A few days ago, Hong Kong director Wang Jing posted that he watched the two movies "Hot and Hot" and "Article 20" during the Spring Festival this year, and he believes that "Article 20" is Zhang Yimou's best work in recent years, and "Hot and Hot" has excellent publicity. This can be said to be very straightforward, in the 2024 Spring Festival, I think that in addition to that animation, the withdrawal of "Shake the Sun" and "Mr. Red Carpet" is understandable, and the quality of the movie is not too bad. And "Article 20" and "Flying Life 2" are still the hardest quality of this year's Spring Festival. 
The 2024 Spring Festival stalls are very strange, and the biggest problem is actually on "Hot and Hot". After all, this **remake IP + realism gimmick + superstar topic gimmick = big sell**accounted for all**. There are not many domestic movies, at least the well-known ones in addition to Chen Sicheng, there are also happy twists and some comedies (the latter often has no splash), and the rest don't play like this, Jia Ling is learning from Chen Sicheng, and surpassing Chen Sicheng. 
I always think that film and television works are still the most important in themselves, does losing this 100 pounds have anything to do with movies? Some people say that she really has perseverance, and she lost a hundred pounds for a movie, which is awesome, I still want to say that it was her own choice, and it has nothing to do with the movie, including many comments that said that the movie didn't let anyone, so why did she make a fuss about it? Isn't this a gimmick? Not propaganda? Following Chen Sicheng and Happy Twist, Jia Ling has become the "new king" of Chinese films
I have always written articles based on the role of industrial development and the role of Chinese film development, and you will find that the top ten box office rankings in Chinese film history are not worthy of such a high box office, but also an ancient comedy "Mermaid". Other films have influenced Chinese cinema in various ways. At present, the movies on the list can be divided into two categories, one is industrial blockbusters, and the other is commercial dramas. 
"Wolf Warrior 2" opened China's modern military action blockbuster, and "Operation Red Sea" is in the same gear as it. "The Wandering Earth Series" opened the sci-fi blockbuster of China's heavy industry, and the same behind-the-scenes team made "Lonely on the Moon". "Nezha's Demon Boy Descends to the World" and a Chinese mythological animation blockbuster behind it, only "Changjin Lake" is a special case. The feature film "I Am Not the God of Medicine" is still a masterpiece of realistic commercial films, but all new films of the same kind cannot do without it. 
From this point of view, you will find that the "Tang Detective" series is much more significant, although one is worse than the other, but it has started a trend of Chinese commercial reasoning blockbusters, at least it is much more meaningful than the remake of "Disappearing Her" and "Manslaughter" series. As for other films, if the success of "Lee Huan Young" promotes the launch of other high-quality comedies of the same kind, then I think it is also good, because it is also a good influence to have good films created and circulated in the market, because what we need is good film culture works. If the product itself has inherent vitality, it will not be abandoned by investors. 
As a result, we underestimated the speculation of filmmakers with capital, not to mention that other filmmakers did not learn the sincerity of "Li Huanying", Jia Ling herself also learned Chen Sicheng, the speculation of Happy Twist. The business model of the whole remake + realism gimmick, I even think that Jia Ling's new film is not as complete as Chen Sicheng's movie. Really, this is from the movie itself, at least "Manslaughter Series" and "Disappearing Her" have a stronger sense of cinema. "Hot and Hot" is a happy twist with more realistic gimmicks, and the effect of a remake comedy. 
The top 10 films in a country at the box office can tell a lot about the spirit of a country, and the comedy itself is good, at least it shows that the country is optimistic. The core of "Li Huanying" is not a vulgar comedy of hip-hop, slapstick,, and urine. The interior still has its sincere and warm story core. Isn't this beautiful to show that our people are optimistic, sincere, and warm in their national character and style? But now Chen Sicheng is doing this, Happy Twist is doing this, Jia Ling can still be better than the blue, it is indeed very powerful, it would be too powerful for Chinese movies to be filmed like this. It's also a remake + reality topic gimmick? Why is Chen Sicheng better than Jia Ling
This audience looks at movies from different angles, but Bo Guang, as a film and television worker, still pays more attention to the basic things such as lens language, story plot, narrative rhythm and text. After all, expressing life in the world, each has its own difficulties, you shoot well is moving, and if you shoot poorly, you will spill dog blood. If your lens language is excellent, it can also ensure the lower limit of film and television, a cultural commodity, right? Jia Ling's lens language and narrative are a bit too bad, whether it's sincere or insincere, let's improve some skills first. I can feel that she wants to express a lot through this feminist narrative, but her ability is really limited, which is reflected in the fact that many people can "see a lot of so-called hidden meanings" and others "can't see anything".
can't blame "empathy or non-empathy", if the narrative of a commercial film is brought up by the audience's experience of empathy, it is a failure in itself). There is also the first half and the second half of the "Rainy Night Apartment" lens as the dividing line, the front is too straight, and the set of sketches is used, so that when the rainy night lens comes out, there will be a sense of dislocation. This kind of before-and-after comparison can actually make a sharp turn of absurdity and transformation (the kind of before and after is not abrupt), but some people add pineapple to the meat to make grunt meat, and some people add pineapple purely to make fried pineapple. 
In addition, the first part, this lie on the film narrative is purely to make 120% of the force to achieve 10% of the effect, but in terms of marketing, it is obviously 100,000% of the effect. It can only be said that Jia Ling is in this Chinese New Year file, and in my eyes the image is a successful movie broker and an extremely successful businessman in the cultural industry, as for the creation itself, the movie "Hot and Hot" only makes people remember Jia Ling's ** and inspirational, Jia Ling is successful in terms of this female star, but as a movie, the role she created did not let many people remember, from this point of view, this movie is a failure, a good movie makes the audience remember the role created, not the actor himself, This is the reason why this movie has been criticized by many people.
I personally feel that most of the people who like and question and scold may be their own people, just like the sentence of Qiangxiong in "Shaolin Football": The organizer, the ball certificate, and the referee are all my people. There are two things I admire most about this matter, one is that the marketing methods are really clever, in fact, European and American movie stars have gained weight and lost weight too much, and Brandon last year. Fisher is an example, where the bonus will let the box office and related industries in the later stage speak. The second point is the confidentiality work, and I don't know if it's Yu Ji Taila or ......the team is too strongFrom the start of filming to the release, there was no clue at all, and then suddenly there was a ** sexual debut......Everyone knows how many people and how many teams can do marketing of this magnitude. After "Hot and Hot", Jia Ling won, but Chinese films may have "lost".
This movie and Jia Ling and the capital propaganda methods behind it, to be honest, I have to admire. What exactly is a movie? Cinema is known as the eighth great art, and it must have the light of thought, the collision of emotions, the power of language, the laying out of the plot, and the image created by the performers. Film is also technology, but also the use of lenses, color rendering, the foil, and now more and more special effects, virtual modeling display, so the term film industry appeared.
Personally, I think that art comes first and is the soul of the movie, after all, no matter how perfect the special effects are, the plot performance is a mess (not to mention the extravagant thoughts) bad movies abound, and most of the domestic fantasy films have fallen into this strange circle recently. Some people always like to enclose the land and become a prison, literary films are to sell feelings, and commercial films are supposed to make money, but now they are uncomfortable when they see literary films (let's put it this way) making money, and they have begun to give literary films the strange crime of hindering the development of China's film industry.
Art should learn from each other and develop in competition. In fact, among the top ten movies in China's box office list, it was said that the audience scolded less "Wolf Warrior 2", "The Wandering Earth Series", "Nezha's Demon Boy Descends to the World", "Operation Red Sea" and "I Am Not the God of Medicine". The big controversy is "Changjin Lake" and "Tang Detective 3", and "Mermaid" and so on in the top 20.
Man Jianghong", "Li Huanying", "Hot and Hot" and then "My Motherland and Me", "She Who Disappeared", etc., which were pushed to the top 20, are actually very weird. Some people always like to compare Hollywood, and often claim that they want to wrestle with Hollywood's commercial films and catch up with Hollywood's film industry. To be honest, there are a lot of bad industrial blockbusters made in Hollywood, and many movie plots are incomprehensible and full of loopholes. Chinese films should have their own thinking and pursuits, and it is not something worthy of praise to surpass the United States in film industry technology.
But you will find that the movies that have been passed down from ancient times to the present are either heavy industry films, or "Avatar" and the like. Or a feature film like "Shawshank". One promotes industrial technology, the other promotes cultural value, and the box office of literary films and author-type genre films is inherently low, so there is no need to force it. The former of Chinese films has also promoted the breakthrough and progress of the theme and industry, but the movies such as "Li Huanying", "Man Jianghong" and "Hot and Hot" seem to be gone except for the box office. Of course, "Li Huanying" and "Hot and Hot" have certain cultural and emotional values in contemporary Chinese society.
The story is the core content of the film product, and it is also the key to the value of the product, and the audience is the final consumer of the film product. If we replace the final consumers of film products with capital, the final consumers of our film products are every audience, if the final audience gets a good experience, and the industry has been improved accordingly. This is indeed good, the question is what will "Disappearing Her" and "Hot and Hot" provide in the end?
I really think that the cultural value of the latter is not as good as "Li Huanying", and the quality of the movie itself is not as complete as "She Who Disappeared". If in the end comedy suppresses "The Wandering Earth", or "Wolf Warrior 2", a bigger production with a heavy industry tendency, Chinese movies will indeed be fun. It is nothing more than entering another era of capital speculation from the era of traffic.