E-commerce plays an important role in the modern business sector, providing consumers with convenient and fast shopping options. However, some believe that e-commerce is brokenThe real economy, resulting in the store facing the dilemma of no one to rent. In fact, e-commerce is not directly disruptedThe real economy, but instead provides an alternative sales platform. Consumers buy goods whether through e-commerce orBrick-and-mortar stores, are all produced by physical factories, so it is said that e-commerce is destroyedThe real economyIt's untenable.
However, there is a phenomenon that the rise of e-commerce has changed peopleConsumption Xi, reducing the pairBrick-and-mortar storesdependence. This has caused some pedestrian streets to become deserted and are known as uninhabited streets. But this can't simply be blamed on e-commerceBrick-and-mortar storesSelf-problems are also one of the reasons. In the past,Brick-and-mortar storesConsumers are often treated aggressively, with opaque and expensive pricing and unsatisfactory after-sales service. In contrast, e-commerce has the advantage of transparency and convenient returns, which makes consumers choose to be in the marketE-commerce platformsShopping has become more reasonable. Therefore,Brick-and-mortar storesPoor performance is not entirely a direct result of e-commerce, but is caused byBrick-and-mortar storesIt is caused by forcibly stealing customers from consumers in long-term operation.
In order to address the impact of e-commerce on the real economy, some countries have adopted active policy initiatives. For example, Guangdong Province took the lead in issuing a document to support livestreaming and make Guangzhou and Shenzhen into live-streaming e-commerce capitals. This shows the country's support for e-commerce, and e-commerce has become a national developmentEconomyThe focus of the object. Therefore, for those who want the e-commerce to be shut down or believe that the cessation of e-commerce activities can resumeEconomyof people, their wishes are just wishful thinking and do not conform to the laws of the development of the times.
E-commerce withBrick-and-mortar storesThe relationship is not opposite, but complementary. Brick-and-mortar storesand e-commerce have their own advantages and characteristics. Brick-and-mortar storesProvide physical displays, experiential services, and opportunities for instant communication, as well as local employment opportunities. E-commerce, on the other hand, provides consumers across the country and even around the world, as well as convenient and fast shopping experienceSupplyPlenty of options.
RelativelyBrick-and-mortar storesThe advantages of e-commerce are transparency, convenient returns and nationwide consumer reach. Consumers can choose the most satisfactory product by comparing the product** and quality. At the same time, e-commerce provides a convenient return service, and consumers do not need to hesitate for goods that they are not satisfied with after purchase. In this case, what is the choice of the consumerBrick-and-mortar storesWhat about shopping?
However,Brick-and-mortar storesIt also has its own special value. Brick-and-mortar storesWith the opportunity to physically display, try on and face-to-face consultations, consumers can get a more complete picture of the product and confirm the quality and suitability of the product in advance. In addition,Brick-and-mortar storesThe presence provides local jobs and promotes the localityEconomyDevelop. Therefore,Brick-and-mortar storesThe demise of consumers is not the result we should pursue, but the trust and support of consumers should be regained through innovation and improved service quality.
With the rapid development of e-commerce, we can foresee the trend and development direction of e-commerce in the future. First of all, e-commerce will continue to make efforts in innovative technology, such as artificial intelligence, big data and blockchain and other technologies. The use of these technologies will further enhance the user experience and service quality.
Secondly, cross-border e-commerce will become an important direction in the future. With the process of globalization, the scale and frequency of international ** are increasingE-commerce platformsGiving consumers the opportunity to make global goods. In the future, cross-border e-commerce will further develop, and consumers can enjoy goods and discounts from all over the world more conveniently.
In addition, social e-commerce is also one of the trends in the future development of e-commerce. PassedSocial**In the form of platforms and live streaming, e-commerce has achieved a social shopping experience. Consumers can learn about products, share their shopping experiences, and make purchases through social channels. This form of e-commerce will be more humane and personalized to meet the diverse needs of consumers.
The impact of e-commerce on the real economy has a non-negligible impact, but it is not devastating. E-commerce provides consumers with a convenient and fast way to shop, while also facilitating the production of physical factories. Brick-and-mortar storesThe reason for the decline in performance is not entirely attributable to e-commerce, but more to itBrick-and-mortar storesown problems, such as opaque pricing and poor after-sales service. Brick-and-mortar storesOpportunities for common development should be sought by improving service quality and cooperating with e-commerce. E-commerce as an emerging oneBusiness modelwill continue to be in technological innovationCross-border**and social shopping. We should adapt to the development of the times and adapt to the newBusiness modelin order to be invincible in the competition. The wheel of history is irreversible, and we should actively embrace the development of the future.