As a leader in the tea industry, Uncle Qiu has been committed to bringing consumers a high-quality tea experience. And the little parrot bebe, with its cute and cute image, quickly captured the user's mind and love.
In just a few months, Uncle Qiu and Bebe have successfully collaborated four times, each time bringing us a new tea experience.
The first co-branding: autumn and winter new products raw cheese special drink series
With the advent of autumn and winter, Uncle Qiu has two-way linkage with the little parrot bebe in the product to further create the second breakthrough point of product innovation, and launched the first "raw cheese" series of milk tea drinks.
Preferred classic New Zealand imported cheese, integrated with newly upgraded 0 non-dairy creamer plateau milk, exclusive special high-quality raw buttermilk, with cups and cups of freshly extracted Qingshan Beidou high orchid aroma, the tea is fresh and full, the milk is sweet and mellow, and the taste is light and not greasy.
The second co-branding: Christmas new cranberry berry special drink series
Combining the new strawberry and the cute little parrot bebe brings visual inspiration at the same timeFocusing on the warm winter celebration atmosphere of the Christmas season, Uncle Qiu has created a new visual system with light pink and warm tones, triggering emotional sensory experiences such as beauty, warmth, dreaminess, and **, the traffic password of the visual hammer is successfully grasped.
The strawberry bebe packaging cups and insulated bags around the theme of the joint new product festival are warm and pink, full of winter vitality, which is quite eye-catching, and with the same color cranberry fruit drink, the joyful atmosphere of Christmas is immediately in place.
The third co-branding: moisturizing new product Golden Orange Orange Special Drink Series
Uncle Qiu takes advantage of the characteristics of the winter season, and strives to meet the needs of consumers in autumn and winter to moisturize and nourish and supplement VC.
Selected seasonal fresh Gannan navel oranges, with a double tea base, Rainforest Alliance certified alpine jasmine green tea mix Rainforest Alliance certified fresh white orchid snew oolong tea, a sip to meet the needs of fresh and sweet taste in winter, meaning a bite of golden orange, New Year's must be orange.
The fourth co-branding: the new Spring Festival new sugar flute drink series
The Spring Festival is one of the most important traditional festivals in China. On this festive occasion, Uncle Qiu and Little Parrot Bebe have teamed up to launch a series of special drinks for the Chinese New Year. Based on the traditional tea culture, it integrates modern taste and creative elements, bringing consumers a tea drink with both traditional charm and fashion sense - Sugar Fulu!
The Year of the Dragon Red arrives, and Fu Lu be indispensable. Uncle Qiu selects sweet red hawthorn from Linyi, Shandong, China's "hometown of hawthorn", with thin and bright red skin and thick flesh, and integrates it into tea, which not only retains the medicinal value of hawthorn, but also brings a different flavor to the tea.
In addition to the product packaging design, Uncle Qiu also launched the figurine-level little parrot Bebe co-branded ornaments and exquisite themed refrigerator magnets and stickers in line with each series.
Uncle Qiu's ornaments are made of ABS and PVC materials, and the quality has reached the level of figures. The ingenious design of small buckles is convenient for fans to be used as ornaments and ornaments, further broadening the diverse scenarios used by consumers. The refrigerator magnet is made of acrylic and soft rubber magnet material, the veneer is clear and shiny, waterproof and not easy to fade, the rounded corner design is not easy to scratch, wear-resistant and durable, fun and smart, and it is also good-looking and practical.
Four collaborations, each of which brought us a new tea experience. The cooperation between Uncle Qiu and Bebe is not only a simple business cooperation, but also a cultural collision and integration. They use tea to convey their love for life and the pursuit of beautiful things. We look forward to continuing to work together in the future to bring us more wonderful tea journeys!