Are you ready to change the world?
When Steve Jobs first introduced the iPhone a decade ago, he said it was a "revolutionary phone" and an "unprecedented device for internet access," not just a phone.
Since that moment, the world has indeed changed, and human society has gradually stepped from the PC Internet era to the mobile Internet era.
Years later, Lei Jun also intends to change the world, not only to build the first car for young people, but also to open a new era - a new era of mobile intelligent space.
Change the world, are Lei Jun and Xiaomi cars really ready?
Xiaomi Auto: Creating epoch-making products
There is such a joke, many people must have heard, there are three workers are "moving bricks", at this time, someone asked what they are doing?
The first worker replied coldly, "Move bricks".
The second worker looked up and smiled and said, "We're building a tall building."
The third worker hummed a tune as he worked, and replied, "We are building a new city."
After 10 years, the first worker continued to "move bricks", the second worker became an engineer, sitting in the office drawing drawings, and the third became the boss of the first two.
The realm determines the vision, and the pattern determines the ending.
Why tell such a story, in fact, there are also these three realms in China's automobile industry, and naturally there are three schools.
The product pie, represented by the traditional new forces of car manufacturing, is often developed according to the functional characteristics of the product, and most of the propaganda slogans are to create a technology-based pure electric car, a flagship-level hard-core off-road vehicle, the best SUV within 10 million yuan, etc.;
For example, Li Auto is the representative of the "daddy car", Ora Automobile specializes in creating "women's cars", and Jihu Automobile creates the world's first intelligent parent-child car, Koala, etc.
The reformists, represented by Xiaomi Auto, are not only about creating a good car, but also about creating epoch-making products that will affect the whole world.
Looking at the entire domestic automobile industry, it seems that Lei Jun is the only one who has this pattern.
Since the German Karl Benz built the world's first car, the automotive industry has gone through more than 100 years, after so many years of development, ** has become a veritable "crown of modern industrial civilization", every era has a master.
In the era of fuel vehicles, Porsche became a model at that time, and in the new century, the emergence of Tesla created a precedent for intelligent electric vehicles, making cars a "mobile computing terminal".
The only fly in the ointment is that more than 100 years of automobile history, China is almost blank in terms of masterpieces, of course, this is for historical reasons, in the past, domestic independent brands were "primary school students" who followed the joint venture brand to learn, and there was no strength to set a benchmark at all.
Nowadays, the times have changed, and China's new energy vehicle industry chain has a leading advantage, and it is obviously inappropriate to continue to hand in blank papers in the future.
After all, with Xiaomi's status in the rivers and lakes, through reverse research and development, as well as the technology of the leading business, it is very easy to casually engage in cars to seize the market, but Lei Jun refuses to do so.
Because from the very beginning, Lei Jun was determined to change the world and hand over the masterpieces of Chinese automobiles.
We don't want to build a mediocre car, we want to build a car that is comparable to the dream car of Porsche and Tesla. At the press conference, Lei Jun shared the goal of Xiaomi Auto, and Lei Jun shared the goal of Xiaomi's car manufacturing - comparable to Porsche and Tesla, to create a dream car in the new era, and to do a good job of looking, easy to drive, comfortable and safe mobile intelligent space.
Xiaomi Auto is expected to take the lead in opening a new era
At present, the automobile industry has ushered in a major change unseen in a century, the car from the functional car era of internal combustion engine, to the era of electrified smart cars, the car is no longer a means of transportation in the traditional sense, but an evolving super mobile intelligent terminal, the future will become a third space between family life and work units.
As the core carrier of the "third living space", creating an advanced mobile intelligent space is the core proposition of the new century.
At present, in terms of intelligent cockpit, although major automobile manufacturers are saying that their own intelligent cockpit is far ahead, in fact, it has stayed at the primary extreme from beginning to end, and it is far away from the so-called third living space.
At present, many car companies regard the large screen of the car as a symbol of "intelligence", and it seems that with the addition of a few more large central control screens, the mobile intelligent space has been successfully created.
So you will find that whether it is a high-end model, or a low-end model, they are crazy to roll up the car screen, horizontal screen, vertical screen, word screen, double screen, triple screen, quadruple screen, etc., which is dazzling, and all kinds of "far ahead" central control screens go forward and follow, which is regarded as a strong competitive advantage by car companies.
This is actually a bit of putting the cart before the horse, after all, the ultimate form of the smart cockpit is an advanced mobile intelligent space, not a smart screen car.
The central control large screen can only be regarded as the initial stage of mobile intelligent space at most, and if you want to achieve a higher level of deep integration of people, vehicles and homes, you need the support of the underlying system operation.
At present, car companies that not only have the underlying operating system, but also have a rich Internet ecology, are only a very small number of players such as Xiaomi Auto.
Nowadays, major car companies are engaged in their own underlying systems, and in this case, there may be a problem, open their own skylights, close the door of other people's homes, in other words, it is easy to form a relatively closed ecosystem.
Xiaomi cars can not only provide support for ecological sharing and seamless flow with their own smart devices such as mobile phones, tablets, computers, and cars, but also open up the interconnection of all things in the whole scene of people, cars, and homes.
At the same time, Xiaomi also collaborates with industry partners to lay out the "industrial ecology" in the whole link from industry developers, first-class chains to intelligent manufacturing, and is committed to gathering the potential energy of the whole industry, making Xiaomi Surging OS a more open operating system, and making the "people, vehicles, and home ecology" an open ecology that embraces more possibilities.
"The whole ecology of people, vehicles and homes" is a super intelligent ecology that comprehensively connects people, vehicles and homes, realizes seamless connection of hardware equipment, real-time collaboration, drives industry chain partners, and creates a people-centered and actively serves people.
At present, the Xiaomi car machine system is deeply adapted to the mainstream on-board applications, the Xiaomi tablet application ecology is seamlessly on the car, 5000+ applications will be gradually adapted, and the mobile phone application can also be pinned to the car, and the native application of the car machine can be changed in secondsIn terms of hardware ecology, it has supported 1000+ Mijia devices to get on the car without feeling, and the PIN point expansion interface is reserved in the car, which supports plug-and-play devicesXiaomi's cariot ecosystem is fully open to third parties, with a unified standardized interface, the most abundant communication standard protocols, and lightweight transformation solutions for existing equipment, such as the installation of smart safety seats jointly launched by the three parties in the car, which can support functions such as displaying the safety status of the central control screen, unfastened vehicle alarm, and rear PAD camera to observe the baby's status.
Whether you use an Apple mobile phone, or an Apple tablet, whether you use carplay, or airplay, Xiaomi smart cockpit supports, and you can use them to control air conditioning, ** and seats, so Xiaomi ecology and Apple ecology become part of each other's ecosystem.
Under this open and inclusive architecture, the door to a new world has opened, and the era of mobile intelligent space is beckoning to us, and all this is inseparable from Xiaomi Automobile, a representative enterprise in China's advanced technology and industrial era.
Why did Xiaomi cars do it?
A major technology manufacturer, ecological car manufacturing
The development trend of intelligent electric vehicles is the integration of the consumer electronics industry and intelligent ecology, and the integration of full-stack technology is the only way for the evolution of the new century.
As Xiaomi's first masterpiece in the automotive field, Xiaomi Su7 has become the best ecological technology carrier for Xiaomi's "science and technology giant, ecological car".
Lei Jun said that the integration of industrial hard technology, intelligent soft technology, and AI is fully empowered, and Xiaomi Auto will comprehensively redefine the first-class technology stack, which will be a major leap forward in the field of first-class technology.
To this end, Xiaomi Auto has insisted on starting from the underlying core technology from the beginning, insisting on positive research and development, and in-depth self-research on key tracks, "ten times the investment, and seriously build a good car".
At this Xiaomi's automotive technology conference, it disclosed the progress and breakthroughs of its five core technologies, and achieved many global firsts in key areas such as electric drive, battery, large die-casting, intelligent driving, and intelligent cockpit.
1. No. 1 in China, it can be called the culmination of Xiaomi's 13 years of technology accumulation.
Among them, in the field of intelligent soft technology, Xiaomi has demonstrated the unique advantages of "science and technology manufacturers, ecological car manufacturing", and promoted the integration of the consumer electronics industry and intelligent ecology. For example, based on Xiaomi's surging OS, the underlying operating system has been created, which has realized the reconstruction of the underlying layer of Xiaomi's car, evolved for the car, and created an advanced intelligent mobile space.
The underlying automotive operating system of Xiaomi cars mainly includes two parts: the vehicle control operating system and the on-board operating system, the former is responsible for car driving-related functions, and is gradually evolving in the direction of intelligent driving.
Xiaomi SU7 adopts full-stack self-developed intelligent technology and self-developed perception technology, self-developed adaptive zoom BEV technology, road large model, super-resolution occupation network technology, etc., to achieve a comprehensive leap in visible accuracy, perception accuracy, control accuracy, etc., "Visible, accurate, and understandable", making high-speed and urban intelligent driving more accurate and safer, solving the existing problems such as difficult crossings in urban NOA, and creating urban pilot technology that is applicable to the whole country, making the intelligent pilot experience safer and more convenient. Xiaomi's top-configurable, full-stack self-developed intelligent autonomous driving will be among the first echelon of the industry in 2024.
In addition, in addition to the industry's first road model, Xiaomi has also developed the world's first mass-produced "end-to-end perception and decision-making model" for the valet parking scenario of intelligent driving, which can observe and dynamically adjust ultra-difficult parking spaces such as parking machinery storage spaces in real time.
The in-vehicle operating system is mainly used for human-computer interaction and in-vehicle infotainment, which is the function of the intelligent cockpit that we are familiar with.
The five characteristics of Xiaomi surging OS (underlying reconstruction, cross-terminal intelligent connection, active intelligence, global security, and open ecology) are fully on the car and evolve for the car, and the interactive experience of the Xiaomi smart cockpit is the same as that of the mobile phone and tablet, and it can be quickly used without learning, and the system is also extremely smooth, and the car machine system is 149 seconds of fast start, but also has a seamless cross-terminal interconnection experience between the mobile phone and the car machine, such as the mobile phone into the cockpit, the car will automatically appear mobile phone icon, can call out the mobile phone desktop with one click.
What's more, Xiaomi Su7 has achieved three major ecological empowerment, integrating Xiaomi application ecology, hardware ecology and Xiaomi Cariot ecology open to third parties, bringing an unprecedented intelligent space experience.
With the HyperConnect cross-terminal interconnection framework, Xiaomi Surging OS has opened up more than 200 categories, including Xiaomi cars, efficiently connected more than 600 million devices around the world, and covered more than 95% of users' life scenarios, so that intelligence can serve everyone in detail.
Lei Jun said that the ultimate realm of intelligent electric vehicles is the leap of science and technology and the integration of people and vehicles. Only the most advanced technology and the most complete ecology can achieve the integration of people and vehicles, such as the command of the arm and the control of the driver, the freedom of control, and the understanding of what you think and what you want in the intelligent space, which is the ability that science and technology can only have when it leaps to a new stage.
In the past 100 years of automobile history, the main traditional automobile giants have written, and in the new century, a new starting point, Xiaomi Auto wants to leave itself, leaving a strong stroke belonging to this era.
Xiaomi Auto will not only strive to become one of the world's top five automakers in the past 15 to 20 years, but also contribute one Chinese car after another to the global auto market in this era.
It is believed that Lei Jun and his Xiaomi car will be able to achieve all this.