The platform economy is an important engine to promote economic transformation and development. From a micro point of view, the platform has the function of medium of communication or transaction, information service, industrial organization and interest coordination. From a macro point of view, the development of the platform economy is an important industrial form that promotes continuous industrial innovation, leads emerging economic growth, accelerates the transformation of manufacturing services and changes the way of work and lifestyle.
The platform economy promotes continuous innovation in the industry. Through the integration of industrial resources and market resources, the platform can provide enterprises with a broad space for development, and at the same time drive enterprises to continue to innovate to gain and consolidate competitive advantages. For example, in order to win more users, companies with similar products on an e-commerce platform must strengthen innovation in technology, products, services, and brand promotion. At the same time, in order to achieve high value-added and high growth, platform enterprises themselves must also continue to carry out technological innovation and business model innovation, and these innovations will drive the development of the entire industry. The innovation and development of Apple's app store model has attracted many enterprises to follow suit, thus driving the innovation and development of the entire industrial chain of hardware manufacturing, software development and information services.
The platform economy leads the growth of emerging economies. The platform economy belongs to the service industry, and in fact, there are opportunities to build platforms in the value chain or value network of various service industries. Once the platform is established, it can attract all kinds of resources to join, give full play to the agglomeration effect of the platform, promote the resources of the entire industry to tilt towards the platform, and create great value. As a bridge to create and aggregate value, the platform economy is increasingly becoming the most dynamic part of the service economy. Google's success lies in its ability to create a platform for information aggregation and sharing, Apple's success lies in its ability to create a platform for content aggregation and trading, and Facebook's success lies in its ability to create a platform for people to gather and connect, all of which fully reflect the huge potential value of the platform economy.
The platform economy accelerates the transformation of manufacturing services. In the face of increasingly fierce competition, manufacturing enterprises need to use effective intermediary platforms to break through the bottleneck between manufacturing and circulation, and realize the effective connection between the product manufacturing chain and the commodity circulation chain. For example, in the face of the continuous decline in industry profits, home appliance companies have turned to e-commerce platforms, with the help of their huge user resources and fast sales channels, innovative marketing models, reduce operating costs, create new profit points, and obtain higher profits. It can be seen that the platform economy will become an important driving force to accelerate the transformation of manufacturing services.
The platform economy is changing the way of consumption. The new mode of communication and transaction contained in the platform economy is becoming an important driving force for the transformation of people's daily life mode and social structure. For example, social networking platforms such as Sina Weibo have become important channels for interpersonal communication; **E-commerce platforms such as the Internet have become the preferred choice for people's daily consumption, while third-party payment platforms such as Alipay and the popularity of online banking have brought more convenience to people. In particular, as the Internet has changed from information-centric to people-centric, social networking platforms, interpersonal relationship platforms and other emerging platforms that have moved real relationships to the Internet have accelerated the communication and information flow between people. This kind of change directly brings about a change in the mode of consumption, which makes information consumption develop rapidly, and also makes business activities and trading activities based on information exchange become the main components of future economic activities. On the whole, as an important industrial form and development model,The platform economy is gradually becoming the "crown" of the service economy and a new engine to lead economic growth and promote social development.