Looking back on the whole year of 2023, China's leading liquor circulation enterprise - Yijiu Yijiu Liquor Platform Technology Co., Ltd. (hereinafter referred to as 1919) has achieved remarkable results, achieving a transaction volume of more than 10 billion yuan and continuing to maintain profitability. Not only that, but it has also successfully expanded its offline stores and made a huge breakthrough in the first channel.
According to Zheng Guangxian, general manager of 1919 Digital Business Group, the 1919 e-commerce sector will achieve a transaction volume of 6.6 billion yuan in 2023, a record high, accounting for more than half of the overall transaction volume of the 1919 platform, and making continuous profits.
618 and Double 11 became important nodes in 1919. During the 618 in 2023, 1919 achieved extraordinary results, breaking the record again and becoming"Quadruple champion"。Specifically, their trading volume on Tmall reached 24.8 billion yuan, becoming the first place in the food industry and wine category on Tmall; The trading volume of Douyin and Kuaishou reached 20.3 billion and 12.6 billion yuan, becoming the double champion of Douyin and Kuaishou in the wine industry. During the Double 11 period, the cumulative turnover of 1919 on various e-commerce platforms exceeded 1.8 billion yuan, a year-on-year increase of 400%, and ranked first in the wine category of Tmall and Douyin.
1919 is able to achieve a full range of coverage on multiple platforms, mainly thanks to their online channels"Fast, accurate, ruthless"Tactics. In the face of the e-commerce festival and the first war in the wine industry, 1919 is the main hit"Don't stay up late, don't burn your brain, it's cheap, close your eyes", bringing the most direct benefits to consumers. By directly hitting the pain points of consumers, they to:"Fast, accurate, ruthless"'s strategy has stood firm at the starting line.
However, 1919 was able to successfully land"Fast, accurate, ruthless"Strategy doesn't happen overnight. In recent years, they have adopted an ecological matrix and an open business strategy to build an omni-channel traffic matrix. Today, 1919 has become the largest, most abundant and fastest performing professional liquor e-commerce platform in China, and has long occupied the leading position in alcohol sales on platforms such as Tmall, Douyin, Meituan, and Ele.me.
1919 dared to "toss" and was willing to take risks, which is one of the reasons for their success on the liquor distribution track. The wine industry itself needs continuous innovation and change, and 1919 is constantly moving forward on this road through continuous "tossing".
Through the expansion of offline stores and the rapid development of online channels, 1919 has successfully created an omni-channel traffic matrix and continuously refreshed sales records. They dare to "toss" and strive for innovation, so that they can stand out in the highly competitive liquor distribution market. Looking ahead, we can expect 1919 to continue to achieve even more in the future.