Compact SUV sales have been dominated by BYD Song PLUS for a long time, we have analyzed and summarized two major reasons, one is that when the new energy wave is sweeping, BYD took the lead in cutting robes and broken sleeves, the most timely response, the most thorough change, and has a first-mover advantage in the brand. Second, the core technology is self-sufficient, which provides space for the first exploration of products.
These seem to have put pressure on traditional joint ventures, but in fact, it is indeed not easy for elephants to turn around, but after deciding to turn around, strong system capabilities seem to be able to quickly catch up with the market.
Kia is the most typical representative, and among all the joint venture brands, Kia has the fastest and most thorough action to bind the Chinese domestic market. In the intelligent stage, rapid response, voice interaction and other intelligent configurations have been ahead of other joint ventures by half a position, and in the new energy stage, it has not fallen, and the new products are not only amazing, but also very aggressive.
At last month's Guangzhou Auto Show, Kia's first Chinese-led EV model to be developed and unveiled in China, but for the world, was launched.
If you also pay attention to the other announcements at the Kia Motor Show, you will find that the brand has completed the reserve of L4 autonomous driving technology, as well as the latest Kia car machine system that applies the Wenxin Yiyan infotainment system. These technologies are the core support for the future EV5 at every stage of development.
When facing the host of BYD Song PLUS in China's home market, EV5 has no reason to panic, but is a kind of self-confidence and a fighting mentality.
Use housekeeping skills: dimensionality reduction to combat traditional design
Judging by **, EV5 starts from 14980,000 jumps, all the way to 17480,000, not only reduced the ** range to less than 200,000, but also lowered the threshold of 150,000.
This is especially a test of courage for enterprises, if they do not have the right configuration, they will not attract users, and if they are all enough, the cost cannot be guaranteed. As a result, the potential advantages of traditional joint ventures can be revealed, such as Kia's very good design skills, which will become a huge competitiveness of the EV5.
The EV5 is the clearest embodiment of the Kia brand's "opposites united" design concept, and the overall shape tends to be more pure SUV design style, giving people an avant-garde, technological and tough visual experience, which is in stark contrast to the common pure electric SUVs on the market.
The exterior design of Song Plus adopts the BYD family's new "Ocean X Face" marine design super symbol, giving more marine elements, whether it is water droplets, or ripples and other details design, it is a more implicit perceptual expression.
One intuitive, the other restrained, are two different styles. Good design is eye-catching, but it's best to match ergonomics.
The EV5 measures 4,615 mm in length, 1,875 mm in height, and 1,715 mm in height, with a wheelbase of 2,750 mm.
Through a more detailed comparison of data, it can be found that the EV5 has more prominent and practical advantages in the actual use of space. That's the inherent ergonomic benefit of the EV5's more pure SUV design.
The core technology is hard-hitting: the same source but the results are very different
Let's compare two models that are close to the best, and the EV5 is priced at 15The EV5 530 Air version is 980,000 yuan, while the Song Plus is 16980,000 520km version.
Let's compare the core three-electric part first, although both cars use Fodi batteries, that is, BYD's blade batteries. However, the battery capacity is different, and the Song Plus EV model is 718kWh battery pack capacity, the Kia EV5 battery pack is 642kWh, despite the small capacity, but the CLTC range of the EV5 surpasses that of the Song Plus EV and reaches 530km.
In terms of charging, the EV5 takes 27 minutes to charge from 30% to 80%, and the Song Plus has a fast charging time of 30 minutes. In addition, both the Kia EV5 and the Song PLUS are equipped with a V2L external discharge function, the Kia EV5 is a 220V external discharge inside the car, and the Song PLUS is an external discharge.
In terms of motor performance, the maximum power of the Song PLUS is 150kW, and the maximum power of the Kia EV5 is 160kW, and it is worth mentioning that the Kia EV5 has a top speed of 185km h, which also determines that the performance has a more adequate reserve.
In addition, the Kia EV5 is also equipped with an intelligent kinetic energy ** system that supports 5-level adjustment and automatic adjustment according to driving Xi habits, while the Song Plus supports kinetic energy**, but it cannot automatically adjust according to driving Xi habits.
Finally, EV5 at the level of the three-electric system, all models have unified standards, and the configuration is not different due to different models, which is more sincere than the BYD Song Plus.
Kia's blockbuster trump card: EV5 is more affordable
In terms of specific configuration, we can make a list and it can be seen at a glance.
Recently, the flu is rampant, everyone pays more attention to health and safety, from the interior material, Kia EV5's interior has 10 kinds of environmentally friendly materials, and Song PLUS only uses "microfiber leather" low odor environmental protection materials, even if it can effectively reduce odor pollution, but EV5 related configuration is more thorough, in different positions such as seats, carpets, central control decorations, door guards, switch panels, ceilings, headrests, etc., benzene-free coatings, plant-based materials and other 10 essential sustainable health and environmental protection materials are used.
In terms of intelligence, although BYD has its own characteristics, such as a rotating central control screen, but from the perspective of hardware configuration, in terms of screen size, Kia EV5 is equipped with 123-inch meter 123-inch central control screen 5-inch independent air conditioning display with integrated triple screen, Song plus equipped with 128-inch central control screen +123-inch LCD instrument.
In terms of the in-car system, the Kia EV5 is equipped with a new generation of CCNC intelligent connected entertainment system, which supports the Internet of Vehicles, CarLife and wireless CarPlay, as well as dual-zone voice recognition functions, and is equipped with dozens of apps such as on-board WeChat. BYD Song PLUS applies the DLINK car connection system, which supports the adaptation of Android applications and voice control (single zone).
In fact, the Kia EV5 is in the 15The 530AIR version of 980,000 has been fully configured, and the 530AIR version has added a panoramic sunroof that can be opened, heated front seats, an intelligent induction electric trunk, and a 4-way electric adjustment of the co-pilot's seat, which is compared with 16The 980,000 yuan Song plus is also unique in the same class. This is not only a kind of sincerity, but also a kind of system capability mentioned at the beginning of the article.
This kind of system capability is summarized through the experience of car companies for many years, and it is the integration ability of the upstream and downstream chains, as well as the ability to match the cost, which can also give a wider range of products, so that the entry configuration can be 2-30,000 more than other brands.
Therefore, among the current 150,000 or so joint venture family pure electric SUVs, the Kia EV5 is a more suitable choice than the Song PLUS at this stage!