The Dong Yuhui incident was triggered by a small essay and ended with Sun Dongxu's dismissal.
In this matter, Dongfang selected Tianquan, the anchor who went from CEO to smashing mobile phone, jumping up and down is not lively. In fact, even ordinary people can see at a glance that this is a part of Dongfang Selection, deliberately suppressing Dong Yuhui. How risky is it to suppress an anchor who is related to the life and death of the company, will Sun Dongxu not know? But why did he insist on doing it? I have a few comments, and I welcome criticism and correction.
While it does seem illogical to suppress star employees who are critical to a company's survival, there may be several complex reasons behind this behavior.
First of all, the existence of Dong Yuhui, Sun Dongxu thought that it had threatened his power. Dong Yuhui not only has a huge fan base, but also has a very good popularity. Even Ni Ping bluntly said: "Because of Dong Yuhui, I met Sun Dongxu", if a person feels that their position is threatened, they will treat employees who are more popular than themselves as imaginary enemies, and will soon take action to limit the growth of employees and destroy their reputation. For example, this small essay incident is nothing more than to make netizens think that Dong Yuhui is actually not so talented. Who knows, what netizens value is not small compositions, but Dong Yuhui's ability to say a lot of golden sentences casually on the spot. At this time, Mr. Sun completely made a mistake.
Secondly, after the outbreak of small composition time, Dong Yuhui returned to his hometown in Shaanxi. Oriental Selection announced that Dong Yuhui was temporarily off the air. Without Dong Yuhui's promotional poster, Mr. Sun undoubtedly occupied the C position that originally belonged to Dong Yuhui. In this way, Mr. Sun's intention is obvious. By suppressing Dong Yuhui's "personality", he did not succeed, but your existence has always been a threat to me. So I still have to be steadfast in my work. Mr. Sun dropped his mobile phone in the live broadcast and broke the news about Dong Yuhui's salary, all for this purpose. However, I don't think this step has yet reached the point of exhaustion. That is, to put a message out to test the reaction of netizens. Of course, in the end, only a few words of cynicism were obtained.
The "egg yolk crisp" incident that detonated ** finally pushed this matter to a climax. Due to the inappropriate remarks of the Tianquan anchor, Yu Minhong had to go down in person and announced that he would stop broadcasting for one day. However, there is no way back. Dongfang Selection lost more than 2 million fans overnight, while Dong Yuhui increased his fans by more than 3 million. Seeing that the general trend has gone, Dongfang Selection announced the removal of Mr. Sun from the position of CEO at noon on the 16th.
Looking back at the whole thing now, it is actually Mr. Sun's selfishness and jealousy. Of course, it is also related to New Oriental's toxic corporate culture. They have always made it their mission to isolate and suppress talented people. Luo Yonghao, Li Xiaolai and others are good proof. It is no wonder that many people ridicule New Oriental as the "Whampoa Military Academy" for China's entrepreneurial talents, and has always imported talents to the society, but they have never been able to retain talents.
Before I posted this, I suddenly realized that there was another possibility. Before revealing the answer, think about a question. When it comes to Oriental Selection, what is your first reaction? It won't be Yu Minhong, let alone Sun Dongxu, but Dong Yuhui. If this is the case, then Yu Minhong's evaluation of Mr. Sun, "Xiao Sun is a young man with momentum, but sometimes he doesn't pay much attention to methods", is really scary. And Dong Yuhui was destined to be an outcast from the moment he became popular. Dongfang selected Sun Dongxu and was dismissed