FarmersThey worked hard in the fields, endured the wind and sun of the four seasons, and gave all their efforts to obtain the fruits of the harvest. However, even after the hard work, after the fruit is harvested, they are confrontedFruitsTroubled by unsalable. Farmers's bargaining power is very weak, resulting in a lack of a fair say in the fruit sales process. This also makes:FarmersIn the process of supporting rural farming, the primary issue is no longer how to plant, but how to sell it, and how to ensure that it can be sold at a normal market price**Agricultural products。ChinaFruitsThe problem of unsalable goods has become a problemFarmersOur problems will cause huge economic losses every year. According to the data released by the National Bureau of Statistics, the output of fruit products in China in 2021 was as high as 29,97020,000 tons, with an output value of nearly 2 trillion yuan, which makes China the largest in the worldFruitsProducer. Behind these stellar figures, however, ChinaFruitsThe annual loss is as high as 12 million tons, and the economic loss is as high as 400 billion yuan. This situation can be described by the four words "there are many people and few goods". For example, in Lanmeiyuan Village, Zhuyu Town, Zhouzhi County, Shaanxi Province, it is grown hereNectarineIt is nationally famousNectarineIt has become a pillar industry in the local area. However, a few years ago, the localNectarineThe volume of purchases has decreased sharply, and the purchase price has also dropped significantly, resulting inFarmersUnable to sellNectarineand eventually had to put a large number of themNectarineDumped in the ditch. So a year's hard work will be in vain, no matter whatFruitsThe value is stillFarmersThe blood and sweat are regrettable. Similar events are inFruitsIt often happens in the industry, such as the early years of Zhanjiang CityBananasThe purchase price is less than three cents a catty, and even lower than the cost, 30,000 tons of high quality in Zhangzhou CityLycheeEventually, it suffers from unsalable. There are several main reasons for the existence of these problems: First,Agricultural productsThe seasonal concentration of listings has led to a surplus in the market; Secondly, the docking of supply and demand information lags behindFarmersThere is blind follow-the-trend planting, resulting in a single product variety; Finally,FruitsThe quality of the product itself is problematic and the market competitiveness is insufficient. Chief among them is the question:FarmersIt is not possible to obtain it in timeFruitsThe latest information of the market has led to a weakening of the ability to judge market demand, so as to blindly follow the trend of planting.
ChinaFruitsThere are two main problems in itself: serious homogenization and lack of brand support. GloballyKiwiIn the case of 54 varieties, 52 species were planted in China, but eventually New ZealandZespribecame the most well-known in the worldKiwibrand, and has achieved great economic benefits. ChinaKiwiThe production is five times that of New Zealand, but in New Zealand it will be 1 in 5KiwiAfter being sold to China, the Chinese market is still in short supply, and the price is even higher than that of domestic productsKiwiseveral times. This is because of New ZealandZespriThrough brand building and marketing, the product is improvedAdded valueand consumer awareness, thus gaining market share. And the Chinese oneFruitsMost of the industry is small and scattered producers, lacking a unified brand image and market promotion, resulting in serious homogenization, difficult to distinguish and compete. In addition, ChinaFruitsThere are some stubborn diseases in planting, such as labor shortage, lack of technology, poor pest control and other problems, which make itFruitsThe yield and quality cannot be effectively guaranteed.
Facing ChinaFruitsThe problem of unsalable and lack of brand support, and the market should take corresponding measures to solve it. First of all, it should be introducedAgricultural productsMarket regulationpolicy, establish and improve itAgricultural productsMarket regulationmechanism, strengthenedAgricultural productsThe supervision of the market is released in a timely mannerFruitsMarket information, provided to:Farmersand enterprises as a reference for decision-making. Secondly, it should be increasedAgricultural productsmarket publicity efforts to improve consumer awarenessAgricultural productsAwareness and purchase willingness to promote consumption upgrading. At the same time, it can also be encouraged and supportedFarmerscooperatives, etcAgricultureThe construction of the organization is improved through large-scale production and brand buildingFruitsofAdded valueand market competitiveness. In addition, ** should also be strengthenedFarmerstraining and technical guidance to improveFarmersThe level of planting technology and pest control capabilities, thereby improvingFruitsyield and quality. In addition, ** should also be increasedFruitsPlanting and marketing support, providing loans and subsidies and other support policies, alleviatedFarmersoperating pressure and increaseFruitsmarket competitiveness.
In addition to the support policies of **,FruitsEnterprises should also actively carry out brand building and carry out upgrading. FruitsEnterprises can improve the quality and safety of products through scientific and technological innovation, and improve products through unique packaging and designAdded valueto enhance brand image and awareness through market positioning and promotion strategies. At the same time,FruitsBusinesses should also be strengthenedAgricultural productsChainThe construction and management of products to ensure the smooth connection of production and marketing of products and logistics and distributionAgricultural productsEntering the market in the best possible quality. In addition,FruitsEnterprises should also strengthen the relationship with large plantersFarmersThe cooperation of cooperatives establishes a stable relationship and improves the stability of brand products. Finally,FruitsEnterprises can also attract well-known enterprises and brands to cooperate through cross-border cooperation, jointly develop new products and markets, and achieve win-win development.
In a word, solve ChinaFruitsThe problem of unsalable and lack of brand support requires the joint efforts of ** and the market. **Should be strengthenedAgricultural productsMarket regulationto provide information and policy support to promoteAgricultural productsMarket regulation construction. FruitsEnterprises should carry out brand building and upgrading, improve product quality and market competitiveness. Only the joint efforts of the market can effectively solve ChinaFruitsThe dilemma faced by China pushes ChinaFruitsSustainable development of the industry.