains unchanged is the yearning and pursuit of a better life;For China Merchants Bank, what remains unchanged is the original intention of wealth management services of 'customer-centric and creating value for customers'. China Merchants Bank will make unremitting exploration on the road of 'wealth + technology', accompany hundreds of millions of customers to walk together, and unlock the wealth code."
There are many ups and downs in the market, do we still have to adhere to asset allocation?
The market has underperformed expectations over the past three years, and many investors can't help but ask, "Do I really need asset allocation?"Wouldn't it be better to put all the deposits?In this regard, the chief wealth adviser of China Merchants Bank said, "If you review the market for a long time, the answer may be different."
In the past 20 years, China's cumulative inflation has reached 6301%, the cumulative rate of return on fixed deposits is 9082%, while the cumulative return of the Partial Equity Hybrid** Index is as high as 78376%。If you want to beat inflation and generate alpha, equity investment is indispensable.
In 2022, China Merchants Bank upgraded and launched the "TREE Asset Allocation Service System" to guide customers to be more clear about the purpose of each investment from the perspective of customers, and improve the level of returns on the premise of ensuring safety. The chief wealth consultant of China Merchants Bank summarizes this service system into three key words:
1.What's right is the best. China Merchants Bank has built a multi-factor model of customers' "wealth stage" to delicately portray customers' "risk appetite".Create a wealth product matrix, with nearly 1,000 quantitative indicators to deeply characterize and classify more than 10,000 products on the shelves, reducing the difficulty of customer selection.
2.Risk first, benefit second. Upgrade the risk budget model and set an upper limit on the proportion of "aggressive investment";Strengthen the investment companion service throughout the journey, and provide regular review and asset rebalancing to help customers' asset portfolios remain "stable and reasonable".
3.Embrace technology. China Merchants Bank adheres to the systematization of the whole process and the online of products, actively develops observation indicators and quantitative models at the macro and micro levels of the market, and combines the qualitative analysis of the wealth allocation strategy of the expert committee to perceive market changes in a timely manner and adjust the allocation ratio and plan for customers scientifically and efficiently.
With the advent of the "era of longevity", how to plan for the elderly?
In the context of the superposition of the trend of population aging and declining birthrate, in recent years, the demand for elderly care has grown explosively. "We have observed that the wealth management needs of our clients have changed significantly, from seeking higher returns in the past to paying more attention to the stability and sustainability of the family's current and future cash flows," said the relevant person in charge of China Merchants Bank.
In fact, for this ultra-long-term investment throughout the customer life cycle, the TREE asset allocation party** is also applicable. Through a large number of surveys, China Merchants Bank has found that silky service experience, rich pension products, professional allocation suggestions, regular investment review and optimization, etc., are the core keys to customer pension, and this is precisely the advantage of CMB's wealth management.
As the channel with the widest and most frequent contact between China Merchants Bank and customers, the China Merchants Bank APP simplifies the complex and helps customers easily start the road of preparing for the elderly with the "four-step elderly care service".
The first is to establish a unified perspective of the pension master account, focusing on the one, two and three pillars of customers, and helping customers see the pension money;The second is to establish a connection between the current reserve cash flow and the future cash flow to help customers calculate the pension gap;Third, according to the customer's age, risk appetite and other characteristics, provide them with two types of pension solutions to outperform inflation and supplement stable cash flow, and decompose them into a step-by-step action plan at presentFourth, regularly review and rebalance the investment effect to help customers finally achieve their pension goals.
It is understood that the number of personal pension accounts opened by China Merchants Bank has exceeded 5 million, and more than 160 personal pension products have been launched, with a deposit amount of more than 6 billion yuan.
How to survive the anxiety of investment?
The market can still carry a small **, but once it falls below expectations, it will be particularly panicked", which is a true portrayal of many investors. In fact, panic stems from investors' lack of awareness of their own risk tolerance and return expectations, and once they exceed expectations, panic is easily amplified. But from historical experience, the vast majority of gains have come from the aftermath of panic.
In order to help customers overcome the confusion and anxiety in investment, China Merchants Bank has continued to explore wealth companionship since 2019, and has built an intelligent companionship system covering "pre-sale-sale-sale-after-sale", and has continuously expanded the depth of companionship in the direction of productization and functionalization.
For example, when a customer buys ** for the first time through the China Merchants Bank APP, he will receive a "first purchase letter", and the APP will introduce the product features and a series of accompanying services that the customer can enjoy in the future in the form of voice and **. In other words, there is no need to wait for companionship, ** is enjoyed.
In the holding stage, China Merchants Bank has upgraded the "Position Interpretation" function to help customers quickly grasp 11 types of key information such as holding costs, income, dividends, number of transactions, and changes in the distribution of underlying assets in the industry, and timely convey important product trends.
At the same time, the China Merchants Bank APP also focuses on the two most concerned issues of "when to buy" and "when to sell", and gives clear strategic support such as position increase, regular investment, take profit and stop loss, so as to be truly responsible for customers' positions.
Not only that, the China Merchants Bank APP has also built a "Zhaocaihao" wealth open platform to accompany customers together with partners. At present, about 150 industry-representative asset management institutions have settled in the "Zhaocaihao" platform, reaching more than one million people per day, serving customers together with China Merchants Bank and accompanying customers in a steady journey.
There are so many investment products, how to buy them more easily and worry-free?
In recent years, with the full net worth of wealth management products, changes in the supply side of products have quietly occurred. According to the person in charge of the above-mentioned sharing, "the fluctuation of the net value of the product has become the new normal of the market;Products are becoming more and more homogeneous, the difficulty of customers' choice continues to increase, and the term and expected return can no longer clearly depict the full picture of wealth management products."
In this process, how to increase product innovation on the user experience side, enhance the intrinsic value of user products, and better meet the needs of customers' wealth management is the direction that China Merchants Bank has been exploring.
"Duobao Wealth Management" is a very representative product launched by China Merchants Bank based on this idea. First of all, the net-worth wealth management products are classified according to the term to achieve full coverage from weeks to more than one yearSecondly, each maturity product is further subdivided into three strategies: stable low volatility, steady value-added and stable progress, and its return and risk characteristics are clearly quantifiedThe third is to establish strict selection standards, and select 300 from more than 40,000 wealth management products in the whole market to enter the multi-treasure product library, which is worthy of the name of "one in a hundred".
Term Adaptation - Risk Adaptation - Strict Selection of Products", Duobao Wealth Management's streamlined three-step purchase process accurately solves customer pain points. According to statistics, 6 out of every 10 customers who purchase net-worth wealth management in China Merchants Bank choose Duobao Wealth Management.
With the emergence of new technologies, can the service experience be more intimate and heartwarming?
To grow wealth, we need to see the times clearly, identify the direction, and take advantage of the situation. When it comes to "potential", the most important thing to ignore is technology. In 2023, ChatGPT, a phenomenal product, was born, kicking off the vigorous development of large language models and generative AI.
This year, China Merchants Bank has integrated its AI capabilities and multiple service modules and teams in the bank, introduced a large model of the base, carried out privatized deployment and training, improved its intelligent service capabilities, and launched a new intelligent wealth assistant "Xiaozhao". At the same time, establish a "man+machine" audit mechanism to ensure the safety of services.
Xiaozhao has strong conversational interaction ability, and can provide customers with one-stop wealth management services such as financial analysis, product selection strategy, market view, and income analysisSupport troubleshooting for various business scenariosAt the same time, Xiaozhao can also be connected to the remote account manager of China Merchants Bank to provide customers with personalized and customized consulting services to further improve the customer experience.
It is reported that China Merchants Bank will invite some customers to try out the experience first, and continuously improve the service ability of Xiaozhao.
While unremittingly exploring intelligence, China Merchants Bank is also continuously promoting age-appropriate transformation to lower the threshold for elderly customers to use digital services. For example, China Merchants Bank continued to iterate the elder version of the China Merchants Bank APP, and transformed the five channel pages of the APP and the interfaces commonly used by elderly customers, such as transfer, income and expenditure, account overview, and bill payment, with a larger font size, so that older customers can see more clearly and use it more easily.
This year, China Merchants Bank also pioneered the same-screen voice connection service, which supports elderly customers to access voice customer service for consultation and communication with one click, and can give the current mobile phone screen on the same screen to the customer service agent in real time, and the agent can guide the customer to handle the business hand-in-hand.
For example, if elderly customers don't know how to check the information of the card opening bank, they can directly click on the "Xiaozhao Customer Service" card on the homepage of the elder version of the app to get help on the same screen. The customer service agent can guide the customer to find the bank card management module through the same screen in real time, and the customer can query the opening bank information of the card under his name.
Wealth and technology should be blended and collided. On the night of the event, China Merchants Bank also released the China Merchants Bank APP120 new version, online pension financial one-stop service, multi-treasure wealth management, intelligent wealth assistant "small tricks", intelligent accounting, flash loans, customer screen service and other functions. China Merchants Bank hopes to further "leave the complexity to the CMB and the simplicity to the customers" by upgrading the APP, and help more customers play the first move of "wealth + technology".