Course Background:
As of 2020, the overall scale of China's consumer finance has exceeded 15 trillion yuan, and the average annual growth rate has exceeded 10% in recent years. Catalyzed by the special period, the industry has ended the previous blindfolded growth and entered a period of stable development of the industry. The main body of the industry has undergone great changes, and the P2P of the former scenery has all been cleared;In the past few years, microcredit companies that have rapidly increased their scale have encountered unprecedentedly strict capital constraints, and their potential energy is no longer thereWith the help of steady growth in previous years and policy support, licensed financial institutions are dominating the trillion-level consumer finance industry.
However, the risk impact is different from that of traditional banking business, and in just a few years, the banking consumer finance business has been launched, from the black swan event caused by campus loans to the gray rhinoceros risk caused by poll loans, and the challenges given by the market to the banking consumer finance, which is known for its strict risk control, are far more than these.
What are the current risks faced by the consumer finance business of the banking system?
What should the banking consumer finance business do in terms of risk aversion?
What is the future development direction of banking consumer finance?
This course mainly interprets the consumer finance risks of banking from the above three questions.
Course Benefits:
Fully understand the risks faced by banking consumer finance;
Avoiding the "Mount Tai Pressure" brought about by policy risks;
Learn to deal with the "intermediary risk" brought about by customer acquisition channels;
Avoid the risks of facing the increasingly complex consumer finance market;
The application of big data risk control in the field of consumer finance.
Course Target:Retail business supervisors of financial institutions, account managers, personal credit practitioners, risk control specialists, etc.
Course Duration:1 day, 6 hours a day.
Course Method:Case + Interactive Question + Game.
Course outline
Bootstrapping:What is a black swan vs a gray rhino?
Lecture 1: What is consumer finance?
1. Basic introduction to consumer finance
1.Traditional consumer finance vs Internet consumer finance.
The significance of the development of consumer finance
1) A powerful tool to open up the retail market and intermediate business.
2) Change the regulator of the imbalance in the asset-liability structure.
3) Improve the monetary transmission mechanism and expand domestic demand.
Second, the development trend of consumer finance
The broad prospects of consumer finance
1) More institutions are set up.
2) Trillion blue ocean opportunities.
3) The blowout of professional talent.
The degree of market standardization has been improved
1) Campus Loan Specification of cash loan.
2) The spirit of the financial work conference.
3) Strengthening of supervision.
Pattern setting is crucial
1) Installment business to expand the customer base.
2) Risk control of cash loan business takes precedence.
3) Perfect integration of online + offline.
3. The development of foreign consumer finance and its risk reference
1.United States: Commodity Installment Credit Card Specialized Consumer Finance Company [Learn Macroeconomics from the United States].
Case: From sewing machine installment business to automobile installment.
2.Europe: Cash Loans vs. Non-cash Loans, Direct Marketing vs. Indirect Marketing [Learning Product Design from Europe].
CaseSantander Consumer Finance Company, Spain.
3.Japan: Eligibility Risk Management [Learn Risk Management from Japan].
CaseThe point of no return for Mufuji Consumer Finance Company.
Lecture 2: The Development of Consumer Finance in China
1. The historical evolution of consumer finance companies
Second, the three ladders of consumer finance development
1.Consumer Finance10 - traditional bank consumer credit.
2.Consumer Finance20 – Credit card installment.
3.Consumer Finance30 - Internet consumer finance.
3. The three major factions of consumer finance
1.Department of Banking.
2.Faculty of Industry.
3.Department of E-commerce.
Lecture 3: Risk Performance of Consumer Finance
1. Domestic research perspectives
Current problems in consumer finance
1) The credit mechanism is not perfect.
2) Product demand risk.
3) Lack of technology and talent.
4) Lack of a legal system.
Foreign experience in consumer finance management
1) The personal credit reporting system is well developed.
2) There are laws to follow for risk management.
3) Strong scientific and technological force.
4) Automated decision-making.
5) Powerful database.
6) Collection upgrades.
Risk management countermeasures for consumer finance in China
1) Construction of personal credit reporting system.
2) Supporting laws and regulations.
3) Improve management level and personnel training.
4) Advocacy and guidance.
Interactive Questions:What do you think are the current risks facing consumer finance?
2. Reveal the risk points faced by the banking consumer finance
Policy risk
1) Macro adjustment.
CaseThe performance of policy support for consumer credit and operating credit in different periods.
2) Financial regulation.
CasePenalties for Licensed Consumer Finance Companies.
Market Risk
1) Macroeconomic market movements.
Case: Risk pressure brought about by the economic downturn.
2) Changes in the banking market.
3) Changes in the consumer finance market.
CaseCash loans, campus loans, and down payment loans - "black swan events" in the field of consumer finance
4) Internet financial shock.
CaseAnt Financial, WeBank.
5) Impact of multiple financing channels.
CaseCar loan companies, installment companies, mortgage franchise companies.
Product Risks
1) Insufficient product design.
CaseArbitrage approval rules Staging project dependencies.
2) The bitter fruit of imitation.
Case**Loan machine with izakaya consumer borrowing in Japan.
3) Regulatory Restrictions.
Customer acquisition channel risk
1) There is no bottom line in the cash loan channel.
CasePackaging material Multi-grade**.
2) The non-professionalism of the staging channel.
CaseThe risk of intermediary collusion with poll loans - "gray rhinoceros" is highlighted.
3) The relationship between Internet finance and consumer finance.
Case
4) Cross-industry alliances.
Customer Risk
1) Customer access.
CaseFraudulent loans, arbitrage approval rules, down payment loans.
2) Regional risk.
CaseRegionalization of risky customers.
3) Purpose compliance.
Employee risk
1) Internal and external collusion.
CaseInfernal undercover agent.
2) Profit-driven.
Case**Data display.
3) Performance pressure.
Lecture 4: Measures to avoid risks
1. Operate in accordance with laws and regulations
1.Establishment and dissemination of corporate culture and credit culture.
2.Training and popularization of risk concepts and risk control skills.
3.Establishment and improvement of process and risk control system.
Second, reasonable design of products
1.Installment business (consignment business).
2.Housing-related business.
3.Online customer acquisition association.
4.Big data information flow and cash flow.
5.Agriculture-related.
3. Accurately locate customer groups
1.Hierarchical management.
CaseThe Santander consumer finance model.
2.Online or offline customer acquisition goals.
CaseZhaolian Consumption Home Credit.
3.The ability of big data modeling has been improved.
Interactive Games:Portrait game.
Fourth, choose channels carefully
Positioning of customer acquisition channels.
CaseAt present, mainstream banks are the channel management model of consumer finance companies.
2 Selection of entrusted channels.
Case3C installment channel, education training institution, housing derivatives channel, automobile derivatives channel.
3.Management of channels.
CaseThe management model of BOC consumption.
5. Strict team management
1.Employee work ethic.
CaseHis body is not ordered.
2.Employee compensation system.
3.Marketing promotion model.
4.Supporting rules and regulations.
5.The importance of the head wolf.
Lecture 5: Pre-loan investigation of cash loan business
1.Principles of pre-loan investigation.
2.Methods of pre-loan investigation.
3.The "eyes, ears, mouth, hands and brains" of pre-loan investigation
Advanced: The main risk control mode of online consumer finance business
1.IPC risk control.
2.Credit factory risk control.
3.FICO scorecard model risk control.
4.Big data risk control.