From December 1, "EdibleAgricultural productsMeasures for the Supervision and Administration of Market Sales Quality and Safety were officially implemented, and the use of edible products was prohibitedAgricultural productsThe true color of the lighting fixtures causes noticeable changes, including:Fresh lights。However, at the Shagang Market in Zhongshan, some merchants still use purple and blue onesLights, and even inWhite lightIt's hung upRed plastic bag。This phenomenon has aroused people's attention and discussion.
According to the investigation of DV on-site reporters on December 4, the vast majority of merchants have replaced the white lights, but there are still a few merchantsLightsAppears in a blue hue. One of the pork stall owners explained that theirLightsRelatively dark, less power, and other merchants'LightsMore power and therefore higher brightness. DV on-site reporters also found that these individual merchants useLightsThere is a knob on it that can be adjustedLightsofColor temperature, changing from blue-white to red-yellow. Although to the naked eye it looks better than the previous "Fresh lights"It's closer to white, but there's still a color difference.
In addition, when the DV reporter visited the market, he found that there were some merchants hanging up inside the white lightsRed plastic bag。One of the fish stall owners said that this was to block out the white light to prevent itLightsGlare. It is understood that the market is dominated by pork stalls, and pork pairsLightsSensitive.
For disabled".Fresh lightsSome stall owners reflect that not only the cost of replacing the lamp is higher, but also due toLightsQuestion, some customers questioned what was soldFrozen meat, resulting in difficulties in sales. They said that the ** of each lamp was between 130 yuan and 140 yuan, and a total of two or three thousand yuan was spent. Moreover, some guests reported that the meat looked like it was frozen, and that "no matter how good the pork is, it will look like dead pork." "However, there are some customers who buy regularly who think it is forbidden."Fresh lights"It is possible to better show the true quality of the meat and avoid buying inferior products.
In response to the above situation, the DV on-site reporter fed back the results of the investigation to the person in charge of the Shagang Market Management Office, who said that as early as November, a notice was issued to all merchants to request a ban".Fresh lightsand urged the merchants to replace the normal lights. He also said that merchants who do not change their lights will be chased to change them, and at the same time, theseLightsThe more glaring problem has also caused complaints from vegetable stalls.
At present, the online shopping platform has also been launched in line with the new national standardFresh lights, theseLightsIn line with the new standard, the color rendering index Ra is greater than 80, correlationColor temperatureBetween 5000 and 6000k. But for the controversial onesTinting lightsWhether it complies with the new regulations, the person in charge of the market said that he could not make a judgment.
withFresh lightsSome merchants try to enable itColored lightsto replace the originalLightsColored lightscan be adjustedColor temperatureto simulate or emphasize specific colors to create a more appealing to consumersEyeballseffect.
Colored lightsThe use of the use brings certain benefits. First of all,Colored lightsLight can give a unique feeling with traditionWhite lightCompared to more personal and appealing. For example, the use of red in meat stallsLightsIt can highlight the deliciousness and attractiveness of the meat. Secondly,Colored lightsLight can also create different atmospheres and environments, adding to the fun and experience of shopping. For example, inFruitsOrange or yellow is used on the stallsLightsYesFruitsIt looks even sweeter and tastier. Finally,Colored lightsLight can also play a role in brand positioning and publicity, helping merchants establish a unique image and style.
However,Colored lightsThere are also some problems with the use. First, there's the conundrum of color accuracy. BecauseColored lightsis through regulationColor temperatureto achieve the desired color effect, but actuallyColor temperatureThe adjustment is only an approximation of the target color, and it is difficult to be completely accurate. This will lead to:Colored lightsThe true color of the product is affected, which may mislead consumers about the sensory perception of the product. Secondly,Colored lightsThere may be problems of excessive showiness and dazzling, which may cause discomfort to the visual experience of consumers and affect their willingness to buy. In addition,Colored lightsThe purchase and replacement costs are also high, and merchants need to bear additional costs and labor.
Therefore, merchants are usingColored lightsIt is necessary to weigh the pros and cons and make a reasonable choice according to their own business characteristics and consumer needs.
In some merchants, in order to weakenWhite lightThe glare they will be inWhite lightHang it aboveRed plastic bagRed plastic bagThe use has the following meanings.
First of all,Red plastic bagCan be reducedWhite lightThe reflection and refraction of light makesLightsIt is softer and less irritating to the human eye. Especially in some places that require long-term observation, such as vegetable stalls, this measure can effectively protect the eye health of merchants. Secondly,Red plastic bagIt can improve the effect of product display. Red is an eye-catching color that adds to the appeal and beauty of your goods. WhenRed plastic bagwithWhite lightWhen combined, it can not only highlight the color and texture of the product, but also create a unique visual effect to attract more customers' attention and purchase.
Finally,Red plastic bagIt can also play a role in brand promotion. Merchants can be found at:Plastic bagsPrint your own merchant logo or slogan to enhance your brand image and awareness. In short, useRed plastic bagIt is the merchant to improveLightsAn effective measure to take for the glare problem can not only protect the eye health of merchants, but also improve the effect of product display and brand promotion.
Disable fromFresh lightsTry it at the merchantColored lightsand hangingRed plastic bagThis series of changes triggered my desire to understandLightsReflections on the importance of marketing and sales.
First of all,LightsAs a lighting facility, it not only has the function of providing a light source, but also can affect people's visual perception and emotional experience. By choosing the right oneLightsColor temperatureand brightness, which can show the true appearance and color of the product, and improve consumers' awareness and satisfaction with the product. On the contrary, ifLightsIf it is too dazzling or causes obvious color difference in the product, it may mislead consumers and reduce the quality and experience of shopping.
Secondly,LightsMore than just a lighting fixture, it can also be an important tool for merchants to create a brand image and create a unique atmosphere. By choosing different colors and brightnessLights, which can create a place with different styles and atmospheres to attract more consumers' attention and interest. At the same time, merchants can also add:LightsAs a means of propaganda, passedLightsspecial effects to show their own characteristics and advantages, enhance brand image and popularity.
In the end, I think in the choiceLightsMerchants should find a balance between personalization and brand image. On the one hand, merchants can choose the product that meets their needs according to the characteristics and positioning of their own productsLightsto show the true face and quality of the product. On the other hand, merchants can also consider creating uniqueLightseffect to attract consumersEyeballsto enhance the fun and experience of shopping. But no matter what one you chooseLights, all should be ensuredLightsaccuracy and comfort to avoid adverse effects on the consumer's visual experience. All in allLightsIt plays an important role in the sale of farmers' markets. DisabledFresh lightsTriggered merchant changesLightsThe problems involve product display, consumer experience, brand image and other aspects. Merchants should make reasonable choices based on their own circumstances and consumer needs to provide a better shopping environment and experience. At the same time, the relevant management departments should also guide and supervise the merchants to ensure the quality and safety of market sales.