I. Introduction.
In recent years, with the rapid development and popularization of Internet technology, community new retail, as an emerging business model, is gradually changing the consumption pattern and industrial structure in rural areas of China. In the context of the rural revitalization strategy, the new retail of the community has played an important role in promoting the upgrading of the agricultural industry, promoting the integrated development of urban and rural areas, and helping farmers increase their income with its unique operation model and service advantages.
Second, the connotation and characteristics of new retail in the community.
Community ** new retail is a new type of retail format that relies on the mobile Internet platform to collect the consumption needs of community residents online and distribute them to the community offline. It is characterized by pre-sale +** to reduce circulation links, reduce costs, realize the efficient and direct delivery of agricultural products from the field to the table, and also provide consumers with richer, fresher and more cost-effective commodity choices.
3. The role of new retail in the community in the rural revitalization strategy.
1.The builder of the upward channel of agricultural products: the new retail of the community can effectively solve the problem of difficult sales of agricultural products, and broaden the sales channels of agricultural products by building an online platform, helping farmers to directly deliver high-quality agricultural products to urban consumers and maximize the value of agricultural products.
2.Booster for the revitalization of rural industries: Through the integration of industrial chain resources, the new retail in the community guides the development of agricultural production in the direction of standardization, scale and branding, which effectively promotes the integration of rural primary, secondary and tertiary industries and enhances the overall competitiveness of the agricultural industry.
3.The connection between urban and rural integrated development: the new retail in the community has broken the spatial constraints of the traditional retail industry, and built a two-way circulation channel for urban and rural goods and services through the combination of online and offline, which is conducive to narrowing the gap between urban and rural areas and realizing the integrated development of urban and rural areas.
Fourth, the specific role of new retail in the community in the rural revitalization strategy.
1.Enhance agricultural output value and increase farmers' income: The new retail in the community makes the sales of agricultural products smoother, improves the efficiency of agricultural product transactions, helps to increase agricultural output value, and brings tangible economic benefits to farmers.
2.Optimize the allocation of resources and promote industrial upgrading: The new retail in the community is market-oriented, and through the accurate grasp of market demand, it guides the adjustment of agricultural production structure and promotes the upgrading and transformation of the agricultural industry.
3.Innovate employment forms and help targeted poverty alleviation: New retail in the community not only creates new jobs, but also provides flexible employment opportunities for rural surplus labor, especially for rural households in poor areas, which can take this opportunity to achieve poverty alleviation and increase income.
4.Promote the construction of rural informatization and improve the level of public services: The development of new retail in the community has driven the construction of rural e-commerce and logistics systems, accelerated the process of rural informatization, and further improved the level of rural public services.
V. Conclusions. To sum up, the new retail of the community plays an important role in the rural revitalization strategy, which injects a strong impetus into rural revitalization by innovating business models, deeply excavating and releasing the vitality of the rural economy. In the future, we should continue to explore and improve the new retail model of the community, so that it can play a greater role in promoting rural revitalization, and truly achieve the goal of strong agriculture, beautiful countryside and rich farmers.