On the last day of 2023, a number of ** in Heilongjiang Province issued a "New Year's Thank You Letter from Heilongjiang Province to Tourists and Friends at Home and Abroad", "This winter, your preaching has made many Longjiang people 'can't be rectified', which moved us to tears, and your encouragement and support ......."”
According to Heilongjiang**.
Recently, cities such as Harbin in Heilongjiang have become popular tourist destinations, attracting many foreign tourists. On the one hand, it has created economic benefits for the local government, and on the other hand, it is also a test for the city's reception capacity and service level.
For example, a few days ago, a girl complained about the 13 pieces of pot-wrapped meat she ate in a restaurant in Harbin for 68 yuan, and the bottom of the pot with sauerkraut was also arched. Later, the girl sent ** again, saying that the store owner had apologized, and explained that her sister came to help temporarily, and she made a mistake **, and a pot of meat** was 58 yuan.
The girl said that she was a native of Harbin and brought friends from other places to eat, "I wanted to show the other party that local food is affordable", but I didn't expect the experience to be good. It was originally a trivial matter, but after the fermentation of the Internet, some local netizens reprimanded ** for being too expensive and "discrediting the city", this voice showed their hospitable side, indicating that the locals cherish the image of local tourism, and do not want some negative consumer experiences to damage the reputation and reputation of the place.
The shopkeeper involved also transferred 888 yuan to get the girl to delete **, but it was returned. In fact, it is easy to delete, but it is difficult to delete the quality of the service experience. This is true for a specific business and for the local tourism industry as a whole. Combined with the turmoil, a bad dining experience was watched by the whole network, which is actually a powerful reminder for the local tourism industry.
In order to attract tourists, in addition to marketing and publicity in some cities, including Harbin, various "fancy pet customers" measures have also been introduced, such as the extension of popular projects, free "subway ferry tickets", the opening of convenient special lines and special trains, the opening of ** canteen parking lots, etc., which have received a lot of praise and shown the sincerity of hospitality. But for tourists, these "fancy pets" tricks may be more likely to be the icing on the cake, and the tourists' travel experience must be felt more clearly in the details of daily eating, drinking and playing. No matter how "spoiled" the place is, no matter how many tricks there are, if a tourist goes to a restaurant to eat or is slaughtered by a taxi, it may affect their overall travel experience.
To put it bluntly,It is easy to "pet customers", but the continuous improvement and optimization of the business environment is not an overnight effort. The image and reputation of the local tourism environment are accumulated by word of mouth and high-quality experience. It's not a grand narrative, it's woven into every detailIt is necessary to let each business truly form a conscious awareness of "everyone is a business environment" and take the initiative to serve tourists well, so as to form a safe and comfortable tourism environment.
Now is the era of social **, and the operation of local tourism will be amplified by the magnifying glass effect of the Internet. Therefore, the enthusiastic publicity of tourists from other places can make many Heilongjiang people "can't be rectified", and a bad dining experience can also spread all over the Internet.
In the final analysis, tourism is a service industry, and what can impress tourists is a good level of service in addition to good tourism products. So,In addition to introducing some temporary "pet customer" measures, the local government should also continue to improve the market environment and business environment, so as to truly make "pet customers" become a kind of consciousness of the majority of businesses.
*: Red Star News.