Recently, the 2023 Guangzhou International Innovation Festival, jointly sponsored by the people of Tianhe District, Guangzhou, the Office of the Foreign Affairs Committee of the Guangzhou Municipal Party Committee, the Guangzhou Municipal Science and Technology Bureau, the Guangzhou Municipal Bureau of Industry and Information Technology, and the Guangzhou Committee of the Communist Youth League, was successfully held. At the meeting, the list of unicorn enterprises in Guangzhou in 2023 was released, among which there were 33 "unicorn" innovative enterprises, and Nord Suchui (Guangzhou) Biotechnology, the parent company of the beauty brand Ximuyuan, was successfully on the list and was selected for the "2023 Unicorn Innovation Enterprise List" for the first time, becoming the only beauty brand in Guangzhou on the list since 2020.
It is understood that the companies selected for the list of "Guangzhou Unicorn Innovative Enterprises" are representative enterprises with strong innovation, fast growth speed and great development potential, aiming to set a new benchmark for science and technology enterprises, and are an important force to promote the new economic track and lead industrial transformation.
After four years, "beauty unicorns" have once again appeared among the "unicorn" innovative enterprises, and Ximuyuan is among the "unicorns" in the fields of advanced manufacturing, new generation information technology, new materials, and biomedicine, which is particularly eye-catching. Why can Guangzhou beauty reappear as a "unicorn", and why can Ximuyuan, which has only been established for four years, successfully make the list?
In August 2019, Ximuyuan was born from the inspiration of nature, and took the lead in exploring how to "reduce the burden" of the skin, how to return the skin to a natural and comfortable nourishing environment, and focused on healing Asian sensitive skin, conveying the brand concept of "the power of nature is beyond your imagination".
For the special population of sensitive skin, "passing on the healing power of nature" is the logical starting point and ultimate goal of Ximuyuan's development. In the R&D concept of Ximuyuan brand, insisting on extracting core ingredients from natural raw materials is the basis of R&DIt is the constant mission to create a "safe, effective and pleasant" skin care experience for users. Thanks to product differentiation and clear brand strategic layout, after Ximuyuan's products were launched in 2020, GMV broke through the 100 million yuan mark that year, and since then, it has opened a record of frequently breaking industry records.
Looking at the international beauty giants, scientific research strength must be the eternal hard core power of the brand. While developing rapidly and steadily, Ximuyuan insists on improving its scientific research and innovation strength. On the road of scientific research, Ximuyuan does not follow the trend, does not blindly follow, and insists on following its own path: tracing the source of high-quality natural ingredients globally, exploring "exquisite formulas", creating a safe, effective and pleasant experience for Asian sensitive skin groups, and becoming a cutting-edge leader in Cantonese cosmetics brands.
In August this year, the group standard of "Efficacy Evaluation of Cosmetics for Sensitive Cosmetics" jointly formulated by Ximuyuan and Guangdong Cosmetics Association was officially released, becoming the first enterprise in the industry to formulate sensitive skin standards. In September, Ximuyuan brought innovative scientific research results for sensitive skin to the 33rd IFSCC International Cosmetic Science Conference, becoming the youngest skin care brand to release technical achievements at IFSCC. These two scientific research achievements not only improve the process system of basic research on sensitive skin, but also have the characteristics of strong universality and replicability, providing a new idea for the industry's sensitive skin research.
In the competition track of the beauty industry, the integration of brand, scientific research and product will exert the huge energy of "1+1 is far greater than 2". The new "beauty unicorn" Ximuyuan creates high-quality products with scientific research strength, achieves excellent brands, and provides more consumers with high-quality skin care experience. From 2021 to 2022, it has been awarded the "Guangzhou Future Unicorn Innovation Enterprise" for two consecutive years;In June 2022, it was selected as one of the "Top 100 Future Unicorns in China".In April 2023, it was selected into Hurun's "2023 Global Future Unicorn List", and this time it was listed as "Guangzhou Unicorn Innovation Enterprise", Ximuyuan successfully opened a new milestone.
Nowadays, with the advent of the era of "functional skin care", scientific research has become the fundamental force to promote the growth of beauty brands. Ximuyuan, the new "beauty unicorn", will continue to explore scientific research and innovation, adhere to the R&D concept of "from scientific research to clinical", continuously improve product quality, and lead China's beauty industry to new heights.