Nowadays, snacks are also popular with "high education", "developed by a certain Academy of Agricultural Sciences" and "developed by a certain university", which has become the selling point of some snacks called "green and healthy".
Are these propaganda real?
Is "academic" food really reliable?
Recently, I have become obsessed with Dian Erwa potato chips, which are crispy and spicy, and they are delicious. Consumer Lin Lin (pseudonym) said, "I heard that it was developed by the Yunnan Academy of Agricultural Sciences, and I am ready to buy some more to try." She is a senior lover of "academic" food, "I have also ordered Professor Huang's roast chicken from Nanjing Agricultural University before, as well as the spicy noodles of Hunan Agricultural University. In Linlin's view, with the endorsement of scientific research institutes, I feel that these foods will be more reliable. There are not many consumers who think similarly. On social platforms, many netizens who bought "highly educated" snacks said that they placed orders because they saw the words "Academy of Agricultural Sciences".
Grasping this traffic password, more and more "academic" snacks began to appear on e-commerce platforms. In addition to the snacks of the "Academy of Agricultural Sciences", the online sales of some snacks related to the "Agricultural University" are also quite high. For example, the vegetable rolls and triangular breads of the "Ninety Agricultural University" under the banner of Northeast Agricultural University. In response, Northeast Agricultural University responded that these products are not produced and operated by the school.
Encounter "academic fraud" snacksHow can I defend my rights? Interpretation by legal experts
Shan Feiyue, a professor at the Law School of Shanghai University of Finance and EconomicsIt is said that if the content of the advertisement and the quality of the product do not match the actual situation, if the content of the advertisement and the quality of the product are not in line with the actual situation, these acts constitute an infringement of the consumer's right to know.
China's "Advertising Law" and "E-Commerce Law" both clearly require that business operators shall not deceive or mislead consumers, and shall not carry out false or misleading commercial promotions. The market regulation departments, consumer rights and interests protection organizations, and e-commerce platforms shall all perform corresponding oversight and management duties and duties to protect consumer rights and interests for such conduct suspected of infringing on consumer rights and interests.
Shan Feiyue emphasized that platforms, in particular, should supervise and manage the relevant behaviors of operators within the platform accordingly.
Legal experts advise consumers to keep evidence when encountering such incidents, claim compensation from merchants or platforms, or complain to the market supervision and administration department and file a lawsuit with the people's court.
Scientific research institutions also need to take the initiative to "crack down on counterfeiting".
The low cost of violating the law and the difficulty of distinguishing the authenticity of the goods make merchants "take risks", and take advantage of consumers' natural trust in scientific research institutions to wantonly "pong institutions" and "pong experts". Although this kind of behavior has brought benefits to the merchant in the short term, in the long run, "there is a hundred harms but no benefits", and not only the merchant needs to bear the tort liability, but alsoLiu Junhai, a professor at the Law School of the Chinese People's UniversityIt seems that this move has also damaged the academic reputation of "rubbed" universities and scientific research institutions, and has had a negative impact on truly "highly educated" products. Liu Junhai believes that on the one hand, the regulatory departments should intensify supervision, exercise the powers of administrative guidance, market access, and market supervision conferred by law in accordance with the law, safeguard the legitimate rights and interests of consumers, and standardize the order of market competition. On the other hand, scientific research institutions should also "prove their innocence", take the initiative to "crack down on counterfeiting", and at the same time "cherish feathers" and prudently choose cooperative units. In addition, consumers also need to learn to discern. In the "academic" snacks, some are "self-produced and sold", some belong to cooperative research and development, and some only provide technical support.
Producer: Minsheng Weekly (ID: msweekly) new ** department.
Material**: China News Network, CCTV Finance and Economics, Yangtze Evening News.
Editor: Jiang Yuhan.
Editor in charge: Liu Yeye.
Editor-in-Chief: Cui Jingfang.
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