There are many popular people, and recently Dong Yuhui and Dongfang Selection have been in trouble again:
Dong Yuhui's "small composition" incident small essay is one of the important reasons why Dong Yuhui is loved by everyone, the talented words, the emotional narration, or inspiring, or thought-provoking, or shocking ......This time, it was Dong Yuhui's "small composition". Oriental selection invites fans to take credit:The small essay was written by us, by the team, not by Dong Yuhui。Dong Yuhui replied to the fans' concerns in the live broadcast, he wrote it, the team also wrote it, and some of it was done together. The response was inaccurate. Once again, it aroused the response of Dongfang Selection, and attracted Sun Dongxu, CEO of Oriental Selection, to explain it specifically. However, Sun Dongxu's explanation played 50 boards for each side of Dong Yuhui, and clearly replied that he did not treat Dong Yuhui badly, and at the same time mentioned the treatment given to Dong Yuhui by the company (although it was more ambiguous). This once again caused discontent among fans:Does Dongfang Selection want to marginalize Dong Yuhui?Is it going to "Dong Yuhui" internally?Angry fans instead poured into rival Gaotu Jiapin's live broadcast room, causing Dongfang Selection to lose fans, the number of live broadcasters dropping, and even causing the company's stock price to plummet by 7%. From the perspective of Dongfang Selection, Dong Yuhui's family is dominant, and most of the company's performance is carried by Dong Yuhui alone, which is indeed a big risk. But from a practical point of view, Dongfang selected this brand, to a certain extent, Dong Yuhui created. If there is no Dong Yuhui, Dongfang Selection and the New Oriental behind it may still be struggling in the quagmire of transformation. From this point of view, Dong Yuhui is worth this high salary. Fans recognize it, and everyone is convinced. But it is clear that within the Oriental Selection, some people are not convinced. Judging from CEO Sun Dongxu's apology, he doesn't seem to accept "Dong Yuhui's high salary" from his heart.
The "stinky problem" of ordinary people
Back to the focus of this event, "small composition". I believe that even if we don't say it, many people will not think that these "small compositions" are all from Dong Yuhui's hand. It is impossible for a person to be all-round - "astronomy and geography, ancient and modern, Chinese and foreign, omniscient and omniscient", and it is impossible to have unlimited energy, behind Dong Yuhui, it is normal to have the support of a professional team. Dong Yuhui can integrate his feelings into the "small composition" and infect fans through his own play, which is a great ability in itself. I have heard a lot of Dong Yuhui's small compositions, and I am really amazed by his eloquence and appeal. I have read "The Ordinary World" that Dong Yuhui strongly admires, no less than 10 times, and I deeply agree with him. But if I were asked to talk about it, even if I held Dong Yuhui's small composition, I still couldn't tell him as appealing. As an ordinary person, after experiencing a lot of things, I recognize myself as an ordinary person and sincerely admire Dong Yuhui's achievements. But the people selected by the East obviously didn't think so:Aren't you Dong Yuhui just lucky to seize this opportunity? It's because our manuscript is well written, so let's talk about it, and it's not necessarily not popular. To put it bluntly, it is a "disconvinced" in my heart, feeling that other people's success is just bumping into good luck. Give yourself a chance that you might be able to do better.
Including Sun Dongxu, the CEO of Dongfang Selection, may also have such thoughts in his heart. Otherwise, it is impossible to explain how if they are not acquiesced in or authorized, how dare they repeatedly hold the "small composition" and reply to Dong Yuhui?This unconvincing mentality is of course very helpful for individuals to continuously expand the boundaries of their abilities and grow themselves. But showing it, especially in front of customers, becomes a very unprofessional "stinky problem". If you feel that your copywriting is well-written, and you don't get the income you deserve or your income is low, you can communicate through internal channels, and if the communication is fruitless, you can also choose to change jobs, and there is no need to disclose it to the outside world. If it is hypocritical and feels that he has made a lot of credit, and others are not great, then it is purely a lack of boundaries and professionalism. Has anyone ever seen a leader's speech so well received that the secretary came out and said that I wrote the draft?The actor performed well, and the script was written by himself?......It's just a difference in the division of work. You are good at copywriting, Dong Yuhui is just a speech he is good at. As a part-time worker in the workplace, the most important thing is:Do your job well, not hypocritical, not narcissistic, put away all kinds of "stinky problems" that no one is satisfied with, and cooperate with colleagues and superiors to achieve the expected results. That's all. What do you think?