For the "sister-in-law Ma", buying things at a good price is the key. In recent years, the development of offline physical supermarkets, mergers and acquisitions challenges and opportunities. Many supermarket brands have begun to increase their layout efforts to seize market share, and provide consumers with more selected products and better services by introducing more innovative elements, with a simple and efficient operation model.
1.99 yuan for vegetables, 89 yuan of boxed fresh milk, 53 yuan of minced meat, 99 yuan facial cleanser ......At the recently opened ALDI Xuhui Longhua Club, nearly 100 low-priced "value-for-money" products are distributed on various shelves in the supermarket, attracting customers to buy in the store.
Aunt Xie, who lives nearby, is a frequent visitor to the supermarket, and as soon as she entered the store, she went straight to the freezer and skillfully took two cartons of 950ml fresh milk, which was priced at 8Fresh milk for 9 yuan is the best-selling product in the store, and it is also the product that Aunt Xie must buy every time she comes to the store. "I come a lot because my home is so close to here, the milk here is fresh, good quality and cheap. Aunt Xie said.
The delicatessen and cold food counters are the most popular areas for young people, with a variety of freshly made breads and pastries, roast chicken, pork knuckle and moreA variety of mini burgers, sandwiches, and wraps are packed with fresh vegetables, beef, chicken, tuna, and more.
A white-collar worker who has just gotten off work said: "I usually get busy at work, and I get off work very late, so I often come here to shop for some cooked food and salads." There are quite a lot of choices here, and these light foods are not burdensome to eat, and they are very healthy. ”
It is reported that since entering the Chinese market, Aole has positioned itself as a "affordable community supermarket" and worked closely with local merchants to launch a number of branded product lines, including the "value-for-money" series, to meet consumer needs from three meals and accommodation to create a relaxed and economical shopping experience.
Like the category of 'value', we want to bring more discounts and benefits to consumers, because it is a supermarket based on its own brand, and we have a special ** chain. In addition, we will also reduce some costs internally, from the operational aspect, in a way that improves efficiency, on the basis of quality and quantity, to bring down the best and give profits to consumers. Zhang Peiqu, regional manager of the sales department of ALDI China, said that in order to cater to the consumption Xi habits of the public, ALDI has reduced the product categories in the store to less than 2,000, of which about 1,500 are daily necessities, such as fresh products, household cleaning, etc., and the rest are seasonal and thrifty categories according to the season and season. At the same time, without increasing the unit price, the product specification is changed to a small package to avoid waste, so that consumers can enjoy fresh and high-quality food every day.
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Reporter: Wu Huixiong.
Editor: Qiu Caihong.
Reviewer: Wei Li.
*Please indicate that it is from the official account of Shanghai Xuhui.