Disclaimer: This story is purely made up, and the names of people and places involved in the article are all apocryphal, and do not allude to all the people and affairs at the moment. All stories in this article are deductive. Combined with the real stories of many industry figures. If there is any similarity, it is purely coincidental
Foreword:
In the previous stories, I told the success stories of several mobile game promotion entrepreneurs, and today I will share with you how I entered the game promotion industry, and what kind of stories I have experienced in the past few years, I hope that my stories can bring you some help. This article is long, and it is roughly divided into three episodes. Tell me how I got into the game industry, how I started to make games and make game platforms.
Beginners
I joined the industry in 2017. I graduated from high school in 2017 because I was admitted early, so my summer vacation was longer than others, and I came out of school on March 26th. Thinking about my college career with more than 5 months to start, I still wanted to find something to do, so I wanted to do some summer work.
I happened to ask a girl to go to the cinema one day to watch a movie, and the cinema was on the fifth floor. When I went downstairs to the 4th floor, I saw a job advertisement in front of a company: Recruiting League of Legends Booster xxxxxx. At that time, I was also playing League of Legends, and I thought I could try it.
After joining this company, it is not the same thing as the advertisement he promotes. The interview is very watery, ask you a few questions casually and call you to work, and immediately the personnel will take you to your station. There are 3 computers assigned to one person at the workstation, all of which are micro-terminals of various types of web games. You have to work on the first computer and the second computer all the time, and then go offline when the number reaches a certain level. Log in to a piece of software (Direct Chatter: A marketing tool in the era of web games that automatically gives in-game players a private chat and invites them to join a gang).
It was a good job for me at the time. Every day is just sitting in front of the computer and playing games. Because the company often holds this kind of group competition for who practices the fastest. It's not very boring, but it's very interesting. The salary is also good, the basic salary is more than 2,000, all kinds of overtime can be full, and more than 3,000 can be paid, and food and accommodation are included. (In 2017, the salary of a network administrator in our county was 1700, which is very good for a summer worker who has just graduated from high school).
But now it seems that the company liked to hire summer workers at that time. 8 per day30 to work, 11 p.m. off. The company takes 3 to 5 p.m. and 9 to 11 p.m. as overtime hours. If you work overtime, you will get 10 yuan per hour. That's 40 dollars a day. I have to work 15 hours a day, and it is estimated that only a young man of 18 or 9 years old can survive if he is in good health.
Although I was just a bugle trainer at the time. But I was very diligent (probably because I was young at the time and was prone to PUA) and I only had one day off a month. He has been an overtime champion for 4 consecutive months. In 2 months, the company made me a deputy team leader. When you become a deputy team leader, you can get in touch with more things. I only knew that the players in our training group who chatted privately every day would enter the YY channel, and the YY channel had a professional reception sister and a professional team leader. Guide players to play games promoted by the company. I was curious about it. The company's games are ** coming? We imported so many players every day (at that time, our group of web games imported more than 300 per day), how much money can the company owner make? So I had nothing to do, ran to the YY channel, and listened to the reception lady guide the players to change the game and the head of the group with the big brother.
I'm okay to play the game promoted by the **company by myself.** Finally, one day, I saw that the game product had an official website link on it. Curiosity tended to me, and I clicked on the official website. There is actually a commercial director on the business cooperation of their official website***In fact, I have also found the official websites of other platforms before, but at that time, many sb game official websites would only leave an email address, and sb mailboxes basically did not reply at all).
I added this commercial director's WeChat. I pretended to be the owner of a company and said I was going to pick up the game. I realized that the boss of the company had fooled us when he had a meeting. It turns out that a player has more than 70% of the deposit share. I went to chat with him when I was fine.,I got familiar with it after I came and went.,He also pulled me into a lot of *** I slowly learned what is called a platform.,What is called research and development.,How to do game promotion.。
Start your first business
Time flies, and the 5-month summer vacation is by quickly. I also left the company to go to university. In fact, many viewers and fans who know me don't know that I actually studied finance. My major in college is Investment and Financial Management. After graduation, I went to work as an investment consultant in a ** company. Originally, when I chose this major, I just thought that this major was high, and I would be able to sit in the office and not go to the construction site after graduation. After I read it, I realized that the ** pictures that I can't read every day, and all kinds of complex ** knowledge are very boring and boring. And everyone in China knows this situation, plus I realized that the teacher makes money, what do you do. So I quickly abandoned my studies. Ask someone to teach on behalf of you every day, and ask someone to take the exam on your behalf.
My uncle was an engineer, and one day when I was talking to him, I told him how I used to make money in the game industry. My uncle said to me directly: Okay, nephew, then my uncle will invest in you to build a studio, and the 50,000 yuan will not be enough to play and then ask me for it.
So I found a place near our school, built 7 or 8 computers, and opened my first studio.
First Venture: Failure
In fact, I just wanted to do a page game at the beginning, and the commercial director of the Guangdong platform I knew at that time talked to me, and you can play a mobile game with a page game, and now mobile game promotion is the blue ocean of the future. I was stunned by what he said at the time. Then he bought a 30,000 yuan computer from a friend he introduced (I later learned that those computers were all electronic waste, and 1,000 yuan was not worth a single one.) ）
Although the computer was trapped, this is not the reason why it can't be done. The main reason is because I don't know how to promote mobile games at all, I think that mobile game promotion is the same as web games, which is to go to other games to swipe ads, and then convert to QQ groups. Finally, change the game.
It turned out that mobile game promotion is not the same thing at all. The same promotion methods you use for web games can't be replicated in mobile games at all. Because I haven't actually seen how the mobile game is promoted. I can only take a little bit of learning materials on the Internet and slowly grope for it. After 3 months of fumbling and fumbling, the studio went out of business. But the 50,000 yuan given by my uncle was scrapped directly. I myself sold my motorcycle for 20,000 yuan to pay my employees. The first time you start a business, you will be 3Failed in 5 months.
The east side is not bright, and the west side is bright
I had failed this start-up, and I felt that I was not a business material, and I was ready to go back to school. That's when I came to me when I was young, and he asked me if I still had 8 computers. I said yes, I'm ready to sell, and I'll sell it in two days.
He told me you don't know how to strike gold. DNF dungeons, you know no. I've been studying for a long time, a computer can earn more than 100 yuan a day, don't sell the computer first, you give it to me for a whole few days, and we'll do it together.
I looked at the rent for more than 1 month, and the computer really can't be sold for any money. I'll just say you're done. As a result, I really didn't expect that the project of striking gold would still get started. A window of gold striking per hour can bring 1$5 income. A computer with 8 windows working 20 hours a day is a gross profit of 240 yuan, excluding the cost of water and electricity fees, there is about 100 yuan a day. Eight computers can make a profit of 20,004 a month.
Seeing such a high return, I increased my investment. The number of computers increased to 24. It was really the happiest time of my life. I was already in college, and I slept and woke up every day, and I was thousands of dollars a day in my bag. What a flower.
This situation lasted for more than 3 months, and at this time, when I was watching the new version of Hanbok, I had a keen sense that DNF was planning after the national server was launched. Will crack down on game studios. I trusted his judgment. The two of us got tens of thousands of dollars by transferring the studio to another person.
Afterwards, I counted the entire gold project, and I personally divided about 170,000 yuan. So dry promotion is really not my first pot of gold in making games. Striking gold is. Sometimes doing business is really like this, if you have the intention to plant trees, you can't do it, and you don't have the intention to create willows and willows. God has closed a door with you. Naturally, another door will open for you.
To be continued: The next episode shares: How did I start making games since **.