Dongfang Selection continues to lose fans, and Dong Yuhui's income is more than 10 millionDong Yuhui is a live broadcast e-commerce anchor of Dongfang Selection, and he is also a bilingual delivery expert. With his humorous live broadcast style, rich knowledge reserve and sincere personality, he has attracted a large number of fans and consumers. What is his income, and why is Dongfang Selection constantly losing fans?Analyze them one by one;
According to the results of my search on the Internet, Dong Yuhui's income mainly comes from the following aspects:
Commissions for live streaming:Dong Yuhui recommends a variety of products in the Dongfang Selection live broadcast room every day, from books and stationery to food and daily necessities. It is reported that his monthly live broadcast sales average of about 700 million yuan, and his daily contribution to live streaming sales is about 50% of the day's live broadcast sales. If calculated according to the 10% commission ratio, Dong Yuhui's annual commission income will exceed 400 million yuan.
New Oriental**'s share awards:Dong Yuhui, as a core employee of New Oriental, also enjoys the company's share awards. This year, New Oriental** announced an award, granting a share award of about 7 yuan7.5 billion, as high as 4.27 million per capita. Although Dong Yuhui's specific share award has not been announced, according to his own disclosure, his salary is the group's executive-level treatment, and Yu Minhong also sent him a lot of **. Therefore, it can be speculated that Dong Yuhui's share award should be more than 10 million yuan.
Other income:In addition to the commissions and share awards for live streaming, Dong Yuhui may also have other income**, such as advertising fees, copyright fees, performance fees, etc. According to reports, Dong Yuhui once refused a 10-million-level advertising fee because he felt that "I look down on myself for earning this money". This shows that Dong Yuhui has high standards and requirements for his own income, and will not accept any cooperation that is inconsistent with his values.
To sum up, Dong Yuhui's income is indeed very high, and it may have exceeded 100 million.
So, people with an income of thousands are worried about people with an income of tens of millions, why is Dongfang Selection constantly losing fans?In my opinion, there are several main reasons for this:
Dong Yuhui's live broadcast is not only to bring goods, but also to educate and entertain. He continued to share his knowledge, experience and insights in the live broadcast, and brought useful, interesting and warm content to the audience with bilingual teaching, poetry and songs, jokes and chicken soup. His live broadcast can not only meet the shopping needs of the audience, but also enhance their interest in learning Xi, life taste and attitude towards life. As a result, his fans are not only consumers, but also students, friends, and followers.
Dong Yuhui's live broadcast is a kind of positive energy spread. He showed his hard work, perseverance and progress in the live broadcast, and also encouraged and motivated the audience. He used to be a New Oriental English teacher, but because of the double reduction policy, he transformed into a live broadcast, and experienced the process from being ignored to becoming popular. He used his own personal experience to tell the audience that as long as they stay up, the night will pass, and the dawn will always come. His live broadcast gave the audience hope and confidence, and made them feel the beauty and possibility of life.
Dong Yuhui's live broadcast is an emotional connection. He genuinely interacts with the audience during the live broadcast, cares about their lives and moods, answers their questions and confusions, and listens to their stories and feelings. He is not only a streamer who sells goods, but also a person with a story. His live broadcast made the audience feel his charisma and also established a sense of trust and closeness. His live broadcast made the audience feel that he was a friend, a friend to talk to, to rely on, and to grow together.
This involves a conflict between business logic and fan emotion. As a live streaming e-commerce platform, Dongfang Selection's core goal is to achieve sales growth, and in order to achieve this goal, it needs to use various means to attract and retain viewers, including building the personal image and style of the anchor, providing high-quality content and products, and building interaction and trust with the audience. However, these methods will also cultivate a group of loyal fans to a certain extent, and fans will often develop an emotional dependence and identification with the anchor, and even regard the anchor as their idol and role model. When business logic conflicts with fan emotion, it raises a series of questions.
For example, when Dongfang Selection announced the truth of the small composition, it touched the fans' admiration and admiration for Dong Yuhui, which led to fans' disgust and distrust of Dongfang Selection, and even attacks and slanders other anchors and team members. This situation is undoubtedly a loss for Dongfang Selection, because it will not only affect the atmosphere and reputation of the live broadcast room, but also affect sales and brand image. Therefore, when operating the live broadcast room, Dongfang Selection needs to pay more attention to balancing the relationship between business logic and fans' emotions, avoid causing too much misleading and disappointment to fans, and at the same time respect and protect the rights and reputation of anchors and team members.
What do you think about this incident, little master.