This year's catering industry is full of the hard work and dreams of countless entrepreneurs, and each store opening or closing carries a different story.
In the first half of the year, there were 16690,000 F&B outlets have sprung up, but there are also 3740,000 are facing the fate of going out of business;After the Chinese New Year, a quarter of the new stores closed within six months;And by October, there were 21 more80,000 restaurants have closed down.
While the total revenue is expected to exceed 5 trillion yuan, the total number of stores has exceeded 10 million, and the third wave of closures is coming. This is an era full of challenges and opportunities, so where should catering entrepreneurs who are striving for their dreams go?
The F&B industry is facing serious challenges, with up to 150% of F&B outlets likely at risk of closing this year, according to **, meaning 150 out of 100 newly opened restaurants will go out of business. Whether it's a new store or an old store, the entire industry is facing a huge dilemma. What is the reason for this wave of bankruptcies?
First, the impact of the overall economic environment, with the economic downturn, residents' consumption power has declined, and all walks of life are closing businesses and laying off employees;The second is the rapid expansion of restaurant chain brands, occupying market share and bringing huge pressure to individual restaurants.
For example, in Zhoupu Wanda, Shanghai, the unit price of lunch consumption of a chain brand is much lower than that of individual Chinese restaurants, resulting in increasingly fierce competition among catering brands. In the face of such a "situation", how can we break the traditional competition model and find a new way out?
The catering industry has ushered in a rapid recovery after the epidemic, but the homogenization competition is fierce, and the crisis of store closure is becoming increasingly severe. In this context, what is the future of the catering industry?What is the performance of the catering market this year?
Although there are many cases of failed store openings, some F&B brands have stood out and achieved gratifying results. For example, Yum China, Luckin Coffee, Jiumaojiu and other listed catering companies have achieved good results. Jiumaojiu's net profit in the first half of the year increased by 2813%, Haidilao's revenue in the first half of the year reached 18.8 billion yuan, an increase of 246%。
Nayuki's tea has increased by 268%。In such a fierce market competition, how should small and medium-sized catering enterprises save themselves?In the face of fierce competition from brand chains, what should they do?If you want to know the answer, you might as well come with me to dig deeper.
The catering market in small towns is changing dramatically, why are more and more catering brands starting to sink to third- and fourth-tier cities?Nai Xue's tea, Haidilao and other catering brands have lowered the unit price of customers, and even opened food stalls, what kind of consumption trend is it to cater to?
How did the low-price strategy of the parity kings capture the hearts of young consumers?What does the future of the restaurant industry look like?This article will take you through these questions.