In 2021, in accordance with the overall requirements of the Ministry of Commerce, Beijing formulated and issued the Implementation Plan for Cultivating and Building an International Consumption Center City in Beijing (2021-2025).
In this context, Beijing's cultural tourism and catering industries continue to innovate, keep up with trends, meet the different needs of consumers, and help build an international consumption center city. Steaming dumplings and hot pots, as well as a variety of winter tonic dishes, also add a warm winter atmosphere to the winter in Beijing. This winter, the year-end consumption season is superimposed on the "Double 11" promotion, and various business districts have prepared a colorful winter consumption feast.
Universal Beijing Resort, located in Tongzhou District, Beijing, has a deep insight into the increasingly diversified market needs of consumers in the Chinese market, and has continuously polished and innovated to launch an upgraded series of winter themed activities, which not only enriches the winter tourism consumption experience of tourists, but also stimulates the vitality of the winter tourism market.
On December 11th, the capital finally ushered in a snowfall in anticipation, and at this moment Universal Studios Beijing became more and more romantic in the snow, as early as November 30th, the "first snow" has already fallen at Universal Studios Beijing, marking the official opening of the winter mode of Universal Beijing Resort this year. As a new landmark of Beijing's cultural consumption, Universal Beijing Resort has been committed to creating a high-quality experience for visitors in recent years, following the first autumn-themed event, the "Winter Holiday" theme activity, including romantic snow scenes, festive installations, limited performances, lively markets, etc., makes full use of the advantages of seasonal landscapes to create an immersive holiday gathering experience for tourists.
According to reports, the "Winter Holiday" event will last until January 7, 2024. Universal Beijing Resort said that at that time, in addition to the real and illusory snow elements, in the winter of Universal Beijing Resort, tourists may also encounter real snow unexpectedly and experience a unique winter holiday.
A wide range of winter holiday-themed products are available, including warm little penguin Charlie Wiley knitted scarves, Hogwarts four house checked cardigans, Kung Fu Panda and Pinggu bunny hats, Transformers original series knitted scarves, etc., and special winter holiday face painting. The abundance of warm winter goods is not only a great way to reward yourself at the end of the year, but also a great gift for friends, family, partners and lovers, making the time warmer together.
The off-season is not light, and Beijing's winter tourism consumption not only covers many characteristic scenic spots, but also ice and snow consumption is a popular choice today.
Beijing's ice and snow sports consumption season was launched last weekend, and no less than 30,000 ice and snow consumption coupons will be issued, with an area of more than 1 million square meters of ice and snow activities.
In recent years, with the continuous heating up of the ice and snow economy, winter tourism projects are becoming a new driving force in the winter consumer market. According to data from platforms such as Ctrip and Fliggy, the search popularity of keywords such as "skiing" and "hot springs" has soared recently, and the number of orders has increased rapidly, and the "winter tourism fever" has arrived earlier than in previous years.
Since 2019, there have been more than 3,300 first stores in Beijing, which is in the first echelon in the country; 80 time-honored craftsmen in Beijing have been identified, and more than ninety percent of time-honored enterprises have reached online sales and more than seventy percent have carried out live sales; A total of 60 brands have been incubated in 6 new consumer brand incubation pilot bases, and more than 300 new consumer brands have been stored in the city; A total of 13 regional headquarters of consumer multinational companies have been identified; There are 12 pilot stores in Beijing that are ready to buy and refund taxes, ranking first among cities in the countryBeijing has achieved fruitful results in the second anniversary of cultivating and building an international consumption center city, and will continue to create a new immersive and interesting business, culture, tourism and sports integration consumption scene in the future. At the same time, relying on the business district to continue to prosper the night economy, it will continue to enhance the domestic and foreign influence of the "Night Beijing" characteristic consumption landmark, integrated consumption check-in place, and quality consumption life circle. (Du Juan, Beijing Reporter Station, China).
*: China**Net.