**: Baijia.
As the Spring Festival in 2024 approaches, the New Year's goods of major supermarkets are selling well, restaurants and hotels are weaving, and the cultural tourism market is very lively. ......Consumer demand for food, housing, transportation, travel, shopping and entertainment has increased significantly, driving the festival economy to heat up.
Therefore, the Spring Festival is not only a traditional festival, but also an economic phenomenon.
On the occasion of the 2024 Spring Festival, China News Service Guoshi through train participated in the special planning of the Spring Festival of Baijiahao, "Seeing the Economy in Fireworks"., hand in hand with a number of financial experts, focusing on various consumption fields such as cultural tourism, catering, transportation, entertainment, etc., gain insight into consumption trends from the fireworks of the Spring Festival, and feel the economic vitality of the beginning of the year!
The popularity of the cultural tourism industry in 2023 is obvious to all, from "special forces-style tourism" to citywalk in the city; From the crowd "entering Zizi to catch up with the roast", to the "village super event" integrated into the folk customs; From the thousands of "small potatoes in the south bravely entering the Northeast" during the New Year's Day, to the hot search ...... on the fancy marketing of cultural and tourism official accounts in various places
These seemingly inadvertent explosions, as well as the emergence of many new scenes of cultural and tourism consumption, reflect the changes in people's new travel consumption needs, which not only drive the consumption of local cities, but also become an important driving force for cities to rejuvenate the new economy.
Li Daokui, Dean of the Institute of Chinese Economic Thought and Practice, Tsinghua University:
Winter is Harbin's ice and snow economy, then in the cherry blossom season in March, southern cities can have rape flower tourism, spring tourism, Zibo barbecue tourism in May, and motorcycle tourism can be launched in various places, according to local characteristics to attract tourists.
The tourism economy has a huge spillover effect, that is to say, tourism not only makes money by itself, but also drives the neighbors around the city to make money, and drives the popularity of related industries.
In addition, outbound travel will also become a highlight of this year's Spring Festival, not long ago Thailand, Singapore and other countries have announced visa-free, this wave of visa-free tide has also driven the trend of outbound travel-related popular destinations bookings to increase explosively. Economist Guan Qingyou said that more and more Chinese tourists are celebrating the Spring Festival overseas, which will help the globalization of Chinese culture and is also an important opportunity to promote Chinese enterprises and Chinese products to the world.
Mei Xinyu, researcher of the International Economic Cooperation Research Institute of the Ministry of Commerce:
Hundreds of thousands, millions, and possibly tens of millions of tourists in the future, look at the Northeast from another perspective. "Previously, there were many people who went out in the winter than went back. However, at this time, the situation has changed dramatically, and it can become the beginning of a truly comprehensive revitalization of the Northeast.
The mechanism of the cultural and tourism industry to drive local economic development is to increase local income through direct tourism services and related commodity sales, and indirectly to increase the popularity of a place and promote the development of other industries. For example, the winter cultural tourism industry, like the northeast, has opened a new road for the outbreak of the winter cultural tourism industry. Ice and snow tourism was triggered by Harbin last winter, which was the biggest harvest of our cultural tourism industry, which indirectly led to the rise of popularity in these places.
Now there is such a saying that there is no unbeautiful hometown, only the director of culture and tourism who is not enough to roll. It is hoped that in various places, the directors of culture and tourism who have come up with tricks can bring more cultural and tourism income. It is believed that this year's Spring Festival tourism revenue can create a new peak.
Pan and Lin, researcher at Zhejiang University International Business School:
The popularity of Spring Festival travel may be a way for young people to escape the nagging of their elders, and the restraining effect of visiting relatives during the Spring Festival is getting smaller and smaller for young people, they think that eating and drinking, walking around, and touring the mountains and rivers is what the holiday should look like, and the changes of young people will also bring about the continued popularity of the cultural tourism market in 2024.
Economist and President of the Institute of Financial Research Guan Qingyou:
The box office of the Spring Festival stalls can basically account for 1 10 of the total box office of the year, so it is an important indicator to measure the economic prosperity. This year's 9-day holiday is also known as the "longest Spring Festival file in history", and the content and themes of the Spring Festival movies cover many types of people and age groups, as well as many famous directors and actors.
This year's New Year's Day file harvested 15The total box office of 3.3 billion has set a new high for the box office of China's New Year's Day, so this year's Spring Festival data is also very worthy of our expectations.
Economist Pan Xiangdong:
The box for this year's Spring Festival business gathering is "hard to find", and the per capita catering in first-tier cities is continuous. At the same time as high-end business dinners are popular, down-to-earth catering consumption is also very popular, reflecting the changing consumption concept of young people, "cost-effective" has gradually become a priority, and the changes in consumption habits and concepts have also continuously promoted the accelerated recovery of the catering industry, and catering revenue will increase by 20% year-on-year in 202304%。
Professor Guan Quan, School of Economics, Chinese National University:
Once upon a time, the Spring Festival homecoming tide was a beautiful landscape. People who have worked hard outside for a year, in order to go home for the New Year and reunite with their relatives, travel thousands of miles, from the city to the countryside, from the big city to the small city, forming a huge torrent of homecoming.
Nowadays, with the acceleration of urbanization and the rapid development and diversification of transportation, the "homecoming tide" of the Spring Festival seems to be gradually fading, and the situation of hard to find a ticket has been basically solved, and there are many fewer "scalpers". It is hoped that the income of people working outside the home will increase faster with the development of the times.
In addition, the "Fireworks Look at the Economy" column also talked about why the Spring Festival flavor has faded? 2024 Investment Guide and other hot topics for the Spring Festival, welcome to scan the picture*** or click "Read more" to see more exciting**.
Finally, end with a sentence from Guan Qingyou in **:
Economic data is the general trend at the macro level, and the lights are on the micro level. I hope that everyone can unload the hard work and fatigue of the next year in the "fireworks" of the Year of the Dragon, and have a happy and happy Spring Festival with family reunion!
*: The country is a through train.
Editor: Qin Jing.
Editor-in-charge: Wei Xi.