In 2023, plug-in hybrid and range extender models have a sense of dominance in the domestic market.
In the early stage of the development of new energy vehicles, most of the market at that time advocated the direct development of pure electric technology. However, with the popularity of BYD, Ideal, Wenjie and other models in the market, concrete data has made car companies gradually realize that the hybrid and extended range models that were previously despised are timely to meet the current consumer demand for new energy vehicles.
Car companies have abandoned the "closed-door" marketing technology and instead put solving the current anxiety of users as the first priority, so this year a considerable number of car companies have introduced hybrid or extended range models to the market.
"The first to eat crabs" BYD
BYD is the first in China to start the layout of plug-in hybrid models. In 2022, BYD's cumulative sales will reach 186850,000 units, of which 50 are hybrids6%, a year-on-year increase of 24669%。At the beginning of 2023, the BYD Qin DM-i Champion Edition will drop the ** to below 100,000 yuan with the strategy of "the same price of oil and electricity".
In addition to sedans and SUVs and other markets, BYD's new Formula Leopard Leopard 5 launched this year is the first model born from the new DMO super hybrid off-road platform, with a longitudinal layout of the engine, which is the same as 1The 5T engine is more powerful than the fuel vehicle. According to the latest data, the equation Leopard Leopard 5 is in 1218—12.24 sales of 1249 units, becoming the sales champion of the new energy square box this week.
BYD has reaped dividends with its first-mover advantage and accumulation in hybrid technology, from the development of hybrid technology in 2003 to the launch of the first mass-produced plug-in hybrid model F3DM in 2008, and then to the third-generation Super DM-i in 2018, and aiming at the momentum, it began to expand its advantages to all fields.
"Take advantage of the situation" Geely Galaxy
In March 2023, Geely Galaxy, as a new high-end new energy sequence under Geely, will be positioned at about 15-300,000 yuan, undertaking the middle ** interval of geometry and ZEEKR. Among them, the L series is a plug-in hybrid model, using Raytheon 8848 Shendian hybrid, the core of the technology is a 3DHT transmission, a variety of working modes to achieve the purpose of energy saving.
In July, Geely Galaxy's first plug-in hybrid A-class SUV Galaxy L7 was launched, based on the E-CMA architecture, the first to use the Aegis battery safety system and the three major technologies of the Galaxy N OS, and the intelligent cockpit is equipped with 8155 chips, ** in 13870,000-18It has a very high cost performance ratio of 570,000 yuan, and the sales volume exceeded 10,000 units in the first month of delivery.
Immediately after the second product, the sedan Galaxy L6, was officially launched on September 16, ** positioned at 11580,000-14980,000 yuan, directly referring to BYD Qin plus DMI. In November, Geely New Energy sold 650,000 units, an increase of 88% year-on-year, and the two models of the Galaxy contributed 1380,000 units.
In order to further enhance its competitiveness, the Galaxy brand has created an independent sales channel, which has opened more than 450 stores, and plans to target about 700 stores by the end of the year, which will be further strengthened on the sales side.
"Try to catch up" Lantu
The 2024 PHEV is a mid-to-large sedan positioned as a high-end luxury executive attribute. The power is equipped with 1The 5T turbocharged engine and extended-range hybrid system are equipped with a front and rear dual-motor four-wheel drive system, and the 000 acceleration is 59 seconds.
With a wheelbase of 3,000 mm, the new car is comparable to the "56E", with a pure electric range of 262 km and a comprehensive range of 1,260 km, a four-seat standard massage ventilation and heating, a rear leg rest executive cockpit, a predictable magic carpet chassis, and L2Level 9 intelligent driving assistance system.
The motor structure of the VOYAH Chasing Light PHEV is P1+P3+P4, and the engine adopts a single-speed direct drive, which is similar to the overall structure of the BYD DM-P. In the low-to-medium phase, it is completely driven by the electric motor, similar to the extended-range version, and in the high-speed cruising phase, it is driven by 1The 5-liter engine is directly driven. And if instantaneous acceleration is required, both the motor and the engine are plugged in.
This year's very volatile hybrid track, after the addition of the VOYAH chasing light PHEV, the competition in the same level of the market will reach a new level, and for the VOYAH brand itself, it has improved its own product matrix and met the different car purchase needs of consumers.
"Accelerated layout" Chery
Following the successive debut of hybrid models such as Fengyun A8, A9 and T11, the "native super hybrid SUV" Fengyun T9 ushered in the first car off the assembly line, and Chery New Energy's strategic layout has been accelerated again.
Fengyun T9 is a "native super hybrid SUV" created by Chery on the Mars architecture-super hybrid platform, which is positioned in the high-speed growth hybrid SUV market of 15-200,000 yuan, and is equipped with the hybrid technology of the Kunpeng super hybrid C-DM platform, with the highest mechanical efficiency of the super electric hybrid 985%, WLTC fuel consumption per 100 kilometers is as low as 52l。
The launch of the first Fengyun T9 is another important milestone in the comprehensive promotion of Chery's new energy strategy. In the future, Chery will launch 11 new models within two years, helping Chery launch a comprehensive impact on the market.
According to data from the China Association of Automobile Manufacturers, from January to November 2023, the cumulative sales of plug-in hybrid vehicles will be 24390,000 units, an increase of 835%, much higher than pure electric vehicles 23With a year-on-year growth rate of 6%, according to **2024, the main force of China's new energy vehicle market will also be hybrid (extended range) models.