Xiaomi car, I m afraid it will cost 300,000

Text|Fixed focus on dawn.

Edit|Wei Jia.

At the press conference on December 28, Lei Jun spoke alone on the stage for three hours from beginning to end, and the style of "model worker" was vividly embodied.

In terms of appearance, many people say that the Xiaomi Su7 is very similar to the Porsche Taycan. Lei Jun also said that he hoped to be comparable to Taycan in terms of mechanical qualities such as drivability, and a number of indicators were compared with Taycan by Lei Jun.

The Taycan is a million-level luxury car, and the Xiaomi Su7 obviously won't sell so expensive. After the whole press conference, Lei Jun did not announce the final **, but said that it would be a little expensive, 990,000, 1490,000 is out of the question.

For most of the time of the press conference, Lei Jun was talking about technology, repeatedly emphasizing Xiaomi's self-research capabilities, and the rest of the time was talking about products and feelings.

The press conference revealed some product details: the chassis of the front double wishbone and the rear five-link link, the Qualcomm Snapdragon 8295 cockpit chip, NVIDIA Orin, the interior retains some physical buttons, and the central control screen, storage table, seat back and other positions support hardware expansion.

On the 1003rd day of car building, on the eve of the end of 2023, Xiaomi finally caught the last train of the new car.

Volume parameters: Porsche, Tesla are silent, spelling parameters have always been the characteristics of Xiaomi mobile phones, and now the same is true for making cars.

At the beginning of the press conference, Lei Jun started from the motor of the "three major parts" of electric vehicles, and directly rolled the speed of the rotor. This is also the direction in which the whole rim is winding, because with the same torque, the higher the speed of the motor, the faster the speed and the stronger the performance.

The current general level of BBA is 16,000 rpm, Tesla has achieved 20,000 rpm on the million-level new Model S Plaid, and Xiaomi Su7 has delivered a score of 21,000 rpm. This was placed 2 months ago, and it could be ranked first in the country.

However, the rim is too rolly, just before Xiaomi's development conference, Huawei suddenly went straight to 22000 rpm, cutting off Xiaomi, which made Lei Jun very depressed.

Lei Jun's response was to release another super motor V8S at the scene, claiming to have a speed of 27,200 rpm, regaining the world's first place, "refreshing the ceiling of global motor speed", but it will not be mass-produced until 2025.

Xiaomi car made its debut for the first time, and it already has the temperament of "volume king".

In order to disagree with the dictatorship, Lei Jun took out another data - zero hundred acceleration 278 seconds, directly ahead of the Porsche Taycan Turbo by 293 seconds, and 30 seconds. The SU7 achieves a top speed of 265 km/h, which is also higher than the Taycan Turbo's 260 km/h.

Since you want to roll up the parameters, you must not be able to bypass the battery. Now the industry is fighting for voltage, all the way from 400 volts to 800 volts, and the new cars released by the new forces of car manufacturing are basically equipped with 800 volt high-voltage platforms as standard.

The silicon carbide platform of Xiaomi SU7 is also 800 volts, which is not very eye-catching among many 800 volt models, and the NIO flagship ET9, which was unveiled just a few days ago, has achieved 900 volts.

But Lei Jun said that many cars that claim to be 800 volts are actually less than 800 volts, most of them are only 700 volts, and some even have only 600 volts, and Xiaomi Su7 has a maximum of 871 volts, which means that this one has won again.

In terms of the combination of the battery pack and the body, Xiaomi has no surprise to use CTB integrated battery technology to make the battery pack a part of the body. This is not a new thing, a long time ago BYD even zero-run, mass production of similar technology.

The feature of this solution is that it can reduce the vertical height of the car, leaving more space for the passenger compartment. So Lei Jun moved out another indicator - volume efficiency, Xiaomi CTB battery pack + floor thickness is only 120mm, volume efficiency 778%, the first in the world. Won again.

There are two versions of the battery pack of the Xiaomi SU7, one is the ternary lithium version of CATL, and the other is the lithium iron phosphate version of BYD, which has a range of 800 km and 668 km respectively, and the Taycan is more than 500 km.

Next, let's talk about integrated die casting. This is a technical solution pioneered by Tesla, which uses a super-large die-casting machine to stamping and welding the Model Y rear frame, which was originally stamped and welded by more than 70 parts, and is die-cast in one step. New domestic car-making forces have followed suit.

At present, the whole industry is basically rolling up the clamping force tonnage of die casting, Tesla's Shanghai factory has achieved 6,000 tons, and the American factory has just achieved 9,000 tons. The rear floor of the Xiaomi SU7 is made of large die-casting, 72 parts in one, and its clamping force tonnage is 9100 tons, just 100 tons more than Tesla.

This involves another indicator that the industry is rolling - the torsional rigidity of the whole vehicle. The Xiaomi Su7 has a score of 51,000 Nm, and the Ford Raptor F150, known as the "road tank", is 26,500 Nm. Lei Jun said, "We are the world's No. 1 production car."

There are also some non-core parts, Lei Jun also uses words such as "the first in the industry" and "the strongest on the surface" to describe them, and they must be ranked out.

For example, the drag coefficient, Xiaomi Su7 has a drag coefficient of 0195cd, known as the lowest production car in the world, broke the previous maintenance of 0The Mercedes EQS recorded 20cd, as well as the claimed 0197CD Aion Hyper GT.

Another example is space, Lei Jun specifically mentioned the trunk volume, which is a function only available to electric vehicles produced by pure electric architecture. The Xiaomi Mi Su7 has a 105-liter trunk volume, which is claimed to be the largest in the Chinese market, and the Taycan and Model S are rubbed on the ground.

Some people commented: the advertising law does not exist at the press conference, and it is all "the most".

In many PPTs, Xiaomi Su7 compares data with Taycan and Model S. Comparable to a million-dollar luxury car, the stacking to the end is the first impression of Xiaomi Su7 to the outside world.

Volume R&D: Is the hat of the "assembly plant" lost?Since the beginning of making mobile phones, Xiaomi has often been labeled as an "assembly factory", which means that Xiaomi does not have self-developed core technology. This once became a major obstacle for the Xiaomi brand to hit the high-end.

Therefore, when Lei Jun decided to build a car, he was determined to throw away this hat. Whether it was the announcement of the car three years ago, or the official debut of the SU7, self-development is a core label that Lei Jun has repeatedly emphasized to the outside world, and even the appearance of the SU7 is also through the "technology conference". Xiaomi wants to play a technical card and squeeze into a rather crowded table for new cars.

So, on the su7, what has Xiaomi developed itself?

Someone asked, CATL and BYD's ** battery, the motor is UMC and Inovance, the integrated die-casting machine has an external ** supplier, and the vehicle manufacturing is BAIC OEM, what technology does Xiaomi have?

Let's look at the motor and battery mentioned above first. As a newcomer to car manufacturing, Xiaomi will not develop from scratch, it will inevitably improve in some specific modules. According to Lei Jun, in order to make the motor, Xiaomi found the motor manufacturers UMC and Inovance, and then improved the material (innovated ultra-high-strength silicon steel) to improve the rotor strength, redesigned the motor heat dissipation system and the entire stator and rotor, and developed its own SiC electronic control module to improve efficiency.

Although many aspects are just improvements, it seems that there is nothing wrong with saying that it is self-developed. Lei Jun said that the third super motor V8S is completely independently developed and produced by Xiaomi.

As for the battery cells, of course, Xiaomi can't make it by itself, otherwise the moat of CATL and BYD is too low. What Xiaomi can do is to cooperate with battery factories such as CATL to better apply battery pack-related technologies around battery cells.

For example, thermal management technology, how long an electric car can run, in addition to the capacity of the battery pack, also depends to a large extent on the thermal management system. The Xiaomi Mi Su7 has developed two technologies for thermal management to increase the heating power of the battery and achieve a higher low-temperature battery life.

Another example is the 800V silicon carbide high-voltage platform, Lei Jun said that Xiaomi and CATL invested thousands of R&D engineers together and spent two years on joint research and development. The core technology of the core link is definitely CATL, but Xiaomi is indeed developing itself. There are also software functions such as the vehicle-cloud collaborative safety early warning system, which can also be self-developed.

Xiaomi's large die-casting, the equipment is externally sourced, but the process and standards, Xiaomi said that it was self-developed. In other words, the system is self-developed. Xiaomi's statement is: full-stack self-developed large die-casting cluster, and also self-developed alloy materials.

In Lei Jun's three-hour speech, the word "self-development" appeared no less than 20 times, and "research and development" appeared no less than 10 times. Xiaomi really cares about this.

In addition to these parts that determine the mechanical quality of the vehicle, in terms of intelligence, Xiaomi is not to be outdone.

In terms of intelligent driving, Xiaomi has invested a team of more than 1,000 people and brought three technological innovations - "zoom BEV technology", "super-resolution occupancy network technology" and "road model technology". Software and algorithm-level technology is the strength of Internet companies like Xiaomi. Lei Jun said that Xiaomi's goal is to enter the first echelon of intelligent driving next year, covering major cities across the country.

In terms of smart cockpit, as a mobile phone manufacturer, this is what Xiaomi is best at. Xiaomi surging OSThe car is on the car,The car-machine interconnection unlocks more ways to play,The five-screen linkage of the car-machine system displayed at the press conference、The cross-terminal experience between the mobile phone and the car-machine、The mobile phone application becomes the vehicle-native application in seconds,And the open hardware ecology,It is one of the biggest highlights of XiaomiSU7。

However, Huawei and Meizu, which also have mobile phone businesses, have previously demonstrated their own vehicle-machine interconnection functions and landed them in mass production cars. Even NIO, which entered the mobile phone industry, also demonstrated the effect of NIO Phone interaction with NIO cars. In front of peers, many of the functions shown by Xiaomi this time are not eye-catching.

Xiaomi, which makes cars, does its best to prove to the outside world that it has core R&D capabilities. No matter what the outside world thinks, at least, this is what Xiaomi is working towards.

Volume**: Is it still possible to be below 200,000?Before the press conference, Xiaomi and Lei Jun fully warmed up on social **. Lei Jun posted a long article to answer questions from netizens, and wrapped a huge billboard to pay tribute to Wei Xiaoli and other industry pioneers, and "spoiled" the first batch of real pictures of SU7. The rhythm of the whole marketing is well grasped, and everything comes prepared.

Lei Jun is a very serious person, building a car has gambled all his past records and reputation, and to some extent, he can only succeed and not fail. As the first car, the Su7 is of great importance.

Lei Jun revealed that the SU7 is actually already in mass production in small batches, but because it still needs to do a lot of testing work, it will be a few months before it will be officially launched.

Because of this, this conference is mainly about technology, and the ** that the outside world is most concerned about has not been announced. Maybe Lei Jun himself hasn't figured out how much to price this car, and he has to look at the feedback from the outside world after the press conference.

He Yuhua, founding partner of Hegao Capital, told Dingjiao that the pricing of SU7 is very critical, and if it is too low, there will be a lack of pricing space for matrix products in the futureHowever, if it is set high, the product will usher in fierce competition across levels in the early stage of entering the market. The core depends on how much comprehensive price reduction space Xiaomi can have, which depends on the ability to define products and manage the best chain of components.

Lei Jun said: "Don't talk about 9 again90,000, impossible, don't talk about 1490,000, we still have to respect technology, Xiaomi Su7 is expensive for a reason. He believes that the price of products with the same performance and configuration is more than 400,000 yuan.

The equivalent performance and configuration here refer to the SU7 MAX highlighted by Lei Jun at the press conference, which is equivalent to the top version of SU7. Acceleration to 100 km/h 278 seconds, 265 kilometers per hour, 800 kilometers of cruising range, 100 kilometers of braking 333 meters, these gimmicks are full of ability, only the top version has. At this level, the cost of stacking materials must not be low. After all, a 100-kilowatt-hour ternary lithium CATL battery costs more than 100,000 yuan.

Let's make a bold guess, the price of products with the same performance and configuration is more than 400,000 yuan, according to Lei Jun's style, the price of SU7 MAX will be lower, with a high probability of less than 400,000 yuan and more than 300,000 yuan.

But in fact, the SU7 also has an ordinary version of the rear motor drive, which Lei Jun did not introduce at the press conference. The normal version is much weaker than the MAX version in all performance indicators, in addition to the core capabilities such as drive form, battery capacity, and high-voltage platform, there is a gap in the core capabilities, such as lidar, electric tail, air spring, CDC shock absorber, HUD, electric suction door, etc., the ordinary version does not have it.

The SU7 Max, as a stacked version, is to show off its muscles and show its technical strength, while the ordinary version of the "simple configuration" may be affordable for the majority of rice fans. As for **, although it is impossible to be as low as 1490,000 yuan, but about 200,000 yuan can also be expected.

Objectively speaking, Xiaomi cars did come a little late, and the competition faced by the SU7 was extremely fierce. The SU7 will be launched in the first half of next year, and its direct competitors include NIO ET5, Xpeng P7i, ZEEKR 007, Tesla Model 3, Zhijie S7, Zhiji LS6, and BYD Han EV.

The best of these models is concentrated in the range of 20-300,000 yuan, and the homogenization of products is very serious. Xiaomi needs to tear a hole in the Red Sea market to get a piece of the pie.

Lei Jun once said that Xiaomi has so many loyal fans, as long as 1% of people are willing to give a chance, Xiaomi cars can get a fantastic start. Now, Xiaomi cars are ready to fly, are the rice fans ready?