Introduction to the winery
Fourteen years after the establishment of the village, from the 10,000-year-old Gobi to the grape oasis, from the unknown to the pioneer of China's famous villages. Tiansai Winery has always been in awe of the Yanqi terroir of Xinjiang, adheres to the concept of organic planting, firmly believes that the best wine can be made on the soil of China, and spares no effort to spread the wine culture with local Chinese characteristics.
The origin of the name of the villageThe name "Celence" originates from a classic lens made by the German Zeiss company more than 100 years ago, tessar, which is named after the winery, which means "paying tribute to the classics" and "century-old heritage"; The second is due to the geographical location of the winery, which is located in the Yanqi Basin at the foot of the Tianshan Mountains in Xinjiang, which means "at the foot of the Tianshan Mountains, the Manor outside the Saiwai", and the Tiansai Winery is also the representative of the Gobi terroir.
Winery locationFounded in 2010, Tiansai Winery is located in Qixing Town, Yanqi Hui Autonomous County, Bayingolin Mongolian Autonomous Prefecture, Xinjiang Uygur Autonomous Region.
Brand conceptOver the past 14 years, the village has always adhered to the brand concept of "natural boundary, beautiful and unbounded", turning more than 2,000 acres of the vast Gobi into a grape oasis, and is a modern high-end experiential winery integrating grape planting, wine brewing, theme tourism, wine culture promotion and other functions.
Awards and honorsWinery category:
In 2014, Tiansai Winery was jointly awarded the "China Wine Grape Planting Demonstration Base" and "China Arid Area Grape Wine Research Center" by the Grape Branch of the Chinese Agricultural Society and the China Wine Industry Association.
In 2017, Tiansai Winery became the first winery in China to pass the on-site audit of the use of the "Winery Wine" trademark of the China Wine Industry Association.
In 2018, Tiansai Winery was inspected by the Ninth Batch of National Agricultural Standardization Demonstration Projects by the Standardization Administration of the People's Republic of China and passed the "National Wine Viticulture Standardization Demonstration Zone".
In 2019, Chen Lizhong, the owner of Tiansai Winery, was named one of the "Top 10 Most Influential Women in Wine in China" by the well-known international ** The Drinks Business.
In 2020, Tiansai Winery was rated as the "First Batch of Industrial Tourism Demonstration Bases" in Xinjiang Autonomous Region and a national 3A-level tourist attraction. In June of the same year, Wang Yang, chairman of the National Committee of the Chinese People's Political Consultative Conference, investigated Xinjiang and visited Tiansai Winery.
In 2021, Chen Lizhong, as the only Xinjiang entrepreneur, won the 8th "Guangcai Project Land Greening Contribution Award". The planting team of Tiansai Winery was rated as "Outstanding Planter Team of Chinese Wine Grapes" by China Wine Industry Association, and "Assured Wine Project Demonstration Enterprise" by China Wine Circulation Association.
In 2023, Tiansai Winery won the "Xinjiang Quality" regional public brand certification issued by the China Quality Certification Center; Won the 7th Ram Charan Management Award for Management Practice.
Product Category:
Château Timsai T95 Marselan Dry Red Wine 2020, won the Grand Gold Medal at the 2023 Brussels International Wine Competition;
Château Tensai T50 Shiraz Dry Red 2020, won the gold medal of the 2023 Decanter World Wine Competition;
Tiansai Reserve Chardonnay Dry White Wine 2020 won the "Gold Award" of the 2022 World Chardonnay Competition;
Tiansai Owner's Reserve Dry Red Wine 2019, which was awarded a score of -94 points by the world's top sommelier James Suckling's team;
Celestial Indo-Tibetan Siraviani Dry Red Wine 2019, awarded a score of -93 by the world's top sommelier James Suckling's team;
Château Timsai T95 Marselan dry red 2019; Awarded a score of 93 by James Suckling, the world's top wine appraiser;
Timsai Special Reserve Marselan Dry Red 2017; Won the black and gold medal of the 2022 wine100 wine competition;
Tiansai Reserve Chardonnay Dry White Wine 2020, won the Gold Medal and Best Chinese Wine at the 2022 Hong Kong International Wine Competition (HK IWSC);
The 2019 Dry Red Wine of the Celestial Reserve won the Gold Medal at the 2022 Hong Kong International Wine Competition (HK IWSC).
So far, Tiansai Winery has won more than 400 top awards at home and abroad, and won the "Top Ten Chinese Fine Wine Brands of the Year" on Tmall in 20222024 Hurun Top 10 Chinese Wine WineriesIt has twice won the "Best Winery of the Year" in the RVF China Excellent Wine Awards.
High-end qualityTiansai wine has been stationed in Marriott, Park Hyatt, Shangri-La and other global international chain hotels and Michelin-starred restaurants, as the only Chinese wine landed in the world's largest Starbucks Reserve Roastery, and exported to the United Kingdom, France, Japan, Singapore and other overseas markets.
It became the one who appeared at the 2018 Hong Kong Nobel Laureate Dinner with the world's famous wineries.
The only Chinese liquor.
In 2020 and 2022, it will become the APEC SME Business Forum.
The only designated wine.
In 2023,Jointly released the "Riedel T95 Marselan Cup" with the world-renowned crystal wine glass brand RIEDEL, by Maximilian J., the eleventh generation of the Riedel familyMr. Riedel personally selected the cup shapes to enhance the sensory experience of Marselan with Chinese characteristics and bring the legendary Chinese terroir to the world stage!
As a state banquet wine, it was on the dinner wine list of the 6th China International Import Expo
Base construction
In the 14 years since its establishment, Tiansai Winery has chosen environmentally friendly and natural organic planting methods, implemented strict and extreme management of the vineyards, and established an international elite team of experts, and has been making unremitting efforts to make Chinese fine wines.
Organic garden conceptTiansai Winery chose the hundreds of millions of years of Gobi land in the Yanqi Basin at the foot of the Tianshan Mountains to build a Portuguese garden. The land here has not been cultivated by humans before, and it has not been polluted by industry. It belongs to the temperate continental arid climate, with 3000 hours of sunshine and 80 mm of annual precipitation, dry and little rain, and almost no pests and diseases. To sum up, the natural and organic vineyards of Tiansai Winery have been created.
Adapt to local conditionsIn terms of the management of the vineyards, Tiansai Winery has implemented 3The large row spacing of 5 meters and the plant spacing of 75 cm ensure that each vine fully absorbs the nutrients given by nature; Due to the cold climate in Xinjiang in winter, in order to meet the needs of soil burial in winter, shallow furrow planting and double main vines are tilted on the shelves to prevent grape vines from being broken when burying soil in autumn and winter. In view of the poor soil in the Gobi, soil fertility was improved by means of deep application of sheep manure, landfill straw, and backfilling with organic fertilizer.
Four Modernizations Planting SpecificationsTiansai Winery implements the strict and ultimate "four modernizations" planting standard management, which not only improves the efficiency of planting management, but also ensures the stable and high-quality output of wine quality.
Scientific: scientific selection of grape varieties, the main planting varieties include Cabernet Sauvignon, Merlot, Cabernet Franc, Syrah, Chardonnay, and the experimental varieties are Marselan, Malbec, Petit Verdot, Musca. At the same time, the cultivation method will also be determined according to the local terroir of Yanqi, so that the grape cultivation is scientific and effective.
Refinement: The use of modern GPS technology to achieve accurate positioning of seedlings in the entire vineyard; And each plot is filed one by one, and the person responsible for each planting field is fixed, so that each bottle of wine can be traced back to the source.
Standardization: The planting and production process are all implemented in accordance with the standards in the standard text, which is convenient for unified management and overall planning.
Mechanization: Independent research and development of production machinery with intellectual property rights in order to adapt to the local climate of Yanqi in order to achieve standardized operations.
International winemaking teamSince the establishment of the winery, Tiansai Winery has hired Li Demei, one of the world's top ten most influential winemaking consultants and director of the Department of Winemaking Engineering of Beijing University of Agriculture, as the winemaking consultant, Lilian Carter, who has winemaking experience in world-renowned production areas and is from an Australian winemaking family, as the winemaker, and Jiang Yanjun, a national first-class winemaker and has more than 40 years of first-line winemaking experience, as the chief engineer. We have established an international elite winemaking team that combines Chinese and Western styles to lay a foundation of experts and talents for making world-class wines.
The second phase of construction is underway2020 marks the tenth year of the establishment of Tiansai Winery, and the second phase of construction of the winery has begun. In 2024, it will be fully completed. Improve the energy storage of the winery's wine cellar to better adapt to the consumer winery experience; upgrade equipment, optimize production facilities, and increase advanced production equipment; Strengthen the construction of tourism facilities, set up a professional service team to improve the reception function, increase the photography theme art exhibition hall, and build the first Chinese winery camera museum "Tiansai Light Photography Art Center", so as to build Tiansai Winery and the surrounding scenery into a well-known tourist attraction in the country; Construct a smart Portuguese garden, open an intelligent management mode, realize the integration of water and fertilizer, automatically monitor the growth and nutrient needs of the Portuguese garden, and take care of the Portuguese garden scientifically and systematically.
The first Chinese winery camera museum.
Sponsored Brands
As a leading boutique winery in China, Tiansai Winery has not only been recognized by the industry authority for planting and brewing, but also has achieved remarkable results in brand promotion. Tiansai Winery has the courage to explore, and its brand influence continues to improve.
Zodiac wine has been released for 12 consecutive yearsSince the launch of the first vintage of Zodiac wine in 2013, Tiansai Winery has released Zodiac wine for 12 consecutive years, organically combining traditional Chinese zodiac culture with Chinese wine, which can be called the first of its kind in China. With the wine language that Chinese like to see, Tiansai Zodiac Wine has won wide acclaim in the market and has become the symbol product of Tiansai Winery.
Create the "Chardonnay Goddess" Chinese wine culture IPSince 2017, Tiansai Winery has been the first to hold the "Chardonnay Goddess Selection" every two years to create the "Chardonnay Goddess" Chinese wine culture IP, which has been praised as a "major event" by the industry and has been held for four times so far. This event is aimed at women, which can be described as a high-quality "brand culture and entertainment IP", so that more people can understand the diverse beauty of Chardonnay wines, and create a Chardonnay theme year. Among them, the second event covered 6 major competition areas across the country, nearly 10 cooperation platforms, nearly 1,000 players participated in the election, and nearly 100 first-class broadcasts, which was unprecedented. The 4th Tiansai Chardonnay Goddess Contest was launched simultaneously with the first Chinese wine promotion pioneers of the "Tiansai Cup", highlighting the industry model, blooming the light of women, showing the responsibility of China's famous wineries, and tapping outstanding promotion talents in the industry.
Cross-border cultural and sports field out of the circleTiansai Winery is keen on cross-border literature, art, sports and other fields, and has become the only designated wine of the Xinjiang women's basketball team of China's WCBA, the official and only designated wine of the "China Young Horse Grand Prix" for five consecutive years, and the title of the "Gobi Challenge" of the Business School of Xuanzang Road University of International Economics for four consecutive years. In addition, Tiansai Winery has also been widely favored by consumers through the way of customizing personalized wines, and continues to increase market popularity and reputation. In 2019, he created a customized commemorative wine for the 69th Berlin International Film Festival Silver Bear Award and the Chinese Film Golden Rooster Award-winning film "Long Time". In 2022, a custom co-branded commemorative wine was created for the Guinness World Solo Trek Across the Taklamakan Desert. In addition, he created commemorative wines for the "** Hinterland Tour" - Taklamakan Sketch and Exhibition, Luanshu Record Collection, and customized private wines for members of literary and artistic celebrities such as Huang Bo, Sha Baoliang, Xia Yu, and Leng Jun.
Continue to participate in international blockbuster exhibitionsOver the past 14 years, Tiansai Winery has made unremitting efforts to actively participate in authoritative wine exhibitions at home and abroad for distributors' exclusive channels and wine consumers, such as ProWein, ProWine China, Decanter, Bedandeso, etc., not only to enhance communication with audience groups, but also to gradually improve brand influence.
Tasting event promotionTiansai Winery has established 100+ tasting centers in more than 40 cities including Beijing, Shanghai, Wuhan, Shenzhen, Mianyang, Chongzhou, Korla, Urumqi, Cangzhou, Baoding, Nanchang and Fujian. So far, more than 1,000 high-quality and accurate landing tasting activities have been successfully carried out across the country.
Won the Michelin restaurant - Bingsheng Mansion for six consecutive years.
The most beautiful coastline restaurant - Le Méridien Hainan Shimei Bay Hotel.
Diversified advertising2020 marks the tenth year of the establishment of Tiansai Winery, and it is also a key year for connecting the past and the next. Xinjiang Tiansai Winery Marketing Company was established, and the new strategic products in the 2020s T series and S series were launched, and the brand marketing strategy was greatly upgraded. From landing on CCTV ** file to place advertisements on the Beijing subway and other online placements. Tiansai Winery is constantly gathering momentum, innovating and changing, and exploring a business model that represents the benign development of China's boutique wineries.
Channel construction
In recent years, Tiansai Winery has been deeply engaged in high-end channels, and has entered the world's top hotel chains such as Marriott, Park Hyatt, Shangri-La, Michelin-starred restaurants and OLE'The boutique supermarket landed in the world's largest Starbucks Reserve Bakery, appeared at the 2018 Hong Kong Nobel Laureate Dinner, and was exported to overseas markets such as the United Kingdom, France, Japan, and Singapore. At the same time, it has successively entered first-tier e-commerce platforms such as Jingdong and Tmall, as well as many literary and artistic restaurants under Hezong Culture Group, settled in Yongyue Hui Wine Warehouse under Yonghui Supermarket, and built a new retail channel with more than 2 million fans on the Douyin platform.
In the 2020s, Tiansai Winery is committed to the in-depth development of market channels:
In terms of operation mode, the dual-subject operation mode is opened——Build a marketing company, covering all channels of circulation; Set up a brand operation center to continuously enhance the brand height.
In terms of channel construction, the three strategic channels work together——High-end catering channels represented by well-known international wine merchants from west to east; high-end quality channels represented by Baoyu Group, a famous wine operator; A cultural catering channel represented by Hezong Culture Group, a well-known entertainment chain catering enterprise. As a result, a traditional channel market combining horizontal full-circulation cooperation channels and vertical in-depth cooperation channels will be formed.
So far, Tiansai Winery has laid out membership channels, traditional channels, e-commerce channels and overseas channels. Over the years, it has continued to link consumers in multiple ways, and has formed an omni-channel marketing pattern with both product power, brand power and channel power.
Celestial Domaine
Appearance. interwine roadshow
World Wine China Tour - Ketong National City Tour Exhibition
March Zhuhai.
May Shanghai, Hangzhou.
In June, Changsha, Nanning, Xiamen.
Kunming, Chongqing, Chengdu.
July, Qingdao, Shijiazhuang, Xi'an.
Aug. Dalian, Shanghai, Suzhou.
Hangzhou, Wenzhou.
We sincerely invite you to come and negotiate with us!