Businesses are doingForeign trade marketingIn the process, foreign trade station building is often the first step, and after the construction is completed, how to let more potential customers have the opportunity to see their own, and then get more traffic and inquiries is a problem that many companies are concerned about. Among them, an important way is Google SEO, through organic ranking optimization, to get Google ranking display and get more accurate traffic. So how do you do that?The following is a specific introduction to the enterprise.
1. User experience optimization.
The user experience of foreign trade ** is very important. Google, as a search engine, will provide users with content that is more in line with their needs in order to get more users. Therefore, user experience has become one of the important factors affecting Google rankings. This includes, the improvement of the opening speed of foreign trade, the design should be atmospheric and simple, in line with the aesthetic habits of European and American users, and the content should be clear and easy to read. At the same time, it is necessary to optimize the interactive experience, such as customer service, social media sharing, message forms, etc.
2. Content optimization.
If the content provided by Google is not satisfactory to the user, then the user may use Google less often. Therefore, Google has high requirements for content quality, and high-quality original foreign trade content with high relevance and value to target users can obtain higher rankings. In addition, it is also necessary to maintain the update frequency of high-quality content in foreign trade, which can attract Google spiders to enter ** for crawling and inclusion. Enterprises can add products, news trends, etc., and have a certain update rule, so that search engine spiders can enter the ** regularly for crawling.
3. Structural optimization.
A clear foreign trade structure can help Google crawl and index, and understand the relationship between pages and content, which is conducive to improving rankings. The structure should be hierarchical and not too deep, and at the same time, add a map to facilitate Google's crawling of each page.
Fourth, long-tail keyword optimization.
Long-tail keywords are the expansion and extension of core keywords, some companies focus on the optimization of core keywords when doing Google SEO, but ignore long-tail keywords, but in fact, long-tail keywords, because of the small competition, high accuracy, can bring accurate inquiries for enterprises, and is conducive to the improvement of core keyword rankings, so long-tail keyword optimization ranking can not be ignored.
That's itForeign trade marketingThe company's Yuncheng network shared four tips for enterprises to improve the natural ranking of foreign trade, hoping to help enterprises.
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