Text: Talking nonsense about cars
An insurance policy made Xiaomi Auto a hot search again.
On the insurance policy, the ** of the Xiaomi Su7 is 36140,000 yuan.
Then, everyone began to speculate, 36140,000, which may be the final price of Xiaomi SU7 Max!
However, it didn't take long for the Xiaomi Su7 to cost 36140,000 yuan", once again by Wang Hua, general manager of the public relations department of Xiaomi Automobile, "refuted the rumors"!
Xiaomi Su7**, has also become a fan again!
So the question is, how much is the ** of Xiaomi Su7?
On this subject, I will say the number, 19980,000, no more!
There is sufficient evidence about this **, and only three reasons are mentioned below, let's see if it makes sense.
Xiaomi, starting from making mobile phones, and has developed for nearly ten years, it has the current scale, and then, the development in the field of some small household appliances is not bad, so its user base does seem to be relatively large.
However, there is still a big difference between building a car and building a mobile phone.
Although it is a new energy vehicle, it does not depend on the engine, gearbox and other traditional three parts, but your chassis must always be tuned, and you have to hit the screws one by one!
Perhaps, there are some things you can buy, but you may not be able to buy them with experience!
And Xiaomi Automobile, which just happened to get the qualification to make cars, chose to "build its own car", and took a completely different path from other new power car companies, and it did not find other mature large car companies to OEM,Unlike Li Auto, NIO, Huawei, etc., it cooperates with mature large car companies.
This means that Xiaomi cars are facing greater challenges, and of course, there may be more problems they face.
Therefore, as consumers, especially the first batch of users, they will question the stability of Xiaomi Su7 and other aspects, then, this will definitely affect its sales.
If the price is too expensive, for example, more than 400,000, then how many people are willing to be "guinea pigs"? What about buying a big electric toy? Unless the usual pocket money is 8 figures.
Mr. Lei, has been emphasizing that Xiaomi has invested a lot in cars, tens of billions at every turn, Xiaomi Su7 has a very high R&D cost, and the materials are very solid (co-authoring other new energy vehicles are cutting corners?). ）。
But what does this have to do with us consumers?
Your high cost means that you can't control the cost yourself, you have no bargaining power, and you can't let consumers pay for you.
As a consumer, whoever has a cost-effective car, I will buy it, there is nothing wrong with that, right?
BYD, why can people sell it so cheaply?
Isn't it that people can do everything by themselves, sales can go up, and they can dilute the cost, and they can continue to reduce prices and give profits to consumers.
What's more, now the entire chain of domestic new energy vehicles has been very mature, like the core components of new energy vehicles, more than one company can be found in China.
For example, the power battery of the car can be bought from BYD and CATL, no matter which one you choose, it will be guaranteed.
Motor, I can find BYD to buy, it is estimated that I can find United Automotive Electronics UAES, Inovance United Power, Huawei and other leading companies.
electronic control, but also to find the corresponding ** business.
Car machine chips and intelligent driving chips are basically bought by Qualcomm, and Xiaomi Auto, as a shareholder of Qualcomm, must have no more bargaining power.
As long as there is more than one business and is not monopolized, then the cost can be suppressed.
Take ternary lithium batteries as an example, many people may think that ternary lithium batteries are expensive and costly, which is just an excuse for car companies to advertise and reduce prices. The latest Buick E5 Pioneer Edition, with a range of 545 kilometers, uses a ternary lithium battery of 68 kWh, but the price is only 16990,000.
Therefore, as long as there is bargaining power, the cost will not be too high.
If someone keeps telling you that the cost is very high and the investment is very large, it can only mean that he is going to "cut leeks"!
As a consumer, brand aside, everyone must shop around first when buying something. What's more, it's still a big car, even if you buy a mobile phone, you have to shop around for a refrigerator and color TV.
And Xiaomi Su7, it has not yet reached the point where it does not choose.
Because, there are many competing models of Xiaomi SU7.
For example, ZEEKR 007, Xpeng P7, NIO ET5, Tesla Model 3, Geely Galaxy E8, Zhijie S7, Star Era, etc., the price range of these models is 20-300,000 yuan.
If the price of Xiaomi Su7 is more expensive, even Mercedes-Benz C-Class, BMW 3 Series, and Audi A6L may become competing models.
For the same more than 400,000 yuan, would you be willing to buy an Audi A6 or BMW 3 Series? Or buy a Xiaomi SU7 electric car that has never been tested in the market?
I think most people will definitely choose the BMW 3 Series and the Audi A6.
Maybe, someone said again, Xiaomi Su7 has a high configuration.
In fact, if you compare, you will find that the configuration of Xiaomi Su7 can actually be found in these benchmark models (don't look at how good the publicity is). Like what ZEEKR 007, entry and top configuration, standard 800V high-voltage fast charging, lidar, ACC, 8295 chip, etc.
There is also the Star Era, which is also equipped with a standard aluminum alloy chassis, air suspension + CDC, 800V high-voltage platform, and the price is only 22580,000 yuan.
Therefore, based on the above 3 reasons, Xiaomi Su7The pricing will definitely not be too outrageous, in order to make yourself more cost-effective, 19980,000 may already be the limit.
Because, only in this way can it be more cost-effective, after all, there is only one attribute of the Xiaomi brand, that is, cost performance, which is the only reason why consumers can choose it.
If the Xiaomi Su7 is overpriced, it is not a Xiaomi car!
Agree with the thumbs up!
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