Recently, Hello Kitty celebrated its 50th birthday. In the 1970s, Hello Kitty came out in Japan. Her sweet and innocent image full of pink dreamy temperament has deeply attracted fans around the world, and thousands of daily necessities, gifts, and consumer goods printed with it have become popular in Asia and even the world. The same is true in China, where almost every girl born in the 80s and 90s has had a girlhood dominated and filled by hello kitty.
In the new century, these girls, who had been occupied by Hello Kitty as a girl, began to step into the workforce and start their own families. In 2006, China Merchants Bank Credit Card partnered with Sanrio to launch China's first female-themed credit card, the Hello Kitty Fan Credit Card. It was the first time that a financial company had responded to their feelings from a woman's perspective, and the number of credit cards issued in the first year exceeded 2.3 million.
After the success of women's credit card products, China Merchants Bank credit cards continue to cover the high-frequency life scenarios of young people through eating, drinking, and entertainment benefits such as "meal tickets" and "movie tickets", and in the process, they have established a deeper connection with female users and have a more dimensional understanding of them in the consumption scene.
China Merchants Bank Credit Card has always focused on meeting women's "needs for a better life". Whether it is a luxury lipstick gift for their consumption psychology, or an activity to accompany them to explore the world, China Merchants Bank Credit Card has always been closely connected with Chinese girls who are brave enough to pursue their dreams. This in-depth understanding of the needs of female users and the provision of differentiated services have enabled China Merchants Bank credit cards to establish trust and dependence in the minds of female cardholders in China, and become an indispensable part of their lives.
So far, China Merchants Bank has launched 14 Hello Kitty themed credit cards, each of which has been warmly welcomed and loved by female users. More than 13 million of these credit cards have been issued. Cardholders can not only use these credit cards to pay for purchases, but also by getting more deals, as well as more personalized services and experiences.
The total annual consumption and proportion of female cardholders have been showing a year-on-year trend for many years. "China Merchants Bank Credit Card has 70 million cardholders today, of which 33 million are female cardholders. In 2022, the total transaction volume of China Merchants Bank credit card will exceed 48 trillion, and the number accounts for less than half of the female cardholders' consumption accounts for almost half of the country.
On December 3, on the occasion of the 21st anniversary of the issuance of the card, China Merchants Bank Credit Card once again renewed two female-themed credit cards that are popular among female users - Hello Kitty Pink Graffiti Card and Freedom Life Platinum Credit Card (Pink Version).
Whether it is a new experience brought by a one-night lifestyle hotel, or the romance of a bouquet of flowers, or the peace of mind of a return shipping insurance, China Merchants Bank Credit Card hopes to support and accompany female customers to better enjoy themselves and experience a better life through the affordable rights and activities carried by the card.