At the end of the Spring Festival holiday, all parts of the country are full of strong New Year's flavorThe cultural tourism market is also "hot and hot". All localities have made moves to carry out theme activities around festivals, local characteristic culture, and intangible cultural heritage traditional folk customsTake multiple measures at the same time, enrich the business format, and show the local characteristics to the fullest. Affected by a variety of favorable factors such as policy, supply, and publicity, people's willingness to travel is highA number of indicators, such as the number of trips and the total amount spent on trips, hit record highs. According to the statistics of the Ministry of Culture and Tourism, during the 8-day Spring Festival holiday, domestic tourism will travel across the country4.7.4 billionPerson-times, year-on-yearGrowth of 343%。
I also drove around during the holiday, and the major scenic spots were crowded, so it was not lively.
The holiday was taken in the Longmen Grottoes Scenic Area in Luoyang, Henan.
The efforts of both supply and demand have injected new vitality into the diversified development of the cultural and tourism industry. However, opportunities and challenges coexist, and there are still some problems behind the prosperity of the cultural tourism marketIt deserves our attention and consideration.
Take this Spring Festival holiday tourism as an example, some problems of tourists in the travel process have aroused widespread discussion and attention: Sanya's return ticket to Beijing and Shanghai is as high as 10,000 yuan, and many tourists are stranded and unable to leave; National swimmer Fu Yuanhui was on a chartered tour in Changbai Mountain, Jilin Province, when he was caught up in a chartered car by a chartered driver. And not only for touristsIt brought a bad experience, and also greatly reduced the image and reputation of the local city.
Image source network. These chaos is the tip of the iceberg exposed in the Spring Festival tourism market, and it also gives a warning to cultural tourism in various places:When the cultural tourism in various places is crazy involution and desperately promotes to attract tourists, is the local tourism service enough to catch this "splashing wealth"?
Details determine success or failure, and every detail that tourists feel in a tourist city is possibleIt directly affects their feelings and evaluations of the local area. In addition to the needRelevant departments to strengthen the supervision and management systemIt is more necessary for local cultural tourism to find a wayCreate a more convenient and comfortable experience for touristsSuch as the introduction of modern technology and other means as well as the form that the masses like to see, for touristsVoice explanation, map navigation, independent sharing, live broadcast of scenic spots, cultural and creative exhibitions and other services.
The map lights up. 
Attraction navigation. 
Punch notes. Take the "smart guide" product of Blink Cat Technology as an example
I also felt some inconvenience when traveling during this holiday: each scenic spot is crowded, and some scenic roads are narrow, so there is no time to stop to check the scenic spot commentary, and the scenic tour guide is more expensive, usually ranging from 400-800 yuan. If you want to know more about the history of the site, it is very troublesome. If you can put something like thatThe application of smart guide products to each scenic spot can bring "surprises" to both scenic spots and tourists.
Audio guide. 
Attraction introduction. 
*Introduce. Take the "smart guide" product of Blink Cat Technology as an example
Of course, during the peak tourism season, tourists also need to plan and plan before traveling, abide by the rules, and try to avoid risks.
Consumption is the first driver of economic growth, Spring FestivalThe growth of cultural tourism consumption has undoubtedly brought new opportunities for the high-quality development of the economy. However, the fiery enthusiasm for consumption needs more thoughtful care. Scenic spots around the country need to strengthen policy guidance, standardize service standards, innovate products, and use modern technology to further promote the integration of culture and tourism. Taking the Spring Festival as a starting point, under such a development trend, we believe2024 will be a year for the cultural tourism industry to shine and continue to "get out of the circle"!
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