On December 18, the Z-Design Award 2023 Zhuxiaobang Designer Competition Award Ceremony came to an end in Nanjing, attracting many designers from more than 134 cities across the country to participate. At the Design Future Ceremony with the theme of "Design Waves, Gathering into Tides", 50 outstanding designers stood out with their unique design styles and high-quality works, and won many honorary awards, including the best popular design of the year, Nippon Paint for the best magic space design of the year, etc. With their solid professional skills and unique conceptual creativity, they have always been based on the needs of users, injecting beauty and comfort into countless living environments, and bringing many wonderful new ideas of home design to the entire design industry.
Design the waves, bravely stand at the head of the tide.
After successfully holding the designer competition for two consecutive years, Zhuxiaobang, together with important partners such as Nippon, Colmo, and Hisense, will once again focus on the home designer group, based on the ecological construction of home design, and create an industry professional competition. At the same time, Zhu Xiaobang also launched the "Nippon Paint Magic Space Customization Track" in conjunction with Nippon Paint, the general title of the event, which is committed to soliciting design works with both texture and aesthetics for designers across the country, presenting a more personalized interior space, and presenting many unique and attractive high-quality design cases for users.
During the competition, which lasted for nearly six months, the competition attracted design companies and designers from more than 130 cities across the country to actively sign up for participation, and won thousands of high-quality works in the ** and soft decoration design competitions, which fully demonstrated the current home designers' understanding of the trend in the field of home decoration and the in-depth thinking of user needs.
After the selection and evaluation of authoritative judges, the winners of the designer competition were announced at the Design Future Ceremony, including the best large, medium and small apartment design of the year, the best old house renovation of the year, the best homestay design of the year, the best ** case of the year, the best popular design of the year, the best magic space design of the year and the colmo villa smart esthetician and many other awards.
In the view of Zhu Shiyu, head of Douyin's real estate and home improvement business platform, "this is a wave that makes all designers embrace online." Judging from the trend of increasing users' recognition of beauty, home decoration and design, designers are changing from the role of a designer and maker to a comprehensive leader and leader. As the promoter and leader of the trend, they can combine the platform to output better living concepts to users, use the design value to let more people realize the value of design, and generate more diversified understanding and needs for living.
Meet the new wave, design has power. Nowadays, more and more designers and their excellent works have been able to stand out through the Zhuxiaobang platform, which is beyond the value and influence of the design content itself, allowing countless users to see the possibility of home design, and also appreciate the key and importance of design value. This deep connection between the platform, designers and users will eventually converge into a new wave that will change the field of home design and promote the new development and future of the entire industry.
At the same time, Cao Jia, the head of designer operations of Douyin's home improvement business platform, also shared his views with the guests on the theme of "Inspur prefers designers". In his view, the creative styles of designers are more diverse, and the display space is more personalized, which is important to the emphasis of "the design wave affects the user's perception of design concepts and values". In addition, Nippon Paint and other important partners have also been listening to consumers' diverse needs for color, texture, environmental protection and function, which invisibly inspires the continuous growth of designers, forming a state of driving the design wave with the wave of demand, so that more and more good works can flourish.
It is reported that the small gang has opened up the online and offline full platform matrix, providing unlimited possibilities for every designer in it, through the design of new home games, design study tours, master classes and various original columns online, combined with the joint efforts of Douyin and the small gang on the matrix platform, so that every designer in the wave can meet the new opportunities in the furniture industry with more surging momentum.
Big coffee thinking, infinite collision.
For a long time, Zhuxiaobang has spared no effort to combine resources from all walks of life to support the growth of designers, not only providing product materials and official guidelines to make the design landing, but also providing pre-sales and after-sales guarantees in exclusive services in stores across the country, realizing multi-channel rebates, and making the designers' benefits visible.
As Cui Sheng, the person in charge of the high-end brand of COLMO Nanjing Yunzhong, said, the launch of this plan not only allows more designers to have the opportunity to obtain a series of content support including product materials and pre-sales consultation through COLMO products, but also provides designers with more cooperation resource support through the empowerment of the entire plan, realizes the simultaneous improvement of works and resources, and promotes the growth of designers.
Zhang Can, founder and creative director of CSD·design, combined his years of practical experience in design to bring more practical goods to young designers. He said: "The decoration design of the architecture and art venue project pays more attention to the guidance and development of the human spirit, while the home decoration and home design pays more attention to the details of life and the relevance of life, and highlights the warm side of home design." However, whether it is a home space or a public space, what kind of information should be conveyed to the owners in the end, and what kind of design value and planning practices can be brought to them is the most important. ”
Gather into a tide and lead the future.
From designer to leader, from following the trend to leading the trend. Nowadays, home designers are no longer just a simple experience and creative design, but also an important hub for communication brands, users and other parties, they are using their own understanding and understanding of aesthetic design, based on user needs, to bring new inspiration for home design under the wave, but also to promote the vigorous development of the entire home design industry and ecology.
Of course, in the home design industry, how to chase the light and eventually become the shining light depends not only on the designer's personal strength and charm, but also on the support of the platform and the entire ecology. In addition to the awards ceremony, on December 18th, the annual night of chasing light was held immediately, and the "night of chasing light" was jointly sponsored by well-known brands such as the general title of the event, such as the home air conditioner of the United States, the chief special cooperation China Lesso and the industry sponsorship cooperation Wanjiale. Under the theme of "A Beam of Lights to the Bright Side", Zhuxiaobang has created an annual event that brings together ecological partners such as industry associations, designers, city operators and brand owners. The witty words and experience sharing of the guests at the scene opened a new field of home furnishing marketing for the platform, ecology, designers, users and brands.
Zhuxiaobang has always been committed to bringing together outstanding designers and works across the country, leading more designers from behind the scenes to the front of the stage, so that they have the opportunity and space to show themselves, and work with the industry to create and enhance the design value to a new height, so that every user can experience the unique charm of design value. To this end, the annual light chasing night of the small gang specially selected the annual leader chasing the light of the year, the annual chasing of the light and the first batch of key signing designer awards, hoping to build a win-win road for brands and designers with more designers. At the same time, the awarding ceremony of the first batch of key signed designers was also held. In the future, the multi-platform operation of Zhuxiaobang and Douyin Home Furnishing will continue to bring new opportunities for the career development of designers, introduce industry authorities and high-quality designers through cooperation, help designers achieve fan and monetization growth, form a demonstration effect, continue to spread influence, and lead new trends.
As a real and reliable one-stop home decoration service platform, Zhuxiaobang provides a larger display stage for designers, and together with industry partners, seeks to continue to provide designers, creators, brands and users with more convenient full-case home decoration solutions, and also actively promotes in-depth cooperation between designers and users to jointly enhance the value of design, drive a better life with the power of design, create the future tide of the design industry, and redefine the new era of home decoration.
Author: Editor: Xu Jinghui Responsible Editor: Rong Bing.
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