Under the strong support and guidance of the local government, on December 26, 2023, the second phase expansion project of the whisky plant of Shaoshan Chong Distillery with an investment of 15 million yuan and an area of 15 acres (construction area of 5,000 square meters) was fully completed. Xie Jianjun, vice president of China Enterprise Culture Promotion Association, executive chairman of Hunan Enterprise Culture Promotion Association, and president of Changsha Xiangtan Chamber of Commerce, was invited to attend the commissioning ceremony.
Zhang Haiqing, president of the Hunan Food Circulation Industry Association, who participated in the commissioning ceremony, said that he was pleased to see that the new whisky production capacity of Shaoshan Chong Distillery is 1,000 tons, and the future output value is expected to exceed 100 million yuan.
In recent years, the whisky market in China has continued to grow, with a younger consumer group and diversified consumer demand. As a time-honored brand brewing enterprise in Hunan Province with a long history, the brewing process of Shaoshan Chong Distillery has been included in the list of traditional handicraft skills of Hunan Province's intangible cultural heritage. Since 2012, Shaoshan Chong Distillery has been testing the water of whisky production, and the traditional craftsmanship and the world's taste have been constantly colliding, integrating, innovating and breaking through, forming a new business format, brewing domestic whisky that has both the national tide flavor and has been internationally recognized.
Shaoshan Chong Winery is located at the southern end of Shaofeng, Shaoshan City, at 27 north latitude86 degrees - China's first liquor line. Surrounded by mountain peaks, fertile soil, pure and abundant mineral-rich spring water, and a unique feng shui pattern, it is like a natural wine jar, cultivating an irreproducible winemaking flora. The pure water quality provides unique natural conditions for whisky brewing, and at the same time, it has a mild climate and abundant rainfall, which is also very conducive to oak barrel aging and wine maturation. The world-fired whisky produced by Shaoshan Chong Distillery innovates the binary brewing technology in the brewing process, and adopts the storage method of "traditional Chinese pottery jar + oak barrel", so that the liquor can breathe freely and mature naturally under the care of stable temperature and humidity. Wonderful microorganisms, pure and mineral-rich underground spring water, traditionally cultivated grains, blessed maturation environment;Integrating Eastern and Western winemaking philosophies, combining Chinese and foreign winemaking techniques, and absorbing the essence of terroir ......In the end, the result is a unique and rich flavor of the world's roasted and charming, so that the whisky that should be spicy presents a delicate taste with a rich aroma, soft and smooth, which amazes ordinary consumers and professional tasters, and makes the whisky produced by Shaoshan Chong Distillery quickly stand out in the whisky market with its unique high quality.
Shaoshan has always attracted a large number of tourists to visit, and the commissioning of the 1,000-ton whisky project will boost Shaoshan Chong Distillery to create a new business card for industrial tourism and add new colors to Shaoshan tourism. In addition to feeling the red culture, experiencing the feelings of the family and country, and appreciating the scenery of Shaoshan Mountain, tourists can also feel the exquisite and mysterious brewing technology up close, taste the unique oriental flavor of the world's whiskey, and even participate in the brewing process to enjoy an immersive winemaking journey.
The person in charge of the world roasted whisky brand said that he will take the new plant put into operation as an opportunity to promote the innovative integration of traditional Chinese brewing culture and world brewing culture, and create a new landmark tourist destination integrating whisky tasting, brewing art and cultural communication, so that domestic whisky brands can go to the world stage and glow with the light of the national tide of the times.